YoungUpstarts

NOVEMBER 29, 2017

You’ve validated your market and designed a minimally viable prototype. Think of your first B2B web site as one step beyond your elevator pitch. If you have a white paper or customer testimonial, feature it. Your website provides feedback on your messaging and market positioning. Plan to iterate.

Elevator Pitch 100

Elevator Pitch Web Portfolio B2B 100

ConversionXL

JULY 25, 2017

Though the topic of mobile conversion rates of ecommerce websites is often broaches, it’s rare we talk about SaaS or B2B. The Mobile Website Design Problem (B2B Saas Edition). According to a comScore white paper , all internet traffic growth came from mobile last year. 5 Mobile Website Design Tactics for B2B SaaS.

B2B 77

B2B Mobile Analytics Deal Flow 77

ConversionXL

JANUARY 4, 2016

Yes, there’s a lot of insight to be gained from web analytics for eCommerce sites , you can also learn a lot about B2B lead generation if you’re using analytics correctly. More on this as we get deeper into measurable web analytics for B2B marketing sites. Measuring the Performance of Informational Sites.

Lead Generation 48

Lead Generation B2B Analytics eCommerce 48

Brandanew

MAY 6, 2016

The key reason was that in the B2B environment they were in, the buyers had changed. As we move into the new social era, companies are closely examining the changing role of sales and refining techniques to succeed in the B2B realm. Salespeople in the social era had to be digitally social too. Use data to act on buying signals.

Social Media 100

Social Media Curation B2B Sales Cycle 100

Duct Tape Marketing

MAY 24, 2023

Building A Strong Social Media Strategy For Business Growth written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Andrew Barlos In this episode of the Duct Tape Marketing Podcast , I interview Andrew Barlos. He is the Head of Marketing at Loomly, a leading social media management platform.

Social Media 95

Social Media Media B2B B2C 95

ConversionXL

MAY 27, 2022

Demand generation tactics address two of the biggest marketing challenges: raising brand awareness and generating leads. It uses marketing to raise brand awareness and get people excited about your products or services. Demand generation marketing isn’t one single strategy or activity. Some marketing tactics (e.g.,

Demand 115

Demand Affiliate Audience Leadership 115

Duct Tape Marketing

AUGUST 1, 2024

Mastering LinkedIn Ads: Transforming Clicks into Clients written by John Jantsch read more at Duct Tape Marketing The Duct Tape Marketing Podcast with AJ Wilcox In this episode of the Duct Tape Marketing Podcast, I interviewed AJ Wilcox, a LinkedIn Ads expert and founder of B2Linked , a company specializing in LinkedIn Ads account management.

B2B 92

B2B Campaign Audience Advertising 92

The Startup Magazine

JULY 28, 2024

If you are thinking about starting a business, and you want to hit the ground running, then you should definitely think about starting a B2B (Business-to-Business) company instead of trying to compete in an overcrowded consumer market. Ah, but B2B, my friend, is a different kettle of fish.

B2B 158

B2B B2C Green Business Model 158

Duct Tape Marketing

MAY 2, 2024

Connect with John Jantsch on LinkedIn This episode of The Duct Tape Marketing Podcast is brought to you by ActiveCampaign Try ActiveCampaign free for 14 days with our special offer. 01:02): Hello and welcome to another episode of the Duct Tape Marketing podcast. And that looks different for a B2C journey versus a B2B journey.

SEO 91

SEO Search Generative AI Engineer 91

Up and Running

MAY 21, 2014

John Jantsch is a marketing consultant, speaker and the best-selling author of Duct Tape Marketing , Duct Tape Selling , The Commitment Engine , and The Referral Engine. The full audio and slide deck are included above, and the full transcript can be found below: Think Like a Marketer, Sell Like a Superstar.

Marketing 72

Marketing Social Media Sales Media 72

ConversionXL

MAY 27, 2022

Demand generation is the combination of marketing tactics, strategies, and programs to create awareness and drive interest in your products or services. Two of the most common are rooted in inbound marketing: lead-based generation and account-based marketing. Multiple prospects are engaged at the top of the marketing funnel.

Demand 91

Demand Lead Generation PPC Leadership 91

YoungUpstarts

DECEMBER 9, 2014

Thanks to the burgeoning growth of content marketing – the new “silver bullet” in a marketer’s arsenal – everybody is hopping onto the content marketing bandwagon. this is especially true for B2B companies. Understanding the differences and similarities between white papers and e-books. Content is king!

B2B 185

B2B Social Media Afghanistan Iraq 185

Up and Running

MARCH 8, 2017

According to The Alternative Board’s (TAB) September 2014 Small Business Pulse Survey , only six percent of business owners consider themselves “very trusting” of the information they receive from B2B vendors. With that in mind, B2B vendors must take extra steps to maximize relationships with existing customers to foster positive referrals.

B2B 109

B2B Sales Sales Cycle Social Media 109

YoungUpstarts

OCTOBER 2, 2014

by Hana Abaza, Director of Marketing at Uberflip. Today’s marketers know that content works. We also know that content performs for your business when you pair it with marketing automation software; you can use content to build up email subscriptions, understand your audience’s interests, and nurture the leads in your sales funnel.

Marketing 162

Marketing Curation B2C Audience 162

Women Entrepreneurs Can

OCTOBER 30, 2024

This will ensure that your sales and marketing teams can focus their efforts on the prospects that match your criteria, making outreach and conversion more effective. Develop a Targeted Value Proposition Your value proposition is the pitch you use to entice clients to attract the best B2B clients.

B2B 40

B2B Sales Social Media Security 40

Seeing Both Sides

JULY 11, 2013

In every start-up, finding initial product-market fit is a magical moment. But once you achieve initial product-market fit and are down the Sales Learning Curve , suddenly you are faced with a new challenge: how do I scale up the sales efforts? I''ve been thinking a lot lately about scaling sales. . I''ll discuss each one below.

Sales 50

Sales Technical Review Software Review B2B 50

SVPG

JULY 15, 2016

It might be in the form of a story board, or a narrative like a white paper, or a prototype (referred to as a “ visiontype ”). Normally I encourage teams to construct a product strategy around a series of product-market fits. Ideas that pertain to other markets are saved for future consideration.

Technical Review 60

Technical Review Vertical B2B Database 60

Duct Tape Marketing

JUNE 1, 2023

Strategies For Successful Product Launches written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Mary Sheehan In this episode of the Duct Tape Marketing Podcast , I interview Mary Sheehan. Mary is also the co-creator of a new course with Reforge and hosts the popular Women In Product Marketing podcast.

Product 88

Product Framework Technical Review Cofounder 88

The Startup Magazine

JUNE 5, 2018

LinkedIn marketing is a bit trickier. Know it or not, your company’s LinkedIn description is one of the sharpest arrows in your marketing quiver. This is especially true for B2B companies, for which LinkedIn is a vital clearinghouse of information. Recycling Marketing Content. What’s Your LinkedIn Marketing Weakness?

Marketing 112

Marketing Social Media Metrics Viral 112

The Next Web

NOVEMBER 18, 2013

Jake Athey is the Marketing Manager for Widen Enterprises. When was the last time you were enthralled by B2B “content?”. This means that great content can also give B2B companies a serious leg up over their competition. But what in the world should B2B businesses try to create? Set a measurable goal.

B2B 137

B2B United States Audience Social Media 137

Mike Michalowicz

OCTOBER 31, 2014

They’re part of the top three platforms for effective marketing—creating audio/visual content, white papers and article/blog content. Whether it’s B2B or B2C the goose that lays the golden egg is the website that consistently produces quality content, written, audio or visual. The post The Best Marketing Platform: Blogs?

Marketing 90

Marketing Social Media B2C Audio 90

The Equity Kicker

FEBRUARY 6, 2012

Their marketing strategy has two related strands, firstly assume a position of thought leadership centred around the founder and CEO, Josh March, and secondly generate press coverage by intelligent use of data. Coverage in the quality press can be featured in sales and marketing materials and does a lot for the credibility of B2B companies.

Leadership 117

Leadership Marketing PR Social Media 117

Brandanew

MARCH 7, 2016

In many previous organizations that I’ve worked with Sales was always a team somehow disconnected with marketing or product. A decade later, I became a content marketer instead. And here’s why your sales team should spend more time on content marketing too. Grab a Content Marketing 101 eBook for FREE.

Sales 100

Sales Marketing B2B Lead Generation 100

Duct Tape Marketing

MARCH 21, 2014

5 Content Statistics Every Marketer Must Understand written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing Thursday is guest post day here at Duct Tape Marketing and today’s guest is Helen Nesterenko – Enjoy! You might just be surprised with where content marketing is headed in 2014.

Marketing 78

Marketing B2B Social Media Search 78

Guy Nirpaz

NOVEMBER 15, 2011

IBM marketing maintains a social messaging calendar to make it easy for reps to find content to post. #3 HubSpot data points in the same direction: the most reliable indicator that a lead will convert into a customer is a request for a demo (46%) as compared to download a white paper for example (22%).

Sales 108

Sales Social Media B2C B2B 108

www.rocketwatcher.com

NOVEMBER 8, 2010

Rocket Watcher Product Marketing for Startups Product Marketing for Startups About Speaking Contact Email Posts Startups Product Marketing Messaging Social Media Commentary Uncategorized Marketing Metrics 101 for B2B Startups 13. Rocket watcher b2b marketing metrics View more presentations from April Dunford.

B2B 42

B2B Metrics Marketing Startup 42

Jeff Hilimire

MAY 25, 2010

Yesterday, while speaking at the Integrated Marketing Summit conference in Minneapolis , I got a bunch of great questions from the audience. How should Facebook be used differently for a B2B marketer vs a B2C marketer? Have you heard of any good B2B case studies for Linkedin?

Minneapolis 50

Minneapolis B2C B2B Social Network 50

Guy Nirpaz

OCTOBER 31, 2011

Joel York has written extensively about the new breed of B2B buyer and the changes to the B2B sales process, especially for SaaS products. The new breed B2B buyer: it’s self-service stupid! Long story short, the key to the wallet of the new B2B buyer: Instant online gratification through efficient self-service.

B2B 51

B2B Customer Algorithm Campaign 51

Up and Running

NOVEMBER 30, 2020

According to the 2017 State of Digital Marketing report , webinars are one of the top drivers of revenue for B2B marketers, coming just second after white papers. 74% of B2B marketers consider webinars to be the most effective way of generating high-quality leads. Use “how-to” in the title.

Product 97

Product Audience Social Media Sales 97

ConversionXL

MAY 27, 2022

In today’s market ( 8,000 martech products alone ), it’s easier to attract the right customer with material they value than it is to chase down and convert a prospect who isn’t ready to buy. Demand generation meets this new market behavior and places much more emphasis on providing value before potential buyers ever see a sales message.

Demand 124

Demand B2B Distribution Channel 124

www.foliomag.com

JULY 31, 2012

B2B: Business Media. Sales & Marketing. --> Bloggers. --> Resources. White Papers. Here, digital audience marketers chime in on the ones they’re using now, and why. Erin Hoskins, Senior Marketing Director, New Media, Meredit h. Erin Hoskins, Senior Marketing Director, New Media, Meredit h. Operations.

Social Media 40

Social Media Rhode Island Media South Dakota 40

Duct Tape Marketing

OCTOBER 17, 2018

Transcript of Focus on Existing Assets to Generate Better Marketing Results written by John Jantsch read more at Duct Tape Marketing. In this episode of the Duct Tape Marketing Podcast we speak with Louis Gudema to talk about his approach called bullseye marketing, check it out. What does not marketing mean?

Marketing 72

Marketing Social Media Analytics Software 72

Duct Tape Marketing

DECEMBER 1, 2022

Finding Your Voice And Using It To Make Ridiculously Good Content written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with Ann Handley. In this episode of the Duct Tape Marketing Podcast , I interview Ann Handley. Take The Marketing Assessment: Like this show? MarketingProfs.com.

Charlotte 97

Charlotte Audience Chicago Technical Review 97

Duct Tape Marketing

JUNE 7, 2023

How Employee Experience Shapes Brand Perception written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Tiffani Bova In this episode of the Duct Tape Marketing Podcast , I interview Tiffani Bova. 01:03): Hello and welcome to another episode of the Duct Tape Marketing Podcast. Like this show?

Employee 91

Employee Technical Review Advisory Board Sales 91

Occam's Razor

MARCH 23, 2010

In case of WebTrends replace those terms with Marketing Intelligence / Visitor Data Mart etc. It is faster to fail and learn then wait for an "industry case study" or find relevancy in a "industry leader white paper" I met a small group of top companies in London recently. Usually for free.

Analytics 119

Analytics Web Metrics Channel 119

View from Seed

APRIL 8, 2020

Stevens has held roles across verticals such as head of sales, marketing, product, and professional services at five startups over twenty years. He has experience in B2B, supply chain, robotics, SaaS, and IoT spaces. He helps early-stage startups with sales, marketing, and general “go to market” topics.

B2B 156

B2B Angel Investor Vertical Early Stage 156

Duct Tape Marketing

DECEMBER 15, 2022

The Proven Framework For Building A Thriving Community written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with Liz Lathan. In this episode of the Duct Tape Marketing Podcast , I interview Liz Lathan. Hello and welcome to another episode of the Duct Tape Marketing Podcast. Like this show?

Community 98

Community Framework Advisory Board Viral 98