Occam's Razor

MAY 2, 2017

People ask me this seemingly simple question all the time: What Key Performance Indicators should we use for our business ? There is no golden metric for everyone, we are all unique snowflakes! :). I am going to pick a whole bunch of different businesses (15 in all!), If you want to play along. Don’t read what I’ve chosen.

Metrics 143

Metrics Acquisition eCommerce Analytics 143

Startup Professionals Musings

OCTOBER 2, 2018

In fact, the first challenge is to build a strategy, put together a budget, and define measurement metrics. As an advisor to many entrepreneurs and small businesses, I often get asked where to start, and how to proceed. Research the top digital channels for your business today.

Marketing 240

Marketing Viral Channel Metrics 240

Startup Professionals Musings

MAY 10, 2019

Image via Pixabay After a frustrating meeting with a small business client recently who didn’t “have time” for social media, I was surprised to find evidence on the Internet that up to one quarter of small business owners are still hesitant to invest time, money, and effort into a social media strategy.

Social Media 247

Social Media Media Reputation Viral 247

ReadWriteStart

FEBRUARY 20, 2013

And it’s true that offering a base-level product for free to gain visibility and marketshare and then converting a subset of users to a paid, premium version is not a viable strategy for every business. See also Why Free Is Bad: Businesses Should Be Happy To Pay For Key Services ). offer X number of transactions per user license).

B2B 60

B2B Product Small Business Administration SBA 60

Duct Tape Marketing

OCTOBER 12, 2017

Forrester Research estimates that the average B2B CMO invests over 24% of their marketing budget in live events. Whether you work for a corporation or for a small business, there is remarkable potential in event marketing. It used to be that tracking metrics for in-person events was as limited as tracking snail mail.

Campaign 74

Campaign Marketing Social Media Software Review 74

Up and Running

DECEMBER 20, 2016

There’s a tremendous amount of work that must go into social media marketing for it to be effective—and it’s often underestimated by business leaders. While it may seem obvious, it’s a step that’s often skipped by business owners and marketers alike as we’re scrambling to keep our content fresh. Define your social media metrics.

Social Media 60

Social Media Media Small Business Marketing 60

Up and Running

JULY 15, 2015

50% of B2B companies find it difficult to attribute marketing activity directly to revenue results. See Also Top 10 Free Online Classes For Small Business Marketing. If so, what have you learned from tracking your marketing metrics? 21% of companies consider themselves effective at measuring mobile ROI.

Marketing 60

Marketing Social Media Campaign Acquisition 60

crowdSPRING Blog

MAY 1, 2013

Many small business owners and young entrepreneurs are intimidated by marketing. We’ll look at relevant metrics to help you assess whether a specific marketing channel could work for you, and also highlight additional resources to help you get a better understanding of that channel. Online Marketing. Online Marketing.

Small Business 107

Small Business Marketing Affiliate PPC 107

crowdSPRING Blog

OCTOBER 31, 2013

When you look past the link-bait and sloppy research, beyond the anger in Facebook’s response, and beyond the noise from the talking heads, the question Forrester should have asked is: Does Facebook marketing actually work (particularly for small businesses)? . But those are all soft metrics.

Small Business 92

Small Business North America Marketing Advertising 92

Startup Professionals Musings

MARCH 8, 2017

If your business is industrial B2B products, social media may be low on your list. If you are selling to consumers, especially younger ones, your business won’t survive without an effective social media presence. If you are selling a B2B printing platform from Xerox, posting on LinkedIn would likely be the best choice.

Social Media 147

Social Media Media B2B Analytics 147

View from Seed

AUGUST 30, 2016

These companies are all over the map: B2B, B2C, SaaS, ecommerce, healthcare, SMB-focused, enterprise-focused, etc. “Users” is interesting, but the engagement metrics and value of users is where real success comes into play. Another core challenge facing small business owners is that of choice. Data Warehouse.

Social Media 185

Social Media B2B North America Media 185

Occam's Razor

JANUARY 20, 2010

End of a minor web analytics lesson on going beyond obvious metrics and never, ever, never forgetting context. So here is a small selection from the 80 questions I could not answer in the wide ranging webinar. The basic techniques you use to do search engine optimization between b2b and b2c do not change all that much.

Analytics 90

Analytics Search SEO Metrics 90

Duct Tape Marketing

JUNE 1, 2023

17:20] How would you suggest that this book applies to small business owners and solopreneurs? [19:25] So yes, I've done a lot of launches in the B2B and consumer space, so thought I'd write a book, John Jantsch (02:36): Okay, so awesome. 19:25] What is the hardest part about launching a product? Like this show?

Product 60

Product Framework Technical Review Cofounder 60

ConversionXL

AUGUST 10, 2021

This article assumes you: Already deeply know your audience and have conducted research to understand what types of posts will resonate with them Have a solid brand messaging strategy in play, so you can emulate relevant, customer-centric content on social Have clearly defined goals tied to measurable metrics (e.g.

Metrics 152

Metrics Audience Curation Algorithm 152

Duct Tape Marketing

DECEMBER 23, 2016

Whether you are a B2B or a B2C organization, one thing you already know is that you need to provide quality customer service in order to be successful. However, I would encourage you, when determining if your company provides good customer service, to consider what should be an obvious metric: how often you generate business from referrals.

Customer 28

Customer Software Review B2C Social Media 28

Duct Tape Marketing

AUGUST 24, 2017

She’s the founder of Strategic Pipeline, a Fortune 1000 sales process improvement consulting group, but it also has a lot to say about small business. And we’re gonna talk about her latest book, “Predictable Prospecting, How to Radically Increase Your B2B Sales Pipelines.” ” Marylou Tyler: Right.

Sales 35

Sales Conversion Revenue Email 35

Duct Tape Marketing

JANUARY 30, 2015

5 Content Metrics Every Marketer Needs to Analyze written by Alex Boyer read more at Small Business Marketing Blog from Duct Tape Marketing. Still, many B2B marketers rely on assumptions to inform their content decisions. 7 Marketing Metrics Worth Obsessing Over Marketers need to measure a lot of things in order.

Metrics 28

Metrics Marketing B2B Analytics 28

Seeing Both Sides

JULY 11, 2013

Across our portfolio and in my own entrepreneurial experience, I have seen three main sales models work successfully in scaling B2B sales: 1) Enterprise; 2) Telephone; and 3) Developer-driven. To that point, a well-run telesales operation will be super metrics-driven. I''ll discuss each one below. 1) Enterprise Sales. Scaling is Hard.

Sales 50

Sales Technical Review Software Review B2B 50

ConversionXL

SEPTEMBER 15, 2020

For their business customers, they created features such as separate “pots” to set aside tax payments. It’s likely a common behavior in the small business banking world. Monzo gives business customers this feature at the click of a button, with a simple automation to add your tax percentage automatically to the pot.

Customer 85

Customer Community Revenue Software Review 85

Duct Tape Marketing

JULY 31, 2014

Why Social Media is a Must for all Companies written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing. If you are a B2B product or service, then start with Twitter. You want to do initial baseline metrics, and then continue to use data to improve how you are engaging and adding followers.

Social Media 36

Social Media Media Social Network Cloud 36

YoungUpstarts

SEPTEMBER 16, 2020

It will also help you to identify any potential issues or new opportunities to help expand your efforts and see even better metrics. . So whether you’re a small business or enterprise, you’ll find something to get you started. . Platforms for All Business Sizes. Platforms for Small Businesses. RD Station.

Marketing 179

Marketing SMS Campaign Channel 179

Up and Running

DECEMBER 28, 2015

Applying for a small business loan can be a time-consuming and stressful process. Many business owners want to know their chances of getting approved (or that they even stand a chance) before investing their time into searching and applying for loans. Time in business should equal 6+ months. So, what are your chances?

Security 72

Security SBA Bankruptcy Finder 72

crowdSPRING Blog

NOVEMBER 9, 2012

These posts and videos are about logo design , web design , startups, entrepreneurship, small business, leadership, social media, marketing, and more! The image above is one of 25 very creative tip jars at businesses around the U.S. Small Business and Startups: End-of-Year Mishegoss, 2012 Version – [link].

Social Media 101

Social Media Small Business Design Media 101

Duct Tape Marketing

NOVEMBER 15, 2023

17:30] How deep into financials and metrics do you get before taking a client on? [19:01] So to me, a fractional CMO offer is somebody that comes in and understands the full scope of business, the full life cycle from marketing to sales into onboarding. I only work with B2B clients as well into service delivery.

Channel 66

Channel Acquisition Framework B2B 66

Women Entrepreneurs Can

JULY 14, 2021

There are people who claim that social media marketing is dead and unsuitable for small businesses. What is true, however, is that some platforms work best for certain business types. The point is that some platforms you need to figure out the best platform for your business first. Vary Your Content Formats.

Social Media 52

Social Media Small Business Media Marketing 52

Duct Tape Marketing

JANUARY 7, 2020

The fact of the matter is that while certain industries, like retail, have already learned how to harness the power of paid search, businesses in any field can benefit from it. Increasingly, Google is where people head to find information about businesses. This is true of prospects who are looking for new solutions to their problems.

Search 71

Search PPC Kansas City B2C 71

Duct Tape Marketing

AUGUST 24, 2017

She’s also the author of Predictable Prospecting: How to Radically Increase Your B2B Sales Pipeline , as well as Predictable Revenue. She and I discuss how selling and prospecting are two different things and why small businesses need to master each of them to succeed. How do you get past sales vanity metrics?

Sales 38

Sales B2B Framework Email 38

crowdSPRING Blog

SEPTEMBER 5, 2014

These posts and videos are about logo design , web design , startups, entrepreneurship, small business, leadership, social media, marketing, and more! Small Business Tips: 5 Great Online Tools (That I’ve never mentioned before) – crowdspring.co/1q6KH6T. Apple is known for the unique style of their ads.

Social Media 92

Social Media Small Business Design Media 92

ConversionXL

FEBRUARY 18, 2019

Social media isn’t a perfect source of market research: It’s not a representative sample and, for small businesses, it’s simply too small of a sample. You’re better off focusing on qualitative methods that will help you develop rich customer personas with a small number of responses. Social listening.

Social Media 129

Social Media Media Marketing Campaign 129

crowdSPRING Blog

FEBRUARY 14, 2014

These posts and videos are about logo design , web design , startups, entrepreneurship, small business, leadership, social media, marketing, and more! Empower Your Small Business: Facebook ads are a waste of money, content marketing science, more - crowdspring.co/NCHjAW. Say no to SaaS vanity metrics - crowdspring.co/NzqJ53.

Social Media 94

Social Media Small Business Design Media 94

Up and Running

MAY 30, 2014

I want to welcome you to the fifth episode of TrackThis, the small business tracking tips from CEOS. He’s done some really cool things with small business SaaS and he knows what he’s doing. It turns out that actually our metrics have been there internally for TSheets. Sabrina: Hi everybody. We love TSheets.

Conversion 85

Conversion Sales B2B Software 85

Up and Running

NOVEMBER 23, 2021

eCommerce Fulfillment involves the delivery aspect of your business. While many small businesses opt to manage this step on their own with the help of courier services, the same is rarely the case for the bigger players of the market. What Is eCommerce fulfillment?

eCommerce 110

eCommerce Customer Retention Reputation 110

Duct Tape Marketing

DECEMBER 5, 2013

3 Simple Tips to Increase Your Following on Pinterest written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing Thursday is guest post day here at Duct Tape Marketing and today’s guest is Brian Jensen – Enjoy! Small Business Marketing Social Marketing Social Media Brian Jensen'

Social Media 76

Social Media Social Network Channel HTML 76

Duct Tape Marketing

OCTOBER 30, 2012

Advertisers have been reporting good results in terms of targeted conversions, but also in terms of social metrics such as increased followers and influencer scores. 6) LinkedIn Advertising – LinkedIn advertising isn’t for everyone as it’s predominantly a B2B platform and if used too broadly gets very expensive.

Advertising 67

Advertising PPC Social Media B2B 67

ConversionXL

APRIL 7, 2021

If you’re selling B2B, you know it’s a wide and competitive market. As a company selling to other businesses, you can be selling a relatively straightforward piece of technology “off the shelf” to small businesses to the end-user who is also paying for it. Who does ABM make sense for? Account List and Data Enrichment.

IP 98

IP Marketing Technical Review Software Review 98

Up and Running

SEPTEMBER 19, 2016

However, having grown up in a family of small business owners, the pull of entrepreneurship strengthened as I grew older. Leveraging our financial skill sets, my partner and I started Harper Partners, a tech-enabled factoring company that helps innovative B2B businesses and startups fund their working capital.

Private Equity 60

Private Equity Acquisition B2B Partner 60

ConversionXL

JUNE 2, 2022

Individuals don’t make B2B buying decisions; groups do. Targeting a Fortune 500 is very different from going after a small business. A small business may only have one decision-maker, but a large organization could have dozens. ABM doesn’t stop at lead generation or new opportunities.

Customer 98

Customer Marketing Channel Acquisition 98