ConversionXL

NOVEMBER 3, 2016

Conversion optimization is a little different if you’re in B2B. You’ll still need to do the same types of conversion research, persona building, and experimentation that is common across conversion optimization, but let’s talk a bit about how and why B2B is different. It’s called Optimizing for B2B.

B2B 48

B2B Conversion B2C Sales Cycle 48

YoungUpstarts

JANUARY 10, 2018

Few buyers will get excited about a company currently operating at a loss. You’ll find exceptions to this rule, like Snapchat, which was operating at a loss at its IPO, when it experienced high initial trading prices due to its huge popularity and untapped monetization capabilities. Another important metric is churn.

Valuation 145

Valuation Technical Review Exit Strategy Metrics 145

ReadWriteStart

JULY 7, 2021

Business to Business (B2B) – Also referred to as Enterprise to Enterprise, it is typically utilized to transport documents, equipment, reports, and raw materials from one place to another. Recognizing the business goals and operational scope of the client firm.

Technical Review 163

Technical Review Artificial Inteligence Demand Social Media 163

SoCal CTO

NOVEMBER 10, 2009

It was also beneficial because I got some good experience with both B2B and B2C business models. This is a novel user interaction that embeds casual entertainment directly into the operating system experience, based on some fairly interesting underlying technology. After BITSource was successfully acquired, I moved to L.A.

Management 150

Management Product Entrepreneur Silicon Valley 150

YoungUpstarts

DECEMBER 16, 2019

by Ryan Stevens, head of operations for Clutch. These solutions automate many accounting processes while helping you to visualize and report upon key metrics in a timely fashion. Full-service accounting firms handle your entire accounting operation. The demands of bookkeeping can leave you short on time for meaningful work.

Software Review 147

Software Review Cash Position Finance Startup 147

ReadWriteStart

APRIL 8, 2023

Automation, Chatbots, AR, and AI Reign: the Future is Already Here Read more: 5 Reasons Why AR is the Future of Online Shopping Automation makes business operations flow smoothly without encountering technical difficulties. It also improves employees’ productivity by allowing them to focus on vital business operations.

eCommerce 185

eCommerce Technical Review Software Review Analytics 185

ConversionXL

APRIL 28, 2020

It wasn’t quite a flip from B2C to B2B, but it was close. Choose the model that aligns best with your business: How complex is your marketing and sales operation? It helps to have a strong marketing operations or sales ops person help you figure this out if you’re not well-versed. Takeaways on demand funnel selection.

Demand 101

Demand Revenue SQL B2B 101

David Teten

DECEMBER 16, 2015

I review a lot of board decks with a beautifully hand-crafted page with metrics for the company. Good metrics are comparable across industries; comparative ; readily understandable; and help drive decisions. Comparative means that you can compare a metric across time periods, groups of users, or competitors. So how do you do it?

Metrics 60

Metrics Analytics Balance Sheet .Net 60

View from Seed

MARCH 24, 2021

In this comprehensive template and guide we break down each of the nine core sections in the deck: intro , team , what do you do , is it working , why does it matter (market) , can you be the best in the world (product, growth, financial metrics) , where are you going , what do you want (the ask) , and appendix. ” (Melody Koh).

Seed Stage 177

Seed Stage Hiring IPO Analytics 177

Up and Running

OCTOBER 21, 2014

According to the SBA, 52% of all small businesses are home-based and of the 28 million small businesses in the US, 22 million of those are operated by people who consider themselves self-employed (they have no employees and no additional payroll). For B2B companies: Branding Business. You can do it even if you start from home.

Elevator Pitch 166

Elevator Pitch Software Review SBA Angel Investor 166

Mucker Lab

OCTOBER 10, 2023

Career Advancement: SDRs may seek roles beyond AE positions, such as in marketing, operations, or enablement. Based on an average deal size of $30,000, metrics include the number of days worked in a month, conversion rates from connect to meetings and ultimately to closed deals.

Early Stage 78

Early Stage Sales Developer Development Team Review 78

ConversionXL

OCTOBER 25, 2018

It starts with having the right data in the system,” noted Kamil Rextin, who wrote about B2B attribution. Bogdanovich, who’s worked with dozens of companies on Salesforce integration and marketing automation, sketched an order of operations for data acquisition and deployment in demand gen campaigns: Bring clean data into the CRM.

Demand 132

Demand Vertical Campaign Channel 132

Duct Tape Marketing

DECEMBER 12, 2024

As a co-founder of TACK and author of B2B Influencer Marketing: Work With Creators to Generate Authentic and Effective Marketing , Bennett reveals the transformative power of authentic creator partnerships in today’s competitive business landscape. He's also the author of a book we're going to talk about today.

B2B 74

B2B Marketing B2C Social Media 74

Reid Hoffman

AUGUST 6, 2020

As the Greylock team has learned after decades of partnering with early-stage founders, the best approach is establishing a core set of fundamental questions that can be tailored to each individual company, rather than looking at a rigid set of metrics. WHAT METRICS SHOULD A FOUNDER SHOW TO RAISE A SERIES A FROM A VC FIRM LIKE GREYLOCK?

Technical Review 69

Technical Review Seed Stage Software Review Early Stage 69

ConversionXL

APRIL 7, 2021

If you’re selling B2B, you know it’s a wide and competitive market. Sorry, but ABM is not B2B, nor is it right for all markets, business models, or companies (just like every company should not be running freemium aka PLG for acquisition.) They won’t magically show up at your doorstep and sign a $100K cheque.

IP 98

IP Marketing Technical Review Software Review 98

Occam's Razor

AUGUST 12, 2013

" In this case it was a B2B client, long conversion cycle that lasted around 65 days, ignoring the outliers, so I picked 75. Not every day, but at least do an operational review every two weeks and a strategic review (with recommendation for changes) every month. Just to be conservative. Be less wrong over time.

Channel 162

Channel Analytics Campaign Conversion 162

Duct Tape Marketing

NOVEMBER 15, 2023

17:30] How deep into financials and metrics do you get before taking a client on? [19:01] So I have three consultancies that I operate. I only work with B2B clients as well into service delivery. If you're B2B, it should be LinkedIn. [07:17] What is you cross-channel acquisition strategy? [11:13] Ryan: Yeah, absolutely.

Channel 92

Channel Acquisition Framework B2B 92

ConversionXL

JULY 21, 2022

Its study of B2B buyers shows an even split in how decision-makers interact with sales reps traditionally, remotely, and self-served digitally: Of the B2B leaders that use omnichannel marketing, 83% say it’s a more successful way to prospect and secure new business than traditional “face-to-face only” selling.

Customer 118

Customer Marketing Channel Audience 118

View from Seed

NOVEMBER 18, 2014

4 Operating Philosophies Affecting Series A Raises. This focus translates into big top line figures, including some admittedly vanity metrics and pretty graphs to tell the startup’s story to investors (though with less substance and less focus on business metrics or even deep engagement for now). They are: 1.

Syndicate 333

Syndicate Syndication Seed Stage Startup 333

Seeing Both Sides

JULY 11, 2013

Across our portfolio and in my own entrepreneurial experience, I have seen three main sales models work successfully in scaling B2B sales: 1) Enterprise; 2) Telephone; and 3) Developer-driven. To that point, a well-run telesales operation will be super metrics-driven. I''ll discuss each one below. 1) Enterprise Sales.

Sales 50

Sales Technical Review Software Review B2B 50

VC Cafe

JUNE 6, 2024

It’s not a surprise, given that entrepreneurs are obsessed with data and metrics, but in the conservative VC market of 2024, it feels even more important for founders to know what ‘good’ looks like and what investors expect.

B2B 97

B2B Burn Rate Generative AI Retention 97

ConversionXL

DECEMBER 16, 2020

Let’s take a look at an example scenario: You’re trying to find users to review your B2B payroll solution. Cost: $40/non-B2B user, $80/B2B user + custom incentives (usually $20–40/user). If you operate outside of the United States, they can recruit users from other relevant countries. UserZoom GO. per recording).

Technical Review 92

Technical Review Software Review B2B Design 92

View from Seed

MARCH 3, 2015

Even identifying as a demand-gen marketer or branding or B2B or B2C leaves a lot of decisions still on the table to actually execute. When do you start to double-down or evolve the playbook into a way of operating? NVV: What about all the various tactics available to you even with the broader style of marketing fitting yourself?

Marketing 120

Marketing Sales Cycle Startup CTO Hire 120

David Teten

DECEMBER 3, 2019

I walk through below how progressive investors are using technology and analytics throughout all of their operations. Many tools designed for B2B marketing in general are also relevant to investors. We are also seeing technology evaluation as an increasingly important part of LP operational due diligence. 1) Manage the firm .

Technical Review 78

Technical Review Software Review Analytics Private Equity 78

A Smart Bear: Startups and Marketing for Geeks

JULY 23, 2013

But, a growing SaaS company will be landing new customers, and in increasing numbers, which means piling up more and more unprofitable operations. Few B2B companies can truly claim “viral growth” characteristics. Another way to think about these solutions is that a SaaS business cannot have static fundamental metrics.

Business Model 335

Business Model .Net Revenue IPO 335

ConversionXL

JUNE 2, 2022

Individuals don’t make B2B buying decisions; groups do. Marketing and sales worked to define an ideal customer profile (ICP) , with several defining factors including: Currently using a data warehouse solution; Has a defined strategy to move to cloud-based operations; Has existing cloud-based solutions from competitor companies.

Customer 98

Customer Marketing Channel Acquisition 98

ConversionXL

MARCH 25, 2020

A B2B website that educates potential buyers isn’t a personal “weblog.” With roughly 700 posts, there are too many for a manual review, but we don’t have to automate every last metric. This metric is static unless a post is updated enough to change the publish date in WordPress. Turning metrics into a weighted score.

Analytics 68

Analytics Metrics Technical Review Search 68

David Teten

SEPTEMBER 23, 2017

An investor had few hard metrics other than the actual financials, and little technology to make the process scaleable. Over the past few decades, better metrics became available, and investors could take a more analytical, data-driven approach. Many tools designed for B2B marketing in general are also relevant to investors.

Private Equity 60

Private Equity Venture Capital Equity Technical Review 60

YoungUpstarts

APRIL 29, 2020

The costs associated with operating a small business can weigh heavily on growth and the ability to compete with other companies. Also know as B2B, business to business is a form of commerce that takes place between two businesses rather than business to consumer. Have metrics set that are attainable and a goal for growth each year.

Small Business 207

Small Business B2B Mobile Software 207

Occam's Razor

OCTOBER 24, 2016

Step 1: Optimal Metrics. You'll find it here: Digital Metrics Ladder of Awesomeness. The metrics ladder lays out a path that will get you there, step by step while ensure your org is coming along with you. Step 1: Optimal Metrics. Tough metrics. Smart metrics. Wait, Wait, What the Heck is Attribution?

Analytics 60

Analytics Metrics Technical Review Channel 60

ConversionXL

SEPTEMBER 15, 2020

It’s a fundamental way of operating your business. It’s also the reason why NPS is a board-level metric—happy customers stay with giffgaff even without the contractual obligation. They even created a B2B technology agency called Ocado Solutions to help build other online supermarkets. This is no one-off project.

Customer 85

Customer Community Revenue Software Review 85

Duct Tape Marketing

APRIL 7, 2022

Marcel is the CEO & Co-Founder of Parakeeto, a company dedicated to helping agencies measure and improve their profitability by streamlining their operations and reporting systems. In this episode of the Duct Tape Marketing Podcast , I interview Marcel Petitpas. This is John Jantsch and my guest today is Marcel Petitpas.

Cofounder 94

Cofounder Hosting Networking Software Review 94

Duct Tape Marketing

AUGUST 24, 2017

And we’re gonna talk about her latest book, “Predictable Prospecting, How to Radically Increase Your B2B Sales Pipelines.” How do you build and operate a successful outbound prospecting program? ” And that’s the metric that we look at in order to get past this concept of cold calling.

Sales 51

Sales Conversion Revenue Email 51

Austin Startup

FEBRUARY 24, 2018

Blitzscaling — lays out a useful framework for thinking about this, including the relevant B2B customer scale: Organizational Scale OS1 : Family (1’s) OS2 : Tribe (10’s) OS3 : Village (100’s) OS4 : City (1000’s) OS5 : Nation (10,000’s) As with every model, it is only that? Tortoises can take more time on operations. and they will.

Warrant 48

Warrant Bootstrapping Framework Hiring 48

Mucker Lab

APRIL 6, 2023

Can you see POC operating in conjunction with a freemium or free trial PLG motion for a particular company? Hila Qu: I love when people think about the user journey because sometimes it's not thought about enough in B2B because it’s complicated. Can you grow a B2B company utilizing PLG without ever having the need for a sales team?

Product 78

Product CTO Hire Startup Fractional CTO 78

View from Seed

JUNE 10, 2020

This initial wave of applicants resulted in the selection of six initial Accelerator participants – female & male founders at startups hailing from the Bay Area to Miami to Alabama to Boston, ranging from b2b SaaS offerings to consumer services… all transforming people’s everyday lives.

Cofounder 177

Cofounder Syndicate Syndication Alabama 177

Duct Tape Marketing

JUNE 1, 2023

Every year inbound brings together leaders across business, sales, marketing, customer success, operations, and more. So yes, I've done a lot of launches in the B2B and consumer space, so thought I'd write a book, John Jantsch (02:36): Okay, so awesome. That's right. It'll be in Boston from September 5th through the eighth.

Product 88

Product Framework Technical Review Cofounder 88