ConversionXL

NOVEMBER 23, 2022

You can’t beat category kings, and the only exception for this is through tech disruption. B2B buyers aren’t all-rational, and they will often follow and recommend tools they’ve heard of even if they’ve never used them. There’s no in between: it can bridge the gap between tech and people or close it. Daniel Layfield.

B2B 94

B2B Marketing Curation PPC 94

Duct Tape Marketing

JUNE 23, 2022

Jenny has been creating, executing, and reviewing strategies for online communities for more than 10 years. She’s worked with more than 100 brands on various aspects of their community strategy and implementations, including launch, migration, programming, and planning. Click on over and give us a review on iTunes, please!

Community 92

Community B2B B2C Technical Review 92

Duct Tape Marketing

JUNE 12, 2024

written by Tosin Jerugba read more at Duct Tape Marketing The Duct Tape Marketing Podcast with John Jantsch In this episode of the Duct Tape Marketing Podcast, I interviewed Jonathan Gandolf, the founder and CEO of The Juice, a B2B content platform aimed at solving marketers’ biggest pain points in distribution, reach, and audience engagement.

Marketing 76

Marketing B2B Distribution Audience 76

Duct Tape Marketing

JUNE 6, 2024

Navy veteran who launched UpMyInfluence.com to help agencies, consultants, coaches, and other high-ticket B2B service providers skyrocket their sales. million readers, and regularly appears on more than 75 TV stations across the country. [19:46] How do you think podcasting and B2B sales will look in the next 5 years? [23:02]

Lead Generation 68

Lead Generation Networking PR B2B 68

YoungUpstarts

OCTOBER 10, 2012

Often companies think their Rock Star customers are the biggest spenders, or the most loyal customers, or perhaps the marquee names or brands. He describes a hypothetical Rock Star named “Catie” who is a composite of the sorts of customer advocates used by Salesforce.com, SAS Canada, and others. Not necessarily.

Customer 154

Customer Fractional CTO Canada Technical Review 154

ConversionXL

JUNE 2, 2022

Here’s an example: When T-Mobile rolled out its unlimited data plan, contextual intelligence platform GumGum wanted them to see how useful its computer vision technology could be and highlight how the two companies could collaborate. Marketing efforts revolve around engaging and closing the entire buying committee within those accounts.

Lead Generation 94

Lead Generation Marketing Sales Cycle Campaign 94

Duct Tape Marketing

JUNE 7, 2023

Click on over and give us a review on iTunes, please! This programming is guaranteed to inspire and recharge. So I was part of the team that made the prediction that the Chief Marketing Officer would spend more on technology than the chief information officer. The other tied for number one was outdated technology.

Employee 76

Employee Technical Review Advisory Board Sales 76

Duct Tape Marketing

NOVEMBER 2, 2023

Click on over and give us a review on iTunes, please! I started the agency partner program that you passed on and built that up. That partner program is a lot of agencies who you work with still today. And here's the new program. So really risky startups that I joined, but obviously it turned out quite well. (03:05):

Metrics 75

Metrics Analytics Forecast Software Review 75

ConversionXL

FEBRUARY 3, 2022

The goal of growth hacking as marketing is rapid growth, using strategies and tactics that leverage (and even exploit) technology, platforms, and behavior to reach an end goal. Airbnb and Dropbox are textbook examples of how growth hacking can transform a business from a niche offering into a household name and market leader.

Retention 113

Retention Marketing Acquisition Channel 113

Austin Startup

NOVEMBER 29, 2017

My visit took place courtesy of the Young Transatlantic Innovative Leaders Initiative (YTILI), a State Department program implemented by the German Marshall Fund of the United States. Namely, windfall revenue from oil means that the Texas taxman does not collect personal or corporate income taxes (on the state level).

Early Stage 48

Early Stage Austin Silicon Valley Texas 48

Up and Running

OCTOBER 7, 2014

For more information on greening your spaces, check out Energy Star, a program run by the U.S. It’s always tempting to buy name brand, but it’s almost never worth the money. Chris Hoyt of L angua Travel has used this method to great effect with his business, using trade for B2B compensation. Cut down on meetings.

South Africa 157

South Africa Software Review Green Technical Review 157

Duct Tape Marketing

MAY 2, 2024

Click on over and give us a review on iTunes, please! What John (00:16): You just heard was a testimonial from a recent graduate of the Duct Tape Marketing certification intensive program for fractional CMOs marketing agencies and consultants just like them. And that looks different for a B2C journey versus a B2B journey.

SEO 71

SEO Search Generative AI Engineer 71

ConversionXL

NOVEMBER 8, 2018

Are there use cases for voice search in B2B? They range from straightforward technical optimizations to complex, long-term efforts to differentiate through a superior consumer experience. Instead, a good chunk of all searches are becoming voice searches on mobile phones and—important for B2B—desktops.”. stars, 9 reviews).

B2B 100

B2B eCommerce Search Non-Compete 100

Duct Tape Marketing

DECEMBER 7, 2022

” Melanie is also the Co-Founder of The Convoy and GroupUps, B2B marketplaces that help small businesses save money so they can invest more in themselves and their communities. Click on over and give us a review on iTunes, please! That's true in like the B2B space. Key Takeaway: You say your company is amazing.

Marketing 80

Marketing Audience B2B Framework 80

Duct Tape Marketing

DECEMBER 15, 2022

Click on over and give us a review on iTunes, please! Whereas you always look at the reviews on Amazon, you always put it to Slack and find out what your community does. I think B2B companies in particular have probably been slower to come to this idea. And B2B companies that were naturally slower to come to say social media.

Community 82

Community Framework Advisory Board Viral 82

ConversionXL

SEPTEMBER 15, 2020

They applied a community-powered business model to the mobile sector, similar to that of Wikipedia, hence the name “giffgaff,” which means “mutual giving.”. Pownum, a customer review website, tweeted about giffgaff’s score of “2 out of 10.” giffgaff’s Super Recruiter program lets customers earn cash for referrals.

Customer 85

Customer Community Revenue Software Review 85

Duct Tape Marketing

JUNE 1, 2023

Click on over and give us a review on iTunes, please! This programming is guaranteed to inspire and recharge. So yeah, I've launched a lot of advertising technology products in my day and recently I joined the Adobe Lightroom product marketing team leading that up. It's a technology that you're reading about.

Product 60

Product Framework Technical Review Cofounder 60

Duct Tape Marketing

MARCH 30, 2022

As technology and algorithms are constantly changing, the world of SEO as we know it continuously evolves along with it. 4:56] Could you talk about something you’ve written about — the end of technical SEO? [5:43] Would you say that we just need to remember those principles and apply them to today’s technology? [18:04]

Technical Review 88

Technical Review SEO Metadata Algorithm 88

Duct Tape Marketing

NOVEMBER 23, 2016

The goal of a lead scoring program is to provide a data-driven framework to evaluate leads through the lens of your business – after all, what good is done by having sales call a lead who can’t afford your product or who works in an industry you don’t serve? Getting Started: The Next Steps To Implement A Lead Scoring Program.

Lead Generation 28

Lead Generation Baltimore Programming Framework 28

Duct Tape Marketing

AUGUST 17, 2022

As technology and algorithms are constantly changing, the world of SEO as we know it continuously evolves along with it. 4:56] Could you talk about something you’ve written about — the end of technical SEO? [5:43] Would you say that we just need to remember those principles and apply them to today’s technology? [18:04]

SEO 89

SEO Technical Review Metadata Social Media 89

Duct Tape Marketing

APRIL 14, 2022

Click on over and give us a review on iTunes, please! So yeah, I, there there's some confusion around these terms, partner, marketing partnership, marketing affiliate market, and you have influencer and B2B. So you know that you can't come into a partner program and just outspend someone in a day. RobertGlazer.com/outcomes.

Marketing 89

Marketing Affiliate Software Review Channel 89

Up and Running

JULY 7, 2021

Create a brand name. The first thing you should choose is your brand name. It could be relevant to the eCommerce business itself like the way Woocommerce and Shopify iterated on online shopping terms for their brand names. Whichever name you choose, just make sure to follow the SSS rule. Keep your brand name short.

eCommerce 149

eCommerce Social Media Naming Technical Review 149

ConversionXL

FEBRUARY 3, 2017

Now, I’d argue that perhaps “altruistic” is not the correct word for modern referral marketing as many programs are incentivized with gift cards, additional features, swag, etc. You might then decide to start an affiliate marketing program to help you reach new audiences. How Does It Work, Exactly?

Affiliate 48

Affiliate Programming Marketing PPC 48

ConversionXL

MARCH 28, 2014

If you’re a B2B software company you’ll be happy to know a Forbes study titled “Video in the C-Suite” revealed that 59% of C-Suite executives would prefer to watch video over reading text if both are presented on a page. It’s not the technology. Why Should We Use An Explainer Video? image source. .”

Video 122

Video Software Review Cofounder Metrics 122

Cracking the Code

JANUARY 28, 2008

Eloqua is bringing this revolution to the B2B marketers by providing on-demand applications and best-practice expertise for B2B marketers to execute, automate and measure effective marketing programs that drive revenue. In search of Europe's next tech stars. Churchill Club 2008 Top 10 Tech Trends. at 8:41 PM.

Software Review 48

Software Review Technical Review Los Angeles Europe 48

ConversionXL

JUNE 2, 2022

Individuals don’t make B2B buying decisions; groups do. That’s how account-based marketing got its name. Each salesperson elevated their top 10 accounts to receive highly customized one-to-one account-based marketing programs. To maximize impact and ensure correct prioritization, the team reviewed the top 10 accounts quarterly.

Customer 98

Customer Marketing Channel Acquisition 98

Duct Tape Marketing

DECEMBER 30, 2022

Key Takeaway: Marketing has changed for all types of businesses in the last few years thanks to new platforms, channels, and technology. 12:27] How do we get those reviews from customers that seem to be happy? [15:16] Click on over and give us a review on iTunes, please! More About Laura Nelson: Signpost.com. Like this show?

Software Review 89

Software Review Marketing Technical Review Michigan 89

Duct Tape Marketing

MAY 15, 2017

We’re going to talk about chat bots, you’ve certainly interacted with one I would suggest, maybe you didn’t know you did but we’re going to talk about it because I think it’s going to be something we are going to see, it’s going to become a part of our lives, certainly in marketing and technology.

Marketing 35

Marketing Artificial Inteligence Analytics Lead Generation 35

Duct Tape Marketing

APRIL 21, 2022

Key Takeaway: Marketing has changed for all types of business in the last few years thanks to new platforms, channels, and technology. 12:27] How do we get those reviews from customers that seem to be happy? [15:16] Click on over and give us a review on iTunes, please! We are a B2B or business to business company.

Small Business 90

Small Business Software Review Marketing Technical Review 90

Duct Tape Marketing

JULY 14, 2022

Her previous startup, a real estate tech company, was acquired in 2019. 17:06] What’s been the hardest part from a tech perspective? [18:37] Click on over and give us a review on iTunes, please! My first two was in real estate tech. Melissa is the CEO and Co-founder of Webinar. eWebinar.com. Like this show?

Technical Review 84

Technical Review Demand Cofounder Video 84

ConversionXL

MARCH 20, 2019

Whether you need certain tools depends on the scale of your program or your target accounts. As Steve Watt details in his course on account-based marketing , a pilot program is an essential starting point for account-based marketing. So which ABM tools do you need to execute a pilot program successfully?

Software Review 117

Software Review Software Marketing IP 117

ConversionXL

NOVEMBER 11, 2015

Vlad Malik from www.goodui.org gave a review of A/B Tasty: Vlad Malik : “The things I like about ABTasty I like a lot. Here’s a review from Andrew Anderson from Malwarebytes : Andrew Anderson: “ Pros – Offers the best in-product segmentation available. Here’s a review from Johann Van Tonder of AWA Digital : Johann Van Tonder.

Software Review 48

Software Review Technical Review Development Team Review Conversion 48

Duct Tape Marketing

NOVEMBER 15, 2023

More About Ryan Stewart: Work with Ryan at Ryan Stewart Consulting – [link] Explore Ryan’s training program, The Blueprint Training – [link] Connect with Ryan on Youtube – [link] Get Your Free AI Prompts To Build A Marketing Strategy: Download now Like this show? Click on over and give us a review on iTunes, please!

Channel 66

Channel Acquisition Framework B2B 66

searchengineland.com

MAY 30, 2012

B2B Search Marketing. More technical. What I’m really looking for is some holistic, out of the box thinking that is driven by a business orientation and technical experience. These are two named algo updates from 2009/2010 and familiarity with them indicates some duration of hands-on search. PRO Guides. All Columns.

SEO 54

SEO SEM Social Media Search 54

Duct Tape Marketing

AUGUST 24, 2017

And we’re gonna talk about her latest book, “Predictable Prospecting, How to Radically Increase Your B2B Sales Pipelines.” So I may leverage technology to wake up that chill and get them out of their dormant stage so that they can bubble up to the top. You name it, I’ve done it, it’s out there.

Sales 35

Sales Conversion Revenue Email 35

Duct Tape Marketing

APRIL 17, 2024

Prior to starting MarketMuse in 2015, Jeff was a marketing consultant in Atlanta and led the Traffic, Search and Engagement team for seven years at TechTarget, a leader in B2B technology publishing and lead generation. Click on over and give us a review on iTunes, please! It's the best investment I ever made.

Artificial Inteligence 74

Artificial Inteligence ChatGPT Differentiation Technical Review 74

Duct Tape Marketing

MAY 1, 2024

Click on over and give us a review on iTunes, please! Connect with John Jantsch on LinkedIn This episode of The Duct Tape Marketing Podcast is brought to you by Porkbun Go to [link] ng24 to get a.BIO domain name for your link in bio page for less than $3 at Porkbun today. It's the best investment I ever made.

Channel 67

Channel Audience B2B Social Media 67