View from Seed

MARCH 24, 2021

In this comprehensive template and guide we break down each of the nine core sections in the deck: intro , team , what do you do , is it working , why does it matter (market) , can you be the best in the world (product, growth, financial metrics) , where are you going , what do you want (the ask) , and appendix. ” (Melody Koh).

Seed Stage 177

Seed Stage Hiring IPO Analytics 177

Occam's Razor

AUGUST 12, 2013

We could argue about how much credit the last few should get and how much the rest and how much the first. (Or The Premium customers get an interesting Data Driven Attribution Model, small price for the rest of us to pay. Or we could not.) Just to be conservative. Look at your own Time Lag report, come up with your own number.

Channel 162

Channel Analytics Campaign Conversion 162

Up and Running

OCTOBER 21, 2014

The rest is just going to build off of this step. For B2B companies: Branding Business. As it integrates with many of the major accounting platforms, you shouldn’t have a hard time drilling down into key metrics to figure out how you’re doing. If nothing else, familiarize yourself with your key financial metrics from the start.

Elevator Pitch 166

Elevator Pitch Software Review SBA Angel Investor 166

ConversionXL

SEPTEMBER 16, 2020

The ad that performed the best on average , especially for quantitative metrics, delivers your typically inoffensive McDonald’s spot—the safety scissors of the ad world. For specific B2B folks (targeting by title + industry), LinkedIn is a good bet. What copy testing will (and won’t) achieve. Sacrifice reward; avoid risk.

Campaign 116

Campaign B2B Software Review Differentiation 116

ConversionXL

JANUARY 18, 2022

In this article, you’ll understand what brand equity is and how to build it so your audience reaches for your product, service, or solution over the rest. Studies show that only 5% of B2B customers are ready to buy. There are other brand awareness metrics you can measure to build out this picture, including: Direct traffic.

Equity 94

Equity Marketing Social Media Software Review 94

ConversionXL

JULY 21, 2022

Its study of B2B buyers shows an even split in how decision-makers interact with sales reps traditionally, remotely, and self-served digitally: Of the B2B leaders that use omnichannel marketing, 83% say it’s a more successful way to prospect and secure new business than traditional “face-to-face only” selling. Don’t be creeped out.

Customer 118

Customer Marketing Channel Audience 118

ConversionXL

JUNE 8, 2017

In the rest of this article, I will share with you a basic process you can use to build upon. This information is crucial in maintaining scent from the creative to the landing page and rest of the customer journey. If you are in B2B, you’ve certainly heard of account-based marketing by now. Victory surely can’t be copy-pasted.

Programming 97

Programming Revenue Analytics Software Review 97

Occam's Razor

JANUARY 6, 2010

24% of the content covers what any visitor might want, rest is the company shouting at you (in many annoying ways). No longer can tools or "analysts" just puke 15 metrics on a report and hope to survive. It is that important (especially if you are a non-ecommerce b2b government peaceful protest photo sharing website).

Analytics 99

Analytics Web Campaign PPC 99

ConversionXL

SEPTEMBER 15, 2020

Select that and the rest of the Real-Time reports will be segmented to just show traffic from your city. Before you can dive into them fully, it’s important to understand the difference between hit-level metrics and session-level metrics. If the answer is no and you’re a B2B SaaS company, that might be a problem.

Analytics 70

Analytics eCommerce Software Review Technical Review 70

ConversionXL

OCTOBER 16, 2022

Basic metrics like deals completed and revenue generated don’t measure customer acquisition success. Facebook, Instagram, and TikTok are generally stronger B2C plays, while LinkedIn is better suited to B2B. The image also contains elements most followers will recognize (a guitar resting on a studio floor with multiple cables).

Acquisition 129

Acquisition eCommerce Customer Churn Rate 129

ConversionXL

OCTOBER 4, 2021

Email generates as much as $42 for every dollar spent , and is a top-three marketing channel for 87% of B2B and 76% of B2C marketers. via B2B Marketing Alliance ]. But that alone is too general, so it’s important to get specific by setting clear metric objectives. This can be used to fine-tune future campaigns: Image source.

Email 136

Email Customer Marketing Software Review 136

Genuine VC

MARCH 24, 2014

The five conditions for a Series A financing which he enumerated are: a core team ready to scale, demonstrable market size, repeatable cost effective customer acquisition, metric momentum, and plausible monetization. For B2B startups especially, revenue is the best signal of product-market fit. Generate Real Revenue.

Seed Capital 212

Seed Capital Metrics Cofounder Revenue 212

ConversionXL

JUNE 2, 2022

Individuals don’t make B2B buying decisions; groups do. For example, securing two or three companies within an industry may give you leverage with the rest of the industry. Does your company clearly understand current CAC , LTV, CAC payback period, and other core growth metrics? What is the strategic importance of clients?

Customer 98

Customer Marketing Channel Acquisition 98

Rob Go

OCTOBER 14, 2012

In the rest, we were part of the first “institutional round” We have not participated in any seed extensions or full-blown series A investments as our first check into a company. 9 that are B2B. So that 23 is right on pace. Stage and Sector Focus: In 16/23 companies, we were part of the first outside round of capital.

New Hampshire 50

New Hampshire Croatia Omaha Institutional Investors 50

ConversionXL

JANUARY 8, 2016

Select that and the rest of the Real-Time reports will be segmented to just show traffic from your city. Before you can dive into them fully, it’s important to understand the difference between hit-level metrics and session-level metrics. If the answer is no and you’re a B2B SaaS company, that might be a problem.

Analytics 48

Analytics eCommerce Software Review Technical Review 48

View from Seed

SEPTEMBER 11, 2019

You can read the rest of the posts in the series by clicking here *. Pre-launch customer development data is another way, sometimes in the form of user surveys for consumer companies or interviews with potential beta customers for B2B businesses. B2B companies can often be post-product and pre-revenue for an extended period.

Seed Stage 149

Seed Stage B2B Seed Capital Revenue 149

ConversionXL

MARCH 10, 2017

Test your subject lines and measure the right metric. Then, you can roll the winner out to the rest of your list and record the insights gained in an archive. Of course, you’ll also want to be sure you’re focused on the right metric. Let’s get this one out of the way early.

Email 93

Email Campaign Mobile Audience 93

ConversionXL

AUGUST 5, 2015

Use this if you’re marketing B2B software, agency services, etc. This type of social proof is most effective for B2C products and services, but that doesn’t mean it never works for B2B. Use your social proof to support the argument you’re making and the story you’re telling with the rest of the landing page.

Technical Review 48

Technical Review Software Review Social Media Conversion 48

The Startup Magazine

JUNE 5, 2018

This is especially true for B2B companies, for which LinkedIn is a vital clearinghouse of information. Walling Off Your LinkedIn Presence from the Rest of Your Online Domain. Ignoring (or Failing to Track) Engagement Metrics. These days, effective marketing turns on exhaustive, metrics-driven analysis.

Marketing 110

Marketing Social Media Metrics Viral 110

OnlyOnce

AUGUST 12, 2013

The Customer Experience (CX) movement is gaining more and more steam these days, especially in B2B companies like Return Path. another suggestion the book had for weaving the customer experience into everyone’s objectives was one company’s tactic of linking compensation (in this case, 401k match) to customer experience metrics.

Lean 94

Lean Agile B2B Metrics 94

ConversionXL

MARCH 26, 2014

What I find most useful about this report is the ability for B2B companies to gain insights with regards to their leads or prospects (could be applied to lead scoring within a CRM). You can now see 3 metrics called. (1) This metric is really important because it’s when people can start navigating, clicking and scrolling. (2)

Analytics 131

Analytics Conversion Metrics Europe 131

Ben's Blog

MAY 15, 2020

What are those metrics? Andrew : If you are a travel company right now, I think you’re seeing very specific metrics dropping. As a result of that, all of those metrics go up. People saying, “This is what’s happening to B2B SaaS or this is what’s happening to this category.”

Founder 36

Founder Conversion Technical Review Cash Position 36

Occam's Razor

SEPTEMBER 15, 2014

They will need two different implementations, it is quite likely that you will end up with two sets of metrics (more people focused for mobile apps, more visit focused for sites). Mobile content consumption, behavior along key metrics (time, bounces etc.) If you have ecommerce you will see key metrics related to money making.

Analytics 143

Analytics Metrics Mobile DC 143

ConversionXL

JULY 6, 2021

for B2B specifically. 72% of the Fortune 1000 are B2B companies. If you get your LinkedIn ad strategy right, you’ll be exposed to a top-tier B2B focused audience. They blend with the rest of a member’s feed content and are the most competitive format when it comes to CPC. LinkedIn text ads. Reporting and analytics.

Campaign 129

Campaign Audience Advertising Conversion 129

Occam's Razor

MAY 2, 2017

There is no golden metric for everyone, we are all unique snowflakes! :). and tell you what are the best key performance indicators (metrics) for them. In the past I’ve shared a cluster of metrics that small, medium and large businesses can use as a springboard…. If you want to play along. Don’t read what I’ve chosen.

Metrics 143

Metrics Acquisition eCommerce Analytics 143

ConversionXL

MARCH 18, 2019

In a world of fake news and fake reviews—only 37% of B2B buyers trust vendors—genuine customer success stories are precious assets. Yet, a 2018 B2B content marketing report found that case studies, while frequently created, aren’t always persuasive: ( Image source ). This is a missed opportunity. This is a missed opportunity.

B2B 134

B2B Non-disclosure Agreement Technical Review Naming 134

ConversionXL

AUGUST 27, 2019

These customer values are recorded as dimensions and metrics (as you can see in our tracking plan example below). Clearly naming the dimensions and metrics across your stack will help you integrate tools, train new team members, and analyze data without hiccups. B2B or B2C. Image source ). Conclusion. Agency or SaaS.

Analytics 124

Analytics Naming Metrics Campaign 124

Occam's Razor

NOVEMBER 2, 2015

In this post let's look at each Social Network, see what B2B and B2C brands are doing there today, from that draw lessons as to 1. Success Metrics. In my Oct 2011 post, Best Social Media Metrics , I'd created four metrics to quantify this value. It can be a brand metric, say Likelihood to Recommend.

Social Media 60

Social Media Media B2C B2B 60

VC Adventure

FEBRUARY 10, 2016

There’s an increased focus on key metrics – especially those core metrics that drive the spend/growth curve such as LTV/CAC and months to pay back CAC. It always amazes me how quickly the markets can shift and how rapidly investors change their mind set. But they do, and they are right now. Valuations are Down.

Balance Sheet 48

Balance Sheet Valuation Metrics B2B 48

Duct Tape Marketing

JUNE 16, 2017

They take care of everything from the hardware to metrics and post-production. Now the speaker knows which challenge to anchor the rest of their session too. As Instagram takes off with wider audiences, a proven opportunity is there (for B2C and B2B brands alike). Educate with actionable advice. Yours must do the same.

South Africa 70

South Africa Audience Video Africa 70

Startup Lessons Learned

MARCH 20, 2009

Read the rest. Startup Visa update ► February (5) Kiwi lean startup + Australia next Why diversity matters (the meritocracy business) Beware of Vanity Metrics (for Harvard Business Rev. But the simple process of finding out whether or not your vision is right will. Startup Lessons Learned - the Conference (April 23.

Lean 68

Lean San Francisco Continuous Deployment DC 68

ConversionXL

NOVEMBER 15, 2016

After all, the goal is to systematically improve the success of a business, whatever that means metric-wise. The differences, much like the differences of B2B optimization in general, mostly come down to differing business cycles, purchasing decisions, and success metrics. The metrics in SaaS sound a little different as well.

Conversion 48

Conversion Churn Rate Retention Metrics 48

Duct Tape Marketing

JULY 27, 2017

Thanks to their popularity metric. Simply put in any topic you want to create a quiz about and the tool does the rest. This awesome tool allows you to set up, schedule and follow up your cold outreach campaigns, metrics to evaluate your campaigns included. Very handy in B2B communication to evaluate possible leads.

Marketing 65

Marketing Social Media SEO Email 65

Both Sides of the Table

JANUARY 25, 2015

I have written about the deceiving nature of early successes before – in particular in the SaaS or B2B world leading to a phenomenon called “shelfware.” And of course it’s true in personal productivity apps, SMB apps, B2B software and so forth. Not vanity metrics. The rest eventually become shelfware.

Product 150

Product B2B Warrant Technical Review 150

Up and Running

JULY 2, 2014

I don’t have to quote any fancy statistics to show you that B2B and B2C clients come from the web now more than ever. If you hope to compete in this crazy world, you have to better than the rest. You’ll want to check out metrics like bounce rate and average time on page. We [now] create five exabytes every two days.”.

Audience 77

Audience B2C Sales Web 77

ConversionXL

NOVEMBER 4, 2020

Don’t ignore activation—or the rest doesn’t matter. Based on unique metrics and behaviours, you can identify when and where the user is most likely to upgrade, and tailor your marketing accordingly. In this article, we’ll show you how to activate and onboard your freemium users and ultimately convert them from freemium to paid.

Conversion 103

Conversion Email eCommerce Community 103

Pascal's View

AUGUST 21, 2011

The former includes the Twitters, Facebooks, Linkedins, Tesla Motors of the World and the latter is the 95% of companies (B2B SaaS, Semiconductors, Cap Equipment, Biotech, MedTech, etc) that need to be marketed (Supply Push) by legions of brokers.

Valuation 50

Valuation Social Media Media IPO 50