Confronting A Radically New B2B Marketplace: The Storytelling Secret That Will Rock Your Result
YoungUpstarts
JANUARY 3, 2019
A recent survey by CEB reported that 57 percent of the typical business-to-business sales cycle is complete before the buyer’s first contact with vendors. They get data from traditional sources, such as analysts and industry publications, but they’re also connected with social media, peer networks and review sites.
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