SoCal CTO

MAY 21, 2012

Many of the factors are not obvious and include building mystery to drive margin, why boring B2B companies often win but are challenging in other ways, how bootstrapping wins, integrating metrics from the start and many other similar lessons. What parts Agile addresses and the big problems with Agile for early-stage startups?

Fractional CTO 175

Fractional CTO CTO Hire Startup Social Network 175

ConversionXL

NOVEMBER 22, 2022

Marketing metrics are a competitive advantage. You have to track metrics you can act on. In this article, you’ll learn which metrics to measure to understand and improve marketing performance. Table of contents What are digital marketing metrics? KPIs vs. digital marketing metrics 1. – Seth Godin.

Metrics 105

Metrics Analytics Marketing Acquisition 105

Startup Professionals Musings

AUGUST 24, 2022

You must have a strong Chief Marketing Officer (CMO) with a clear strategy for spending, and metrics to gauge results. With the internet at our fingertips, even B2B customers research and compare solutions, completing 50-90% of the work before a sales rep is contacted. Long sales cycles obscure beginning and end of costs.

Acquisition 250

Acquisition Cost Customer Sales Cycle 250

ConversionXL

NOVEMBER 8, 2018

Are there use cases for voice search in B2B? Notably, Dean continued, “the growth in voice isn’t coming 100% from smart speakers like Google Home, which aren’t super relevant for B2B companies anyway. Instead, a good chunk of all searches are becoming voice searches on mobile phones and—important for B2B—desktops.”.

B2B 100

B2B eCommerce Search Non-Compete 100

YoungUpstarts

MAY 29, 2011

Startups that have helpful mentors, track metrics effectively, and learn from startup thought leaders raise 7x more money and have 3.5x B2C vs. B2B is not a meaningful segmentation of Internet startups anymore because the Internet has changed the rules of business. Here are 14 of the report’s key findings: 1. better user growth.

Silicon Valley 230

Silicon Valley Cofounder Technical Cofounder Startup 230

Both Sides of the Table

JANUARY 25, 2015

I have written about the deceiving nature of early successes before – in particular in the SaaS or B2B world leading to a phenomenon called “shelfware.” And of course it’s true in personal productivity apps, SMB apps, B2B software and so forth. Not vanity metrics. Success for many is ephemeral.

Product 150

Product B2B Warrant Technical Review 150

Steve Blank

MAY 29, 2011

Founders that learn are more successful : Startups that have helpful mentors, track metrics effectively, and learn from startup thought leaders raise 7x more money and have 3.5x B2C vs. B2B is not a meaningful segmentation of Internet startups anymore because the Internet has changed the rules of business. Startup Genome Report.

Technical Cofounder 335

Technical Cofounder Early Stage Startup Silicon Valley 335

ConversionXL

MARCH 6, 2019

LinkedIn ads offer the benefits of video content and the granular targeting of a B2B-centric platform. The growth of B2B video marketing. But LinkedIn owns the lucrative B2B audience. As AJ Wilcox notes in his course on LinkedIn ads , 72% of the Fortune 1000 are B2B companies. LinkedIn video ad metrics.

Video 129

Video B2B Technical Review Campaign 129

View from Seed

OCTOBER 24, 2019

Experienced founders: B2B. For an experienced founder building in B2B, the round to skip is the pre-seed. The reason is that b2b fundraising is largely driven by data and metrics, and pre-seed dollars usually don’t get you to many meaningful data points.

Dilution 149

Dilution B2B Burn Rate Early Stage 149

Duct Tape Marketing

OCTOBER 11, 2023

Shattering The Mold: Unleashing the Creator Economy in B2B Marketing written by John Jantsch read more at Duct Tape Marketing The Duct Tape Marketing Podcast with Christie Horsman In this episode of the Duct Tape Marketing Podcast , I interviewed Christie Horsman, who brings a decade of expertise in both B2B and B2C marketing within the SaaS arena.

B2B 92

B2B Marketing B2C Community 92

Duct Tape Marketing

NOVEMBER 2, 2023

Unlocking the Power of Data: Transforming Metrics into Actionable Insights written by John Jantsch read more at Duct Tape Marketing The Duct Tape Marketing Podcast with John Janstch In this episode of the Duct Tape Marketing Podcast , I interviewed Peter Caputa, CEO of Databox, an innovative player in the realm of marketing analytics.

Metrics 92

Metrics Analytics Forecast Software Review 92

ConversionXL

NOVEMBER 3, 2016

Conversion optimization is a little different if you’re in B2B. You’ll still need to do the same types of conversion research, persona building, and experimentation that is common across conversion optimization, but let’s talk a bit about how and why B2B is different. It’s called Optimizing for B2B.

B2B 48

B2B Conversion B2C Sales Cycle 48

Occam's Razor

SEPTEMBER 30, 2013

We'll start with digital at the highest strategic level, which leads us into content marketing, from there it is a quick hop over to the challenge of metrics and silos, followed by a recommendation to optimize for the global maxima, and we end with the last two visuals that cover social investment and social content strategy.

Analytics 156

Analytics Marketing Social Media Technical Review 156

VC Cafe

FEBRUARY 21, 2023

Whether you are a B2B SaaS company or a B2C mobile app, knowing how your business stacks up against industry averages can help you make informed decisions and drive growth. For example, in B2B SaaS conversion, OpenView Partners 2022 benchmark report found that the average conversion rate for B2B SaaS businesses was 7.3%

Retention 109

Retention Conversion Churn Rate B2C 109

ConversionXL

JANUARY 4, 2016

Yes, there’s a lot of insight to be gained from web analytics for eCommerce sites , you can also learn a lot about B2B lead generation if you’re using analytics correctly. More on this as we get deeper into measurable web analytics for B2B marketing sites. Measuring the Performance of Informational Sites. Absolutely.

Lead Generation 48

Lead Generation B2B Analytics eCommerce 48

ConversionXL

MARCH 4, 2016

We often talk about online conversion optimization without mentioning that many businesses, especially B2B, rely on offline sales to produce revenue. Look at some typical B2B marketing KPIs: Number of leads generated. And typical success metrics for them would look like: email open rate. The two aren’t disconnected, though.

B2B 48

B2B Sales Technical Review Software Review 48

YoungUpstarts

MAY 16, 2019

Asking your client to help you define key success performance metrics for the project will allow you an opportunity to make sure that everyone is on the same page. He started by co-founding a SaaS startup and has then gone on to lead marketing teams at some of the fastest-growing B2B SaaS companies in the world.

Software Review 140

Software Review B2B Metrics Management 140

ConversionXL

NOVEMBER 23, 2022

B2B buyers aren’t all-rational, and they will often follow and recommend tools they’ve heard of even if they’ve never used them. This defines how to connect problem themes to a metric strategy, building a metric-driven action system. More networking and curated roundtables, less gurus and swag. How will you act? Daniel Layfield.

B2B 94

B2B Marketing Curation PPC 94

Up and Running

JANUARY 18, 2021

That same research highlights the preference extends to B2B and B2C customers, and only 20% of B2B shoppers want to return to in-person sales. We’ve seen it in the marketing and sales for smaller eCommerce companies and even in some B2B circles. There’s a desire to look local and focus smaller.

eCommerce 150

eCommerce B2B Forecast Demand 150

ConversionXL

OCTOBER 8, 2021

That’s why Customer Acquisition Cost (CAC) is such a critical metric. LTV/CAC – Understanding the golden metric. Often touted as the north star for businesses, LTV/CAC is the single most important metric to gauge business health. Note that B2C organizations tend to have higher churn than B2B businesses. Conclusion.

Acquisition 135

Acquisition Churn Rate Cost Customer 135

Occam's Razor

DECEMBER 9, 2013

Bonus: Facebook Marketing: Best Metrics, ROI, Business Value ]. If you open your copy of Google/Adobe Analytics or CoreMetrics or Webtrekk you'll notice that every single report has a gigantic number of metrics in it. Expressed by me on behalf of all humans on earth: The world's greatest social media strategy: 1. Inform Me.

Analytics 165

Analytics Marketing Channel Metrics 165

Duct Tape Marketing

MARCH 19, 2025

How to Outrank Big Competitors in Search written by John Jantsch read more at Duct Tape Marketing The Duct Tape Marketing Podcast with Sam Dunning In this episode of the Duct Tape Marketing Podcast , I interviewed Sam Dunning, founder of Breaking B2B, an SEO firm specializing in SEO for revenuenot vanity metrics.

Search 44

Search SEO Technical Review ChatGPT 44

ConversionXL

SEPTEMBER 20, 2021

As with most platforms, there are metrics that matter, and vanity metrics. With YouTube, for organic, average view duration (AVD) and click-through rate (CTR) should be prioritized over YouTube search optimization, descriptions, tags, and other vanity metrics. Both metrics represent high engagement.

Analytics 134

Analytics Metrics Channel Video 134

VC Cafe

MARCH 1, 2024

A lightweight “agent” with access to logs and metrics can, to start, retrieve relevant information (e.g. AI to build enterprise software – In the future, every enterprise could have their own custom ERP, CRM or HRIS that is continually updating itself as the company itself is changing. and generate a post mortem.

Artificial Inteligence 176

Artificial Inteligence Technical Review Software Review Generative AI 176

Startup Lessons Learned

SEPTEMBER 6, 2012

You’ll come away with techniques for: putting data to work in a startup; understanding the long funnel from awareness to engagement; finding the One Metric That Matters; and applying analytics at every stage of the business, from need discovery through to exit. Engineering Your Sales Process with Sean Murphy and Scott Sambucci.

Lean 154

Lean Cofounder Startup Analytics 154

YoungUpstarts

FEBRUARY 29, 2016

Let’s say your company is in the B2B Software as a Service (SaaS) space. The most important metric should be the number of targeted website clicks an ad is sending to your website. specialises in helping clients in the Technology, Healthcare and B2B sectors increase their revenue and profitability. . With more than 1.5

Sales 100

Sales Technical Review SEO B2B 100

YoungUpstarts

JUNE 10, 2019

Asking your client to help you define key success performance metrics for the project will allow you an opportunity to make sure that everyone is on the same page. He started by co-founding a SaaS startup and has then gone on to lead marketing teams at some of the fastest-growing B2B SaaS companies in the world.

Software Review 113

Software Review B2B Metrics Management 113

ConversionXL

JULY 8, 2021

If audience building is a priority, email subscribers should be an important metric. If you’re using content to generate leads for your B2B or SaaS business, it’s critical you measure how well your activities are contributing to the cause. But which of these metrics makes a real impact? Email subscribers from search traffic.

Conversion 156

Conversion CPA Metrics Analytics 156

YoungUpstarts

SEPTEMBER 10, 2018

More metrics need to be identified such as product testing, market validation, and/or customer validation in order to show that a market opportunity exists. Our business model back then was very complex, and it included a B2C as well as a B2B business model, that wasn’t being implemented yet. Reasons for rejection analyzed + tips.

Programming 124

Programming Chile B2B B2C 124

YoungUpstarts

JANUARY 10, 2018

Of course, the term ‘better’ is relative to the type of business and the industry in which it operates, but there are a couple of basic metrics that generally apply to customers in all fields. Another important metric is churn. First up is the size of the customer base itself, especially in relation to the size of the market.

Valuation 145

Valuation Technical Review Exit Strategy Metrics 145

David Teten

DECEMBER 16, 2015

I review a lot of board decks with a beautifully hand-crafted page with metrics for the company. Good metrics are comparable across industries; comparative ; readily understandable; and help drive decisions. Comparative means that you can compare a metric across time periods, groups of users, or competitors. So how do you do it?

Metrics 60

Metrics Analytics Balance Sheet .Net 60

SoCal CTO

NOVEMBER 10, 2009

It was also beneficial because I got some good experience with both B2B and B2C business models. I'm working quite a bit with startups who are leveraging social media, but I'm finding it hard to predict success and metrics. And how can an early stage company think about social media relative to important startup metrics (see [link] )?

Management 150

Management Product Entrepreneur Silicon Valley 150

YoungUpstarts

NOVEMBER 2, 2017

These metrics don’t mean you should advertise on desktop rather than mobile. If you’re certain of one fact – that your mobile conversion rate is subpar – you can test solutions against that metric. He has 25+ years of international B2B and B2C marketing experience. Which Device and Why. By comparison, only 6.6%

Sales 127

Sales San Francisco Software Review B2C 127

Steve Blank

NOVEMBER 5, 2009

Would you modify any of this if you had a B2B product instead of a B2C product, where every potential customer is also a potential competitor? Did the VC’s like your team ? Get revenue and cycle through as few iterations of Customer Validation as fast as possible — and then get some angel funding so we can hit the scale button. [.]

Customer Development 270

Customer Development Developer Customer Silicon Valley 270

Occam's Razor

FEBRUARY 3, 2014

If you are a B2B company, checkout Cisco's social efforts. For display ads, standard web analytics metrics apply: Click-through rate, % Assists (this is glorious!), and of course our absolute favorite metric, Economic Value (macro plus micro outcomes delivered on your digital presence – mobile, desktop).

Analytics 151

Analytics Marketing Audience Channel 151

Occam's Razor

JULY 22, 2013

My solution to these problems was to create a simple framework we can use to put our customers first, evaluate our marketing programs, and right-align our view of success (metrics). I believe it has to do with choosing the wrong success metrics. Because the consideration stage matches your marketing, which in turn matches the metric.

Framework 164

Framework Marketing Metrics Audience 164

YoungUpstarts

DECEMBER 16, 2019

These solutions automate many accounting processes while helping you to visualize and report upon key metrics in a timely fashion. Ryan Stevens is head of operations for Clutch, a data and content-driven platform for B2B research, ratings, and reviews. Accounting consultants can provide specific assistance in the short-term.

Software Review 147

Software Review Cash Position Finance Startup 147