ConversionXL

NOVEMBER 23, 2022

We arranged vetted and curated groups for roundtable discussions , and matched everyone with other like-minded people. B2B buyers aren’t all-rational, and they will often follow and recommend tools they’ve heard of even if they’ve never used them. More networking and curated roundtables, less gurus and swag. How will you act?

B2B 94

B2B Marketing Curation PPC 94

Steve Blank

NOVEMBER 5, 2009

We also talk about cash flow management rather than fund-raising though – watch and justifying expenses by cash coming in that matches or exceeds. Would you modify any of this if you had a B2B product instead of a B2C product, where every potential customer is also a potential competitor? Did the VC’s like your team ?

Customer Development 270

Customer Development Developer Customer Silicon Valley 270

ConversionXL

JANUARY 31, 2014

Ask Peep about analytics, and he’ll tell you, “Metrics are there to provide actionable insight. You need to look at a metric, ask “so what?” – and have an answer.”. Step 2 – Make Sure Your Ad’s Message Matches The Landing Page. If they’re too high and conversions are too low, you may have a message match problem.

Analytics 134

Analytics Video Matching Conversion 134

ConversionXL

MAY 1, 2019

Trend lines aren’t impressive if they track metrics that appear distant from business goals. have consistently found either no evidence or very weak evidence to support the hypothesis that matching or “meshing” material in the appropriate format to an individual’s learning style is selectively more effective for educational attainment.

Marketing 124

Marketing Sales Cycle Retention Differentiation 124

Duct Tape Marketing

MARCH 19, 2025

How to Outrank Big Competitors in Search written by John Jantsch read more at Duct Tape Marketing The Duct Tape Marketing Podcast with Sam Dunning In this episode of the Duct Tape Marketing Podcast , I interviewed Sam Dunning, founder of Breaking B2B, an SEO firm specializing in SEO for revenuenot vanity metrics. So let's start there.

Search 43

Search SEO ChatGPT Technical Review 43

ConversionXL

SEPTEMBER 20, 2021

As with most platforms, there are metrics that matter, and vanity metrics. With YouTube, for organic, average view duration (AVD) and click-through rate (CTR) should be prioritized over YouTube search optimization, descriptions, tags, and other vanity metrics. Both metrics represent high engagement.

Analytics 134

Analytics Metrics Channel Video 134

Occam's Razor

JULY 22, 2013

My solution to these problems was to create a simple framework we can use to put our customers first, evaluate our marketing programs, and right-align our view of success (metrics). I believe it has to do with choosing the wrong success metrics. Because the consideration stage matches your marketing, which in turn matches the metric.

Framework 164

Framework Marketing Metrics Audience 164

Occam's Razor

FEBRUARY 3, 2014

Have the colors and branding match your corporate identity. If you are a B2B company, checkout Cisco's social efforts. For display ads, standard web analytics metrics apply: Click-through rate, % Assists (this is glorious!), Once we hit the Build stage you know what to do, much more standard metrics.

Analytics 151

Analytics Marketing Audience Channel 151

Occam's Razor

AUGUST 12, 2013

Bonus: This model is also the irritating reason why none of your standard Google Analytics reports match your standard Multi-Channel Funnels reports, even if you look at conversions in the standard MCF Overview or Assisted Conversions reports. Then I choose Click from the Exactly Matching drop down. I believe this is a mistake.

Channel 162

Channel Analytics Campaign Conversion 162

ConversionXL

MARCH 5, 2019

A third option is to go offline and start networking at conferences and events for people who match your buyer persona. For example, Jon Buchan of Charm Offensive is known for his humorous B2B emails, usually with pictures of cute animals included as attachments. Ultimately, the only metric that matters is the positive reply rate.

Email 130

Email Campaign Reputation San Diego 130

ConversionXL

APRIL 3, 2018

match the brand ethos, congruent with the website. Work hard to define meaningful product metrics – enabler of team success. Renee Thompson – How to Win at B2B Optimization. What makes B2B different? There’s no single metric to track, there are many: Leads. On avg $1 spent on email returns $38.

Retention 106

Retention Artificial Inteligence Channel Email 106

Occam's Razor

APRIL 21, 2014

I believe these two posts with a collection of some of my favorite metrics will inspire you: 1. Best Metrics For Digital Marketing: Rock Your Own And Rent Strategies 2. Best Web Metrics / KPIs for a Small, Medium or Large Sized Business. Do you have any metrics to measure the effectiveness of offline campaigns (Print/TV/Radio)??

Analytics 132

Analytics Marketing Campaign Metrics 132

ConversionXL

APRIL 7, 2021

If you’re selling B2B, you know it’s a wide and competitive market. Sorry, but ABM is not B2B, nor is it right for all markets, business models, or companies (just like every company should not be running freemium aka PLG for acquisition.) They won’t magically show up at your doorstep and sign a $100K cheque. DemandBase.

IP 98

IP Marketing Technical Review Software Review 98

ConversionXL

FEBRUARY 3, 2022

How to create a growth hacking strategy using the pirate metrics model. Growth hacking in marketing incorporates the five stages of the customer lifecycle into the “ AARRR Framework ,” otherwise known as the “Pirate Metrics model.”. But it’s not a channel you can scale as easily as LinkedIn , which offers a similar audience.

Retention 113

Retention Marketing Acquisition Channel 113

conversionxl.com

FEBRUARY 4, 2014

Ask Peep about analytics, and he’ll tell you, “Metrics are there to provide actionable insight. You need to look at a metric, ask “so what?” – and have an answer.”. Step 2 – Make Sure Your Ad’s Message Matches The Landing Page. If they’re too high and conversions are too low, you may have a message match problem.

Analytics 98

Analytics Software Review Conversion Video 98

ConversionXL

FEBRUARY 27, 2019

If you’re starting a new campaign or selling a new product, you can create a baseline based on your current metrics. To get an idea of where you are starting out, note metrics like: Open rates Click rates Unsubscribe rates Conversion rates Spam rate. Before strategizing or revising your email copy, ask four questions.

Email 133

Email Software Review Campaign Metrics 133

View from Seed

MARCH 3, 2015

It’s also important to match the marketer to the company. Even identifying as a demand-gen marketer or branding or B2B or B2C leaves a lot of decisions still on the table to actually execute. So I want to give it a month to match what we believe to be our sales cycle. Where do you start?

Marketing 120

Marketing Sales Cycle Startup CTO Hire 120

ConversionXL

JANUARY 18, 2022

Studies show only 5% of B2B buyers are ready to buy right now. 50% of B2B decision-makers use YouTube to research purchases, and 70% of viewers bought from a brand after seeing it on YouTube. It’s a masterclass in B2B storytelling. There’s no specific metric to determine if your brand awareness efforts are working.

Audience 122

Audience Technical Review Social Media Campaign 122

Occam's Razor

JULY 1, 2013

Originally I'd recommended it for content, or B2B, sites, over time I've come to rely on it for pretty much any type of company. But the first thing you'll note are the big mis-matches. Now, be aware that we are not looking for a perfect straight line match. But, you don't want vast mis-matches either.

Search 137

Search Analytics PPC Green 137

Startup Professionals Musings

JANUARY 15, 2022

If your business is industrial B2B products, social media should be low on your list. Your Twitter and YouTube messages better match your print advertising message. Return-On-Investment metrics are not new, but the tools are different. Assess social media relevance to your product or service.

Social Media 315

Social Media Media Startup Analytics 315

ConversionXL

SEPTEMBER 15, 2020

Before you can dive into them fully, it’s important to understand the difference between hit-level metrics and session-level metrics. Avinash wrote an excellent post on this very topic, Excellent Analytics Tip #23: Align Hits, Sessions, Metrics, Dimensions! You can mix and match between simple segments.

Analytics 70

Analytics eCommerce Software Review Technical Review 70

Occam's Razor

JANUARY 6, 2010

" Make sure there is a clear answer (and a match between Customer Intent and Webpage Purpose ). No longer can tools or "analysts" just puke 15 metrics on a report and hope to survive. It is that important (especially if you are a non-ecommerce b2b government peaceful protest photo sharing website).

Analytics 99

Analytics Web Campaign PPC 99

ConversionXL

FEBRUARY 12, 2019

Overall acquisition costs for both B2C and B2B have gone up by 50% in the past five years. Cohort analysis can be done for revenue, churn, viral word of mouth, support costs, or any other metric you care about. Cohort metrics can help drive more repeat customers. This metric reveals the longer-term relationship.

Retention 126

Retention Analytics Campaign eCommerce 126

Occam's Razor

JUNE 11, 2014

From B2C to B2B. The bras are sorted by the percentage that they match with my wear, coverage (more), padding (some), straps (cross back) and support (wireless). I order the first three with the highest percentage in the match column. Take any metric you want. Pick any metric you want. From bras to dresses.

Design 151

Design Software Review Technical Review Mobile 151

ConversionXL

MAY 19, 2016

Yet a failure to change the focus of marketing to match that evolution has undermined the core goal of reaching customers at the moments that most influence their purchases. Additionally it’s no longer enough to think of segments as “customer types” (for example a B2B SaaS segmenting by small, medium and large companies).

Analytics 78

Analytics Metrics Channel Software Review 78

Startup Professionals Musings

OCTOBER 2, 2013

If your business is industrial B2B products, social media should be low on your list. Your Twitter and YouTube messages better match your print advertising message. Return-On-Investment metrics are not new, but the tools are different. ROI entrepreneur startup metrics social media business' Marty Zwilling.

Social Media 252

Social Media Media Entrepreneur Metrics 252

ConversionXL

AUGUST 2, 2017

In today’s environment, if B2B organizations are going to make it, they need to grow. 3 Factors That Affect B2B Partnerships. In a nutshell, there are 3 forces that influence B2B partnerships today: 1. B2B tech partners are now targeting business leaders instead of IT. Are their clients matching up with ours?

Channel 84

Channel Partner Programming B2B 84

ConversionXL

JUNE 2, 2022

Individuals don’t make B2B buying decisions; groups do. Does your company clearly understand current CAC , LTV, CAC payback period, and other core growth metrics? Your ideal account profile may closely match the ideal customer profile that you use to engage customers with marketing and sales collateral.

Customer 98

Customer Marketing Channel Acquisition 98

Startup Professionals Musings

OCTOBER 2, 2018

In fact, the first challenge is to build a strategy, put together a budget, and define measurement metrics. For young consumers today, it may be Instagram or Snapchat, while B2B offerings should take a hard look at LinkedIn and other business forums. Select no more than three that match your needs initially.

Marketing 240

Marketing Viral Channel Metrics 240

ConversionXL

AUGUST 2, 2017

In today’s environment, if B2B organizations are going to make it, they need to grow. 3 Factors That Affect B2B Partnerships. In a nutshell, there are 3 forces that influence B2B partnerships today: 1. B2B tech partners are now targeting business leaders instead of IT. Are their clients matching up with ours?

Channel 77

Channel Partner Programming B2B 77

Startup Professionals Musings

AUGUST 22, 2012

If your business is industrial B2B products, social media should be low on your list. Your Twitter and YouTube messages better match your print advertising message. Return-On-Investment metrics are not new, but the tools are different. Assess social media relevance to your product or service.

Social Media 238

Social Media Media Cost Startup 238

Startup Professionals Musings

JUNE 18, 2011

If your business is industrial B2B products, social media should be low on your list. Your Twitter YouTube messages better match your print advertising message. Return-On-Investment metrics are not new, but the tools are different. Assess social media relevance to your product or service. Find the right tools to analyze the ROI.

Social Media 232

Social Media Media Entrepreneur Analytics 232

ConversionXL

JANUARY 8, 2016

Before you can dive into them fully, it’s important to understand the difference between hit-level metrics and session-level metrics. Avinash wrote an excellent post on this very topic, Excellent Analytics Tip #23: Align Hits, Sessions, Metrics, Dimensions! You can mix and match between simple segments.

Analytics 48

Analytics eCommerce Software Review Technical Review 48

Startup Professionals Musings

APRIL 13, 2019

If your business is industrial B2B products, social media should be low on your list. Your Twitter and YouTube messages better match your print advertising message. Return-On-Investment metrics are not new, but the tools are different. Assess social media relevance to your product or service.

Social Media 199

Social Media Media Analytics Viral 199

Up and Running

APRIL 17, 2018

B2B ecommerce sales , (businesses selling directly to other businesses) generate three times as much revenue as B2C, at $7.7 When your content matches what searchers are looking for, they are more likely to click through to your website, proving your relevance while also increasing your website traffic. trillion in 2021, up from $1.3

SEO 80

SEO eCommerce Software Review Analytics 80

Occam's Razor

JANUARY 20, 2010

End of a minor web analytics lesson on going beyond obvious metrics and never, ever, never forgetting context. Another way to cheat at this is to simply use Medium Matches Exactly Organic. Does the distribution match your goals? Do the keywords match the intent of the page ? Back to our story. Ready for the next step?

Analytics 90

Analytics Search SEO Metrics 90

Startup Professionals Musings

APRIL 9, 2017

If your business is industrial B2B products, social media should be low on your list. Your Twitter and YouTube messages better match your print advertising message. Return-On-Investment metrics are not new, but the tools are different. Assess social media relevance to your product or service.

Social Media 166

Social Media Media Cost Analytics 166