Steve Blank

MAY 29, 2011

Your name has come up a lot in that regard. more likely to successfully scale with sales driven startups than with product centric startups. B2C vs. B2B is not a meaningful segmentation of Internet startups anymore because the Internet has changed the rules of business. It was signed Max Marmer. “How old are you?

Technical Cofounder 335

Technical Cofounder Early Stage Startup Silicon Valley 335

YoungUpstarts

NOVEMBER 2, 2017

You know that shoppers don’t enjoy filling out the name, address, and payment boxes ad nauseum. We found several patterns that could help improve your e-commerce strategy and boost sales. First name, last name, street address, city, state, and zip code take you to six fields. Fewer Fields = Higher Submission Rate.

Sales 127

Sales San Francisco Software Review B2C 127

Duct Tape Marketing

FEBRUARY 2, 2022

How To Create A Brand Name For Your Company written by John Jantsch read more at Duct Tape Marketing. He also has a new book: Brand Naming: The Complete Guide to Creating a Name for Your Company, Product, or Service. 5:20] Are there attributes from a general perspective that your brand name should have? [6:55]

Naming 90

Naming Kansas City Kansas Technical Review 90

YoungUpstarts

JULY 7, 2020

Checking your possible competitors will help you strategize your target markets and services you can offer to make a name for your business and stand out. Having more options in which you can showcase your products greatly helps in developing your brand name. The location constraints also cover the competition you have in the area.

Reputation 237

Reputation B2B Technical Review Social Media 237

ConversionXL

OCTOBER 21, 2012

Regardless of whether your business is in the B2B or B2C space, your email marketing effectiveness can be optimized. Sender name. Sender Name: Another important aspect to test in your email campaigns is the sender name. For example, it is a good idea to test the call-to-action, offer and layout of the email.

Campaign 111

Campaign Email Clickthrough Sales 111

Duct Tape Marketing

MARCH 17, 2023

How To Scale Your B2B Marketing Strategy written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Louis Gudema In this episode of the Duct Tape Marketing Podcast , I interview Louis Gudema. Louis is a fractional CMO for B2B companies, and mentors startups at MIT. And I, that's really my expertise.

B2B 97

B2B Marketing B2C ChatGPT 97

Duct Tape Marketing

OCTOBER 11, 2023

Shattering The Mold: Unleashing the Creator Economy in B2B Marketing written by John Jantsch read more at Duct Tape Marketing The Duct Tape Marketing Podcast with Christie Horsman In this episode of the Duct Tape Marketing Podcast , I interviewed Christie Horsman, who brings a decade of expertise in both B2B and B2C marketing within the SaaS arena.

B2B 92

B2B Marketing B2C Community 92

Both Sides of the Table

NOVEMBER 14, 2010

We jockey to make sure the press release has our names on it. This is the time it takes for a bankruptcy or asset sale to occur. Instead investors are looking for the next flash sale, private sale, game dynamic, social games that rely on mobile platforms with geo-fenced, location aware offers. Or a quick flip.

Florida 299

Florida Technical Review San Antonio Los Angeles 299

Duct Tape Marketing

NOVEMBER 7, 2024

In the early days, and this was really early back in 1989 when I first started playing in this area, before the internet, it was really just focused on marketing, using customer data to target to do a bit more matching of a name. It's actually your value proposition, not just simply the way you try to push sales.

Customer 77

Customer Generative AI ChatGPT Cloud 77

ConversionXL

MARCH 6, 2019

LinkedIn ads offer the benefits of video content and the granular targeting of a B2B-centric platform. The growth of B2B video marketing. But LinkedIn owns the lucrative B2B audience. As AJ Wilcox notes in his course on LinkedIn ads , 72% of the Fortune 1000 are B2B companies. digital ad spend went to video.

Video 129

Video B2B Technical Review Campaign 129

YoungUpstarts

OCTOBER 10, 2012

Often companies think their Rock Star customers are the biggest spenders, or the most loyal customers, or perhaps the marquee names or brands. He describes a hypothetical Rock Star named “Catie” who is a composite of the sorts of customer advocates used by Salesforce.com, SAS Canada, and others. Not necessarily.

Customer 154

Customer Fractional CTO Canada Technical Review 154

ConversionXL

JUNE 16, 2019

This post applies Jakob Nielson’s 10 Usability Heuristics to B2B websites that focus on lead generation (as well as “high consideration” B2C sites that lack any transactional functionality). B2B websites often have to explain a lot to get buyers to convert. That’s an important distinction. Jakob Nielsen.

B2B 73

B2B Design Matching Search 73

ConversionXL

MARCH 20, 2019

Deliver tailored marketing and sales messaging to those people. Pilot programs refine the process—and your target list—while (hopefully) demonstrating enough ROI to earn buy-in from marketing, sales, and executives. The analytics portal syncs with independent CRMs to wed engagement and sales data. Sales enablement.

Software Review 117

Software Review Software Marketing IP 117

YoungUpstarts

DECEMBER 1, 2017

If you’re like many business owners or sales leaders, you may be sweating. Sales tend to slow down in the summer for many businesses and the impact lasts well into the last quarter, and with the holidays fast approaching, that doesn’t leave much time to make an impact. In sales and marketing, words matter.

Revenue 127

Revenue San Diego Technical Review Dividend 127

YoungUpstarts

JUNE 11, 2017

LinkedIn is another social tool for businesses yet offers a B2B angle for networking and reaching out. If your customer can take away something from their experience with your brand, they are more likely to remember your name. So getting this right can help you convert this interest into sales. Create demonstration tools.

Database 164

Database Software Review Dividend Social Media 164

Startup Lessons Learned

MAY 9, 2012

What are the value propositions, benefits and the messaging (bait), the pricing structure and channels (tackle), and length of sales cycle (how likely a fish will snap your line)? Or will you need to staff and finance a whaling ship to be out at sea for months at a time to catch two or three whales (enterprise sales model)?

Entrepreneur 167

Entrepreneur Lean Southern California San Diego 167

YoungUpstarts

NOVEMBER 21, 2017

With 15 years of experience in sales and marketing, Leavitt creates targeted and effective marketing strategies for companies of all sizes in the B2B tech space, especially the telecom, IT, and cloud industries.

San Diego 170

San Diego Product Technical Review B2B 170

ConversionXL

NOVEMBER 5, 2020

Using my existing skills and resources (including an old domain name), I tested a productized digital PR offer. I put together a one-page website, a list of 100 people to reach out to, and a cold email script that would make seasoned sales professionals cringe. Most B2B buyers know this. Image source ).

PR 120

PR B2B Lean Audience 120

YoungUpstarts

NOVEMBER 29, 2017

Think of your first B2B web site as one step beyond your elevator pitch. Secure a domain name that makes it easy for people to find your company. Advisors agree your startup is on the right track. Now is the time to get your web site up. Here are five tips to help build a first web site that will help your business grow.

Elevator Pitch 100

Elevator Pitch Web Portfolio B2B 100

YoungUpstarts

JULY 1, 2015

Pioneered by co-founders of HubSpot Brian Halligan and Dharmesh Shah, inbound marketing is a leading Business-to-Business (B2B) digital marketing strategy. Examples of such content (primarily B2B focused) include: Blog articles – the mainstay of content and inbound marketers. b) Social Media Marketing. c) Tracking.

Software Review 100

Software Review Marketing Social Media B2B 100

YoungUpstarts

SEPTEMBER 30, 2018

How can they make certain there are no counterfeit products being sold in their names? With these insights, brands can understand the marketplace better, improve their strategy and increase their sales. For example, if your products are listed on Amazon you will gain greater exposure and your sales numbers are likely to skyrocket.

eCommerce 127

eCommerce Channel Artificial Inteligence Technical Review 127

Transformify

JANUARY 24, 2021

B2B Experience. The names, addresses, registered addresses, VAT , GST, etc numbers ( if applicable) of the suppliers. Message sales@transformify.org. Mobile wallet (SamsungPay, ApplePay, etc. via Rapyd). All service providers self-bill Transformify. Our business clients receive invoices from Transformify only.

B2B 76

B2B Software Review Database Software 76

ConversionXL

OCTOBER 25, 2018

Inbound marketing increased the burden on marketing to resolve middle- and bottom-of-funnel concerns previously handled by sales departments. Leads in a demand generation strategy, we’re told, should actually generate sales. What is a lead if it doesn’t have a chance at becoming a sale?). But sales hates the “leads.”

Demand 132

Demand Vertical Campaign Channel 132

Mike Michalowicz

FEBRUARY 11, 2013

Every time you post with your business ID, your business name (and web page link) you’re putting yourself out there in front of potential customers. Get a Twitter account in your business name. Your store name will be displayed on the products for the duration of the event and the donation is tax deductible.

Small Business 167

Small Business Marketing PR Social Media 167

ConversionXL

JUNE 16, 2022

It’s called cross-selling; a tactic that drives 35% of sales for Amazon and helps leading SaaS companies reduce churn. Cross-selling is recommending additional, complementary products or services to increase the sale value or boost CLTV. From this small addition to each page, Amazon generates over a third of sales on its platform.

B2B 129

B2B Email Sales Acquisition 129

YoungUpstarts

APRIL 26, 2017

In the world of e-commerce, online sales are the bread and butter for firms of any size. We spoke to Gogoprint about customer acquisition processes, and in particular the importance of sales teams for B2B-oriented e-commerce. In many cases, the backbone of B2B e-commerce start-ups is a strong sales team.

B2B 179

B2B Sales Thailand Malaysia 179

crowdSPRING Blog

JANUARY 28, 2019

Derek shares unique marketing and sales insights in a brash, unapologetic, and entertaining voice. “Noobpreneur” is Widjaya’s name for “newbie entrepreneurs” – a special subset of entrepreneurs who are always in a growth mindset. Image courtesy of Eventual Millionaire.

Small Business 106

Small Business Marketing Social Media SEO 106

Small Business Force

NOVEMBER 9, 2013

But in my most successful year, I didn't make one sale until May of that year, yet won a half dozen district and regional awards and was recognized as one of the top sales people in the entire division of more than 20,000 sales people. Not by great sales techniques, killer presentations or website pyrotechnics that dazzle.

Sales 46

Sales Social Media B2B Web Development 46

ReadWriteStart

JANUARY 20, 2020

The reality is, most 20-somethings that start businesses lack the operational, managerial, sales and financial expertise to scale anything. If you do, tread lightly and—like any good investor—make the targeting of startups less than 10% of your overall marketing and sales portfolio. Without demand, startups falter and ultimately fail.

Sweat Equity 107

Sweat Equity Non-Compete Startup Azure 107

ConversionXL

MARCH 5, 2019

A sales pitch on Twitter or Facebook has the potential to be seen by thousands of people, but anyone who isn’t checking their timeline right then will likely miss it. But isn’t cold email just another name for spam? Plenty of companies will sell you a list of names and email addresses. Cold emails are persistent. Build a list.

Email 130

Email Campaign Reputation San Diego 130

ConversionXL

APRIL 7, 2021

Here’s the irony though— even though potential customers may be in the market for a solution like yours, you still need to deploy the traditional sales/marketing strategies to convince them to make a purchase. When sales made a list of logos they wanted to sell, or the list of ‘dream customers’ to close.

IP 98

IP Marketing Technical Review Software Review 98

Duct Tape Marketing

JUNE 6, 2024

Navy veteran who launched UpMyInfluence.com to help agencies, consultants, coaches, and other high-ticket B2B service providers skyrocket their sales. He also started SavingsAngel.com which has grossed more than $6 million in sales with zero paid ads. Skyrocket their sales. They didn't know me from anything.

Lead Generation 91

Lead Generation Networking PR B2B 91

ConversionXL

NOVEMBER 9, 2021

Memberstack’s B2B audience are familiar with YCombinator. Memberstack reinforces credibility with a second use of the YCombinator logo, as well as a call-out to Product Hunt, another household name for the brand’s core audience. A second video answers another important sales objection: “How does this whole thing work?”.

Audience 156

Audience Video Software Review Conversion 156

ConversionXL

MAY 24, 2012

customer testimonials (full name + photo or video), neutral expert opinions, third-party reviews, verified (scientific) studies. MailChimp gets it: Complicated language confuses and frustrates people, and neither one helps your sales. This is why you need to use. to back up any claim you make.

Software Review 119

Software Review Non-Compete Technical Review Campaign 119

ConversionXL

OCTOBER 30, 2021

The marketing and sales funnel is a time-tested framework for mapping the customer journey. For example, a person finds your business, visits your website, completes a form, chats to the sales team, and then becomes a customer. They take it a step further by using real images, names, and links to build credibility. Image source.

Customer 140

Customer Marketing Social Media CPA 140

Duct Tape Marketing

APRIL 14, 2022

Look, if you work in sales, wanna learn how to sell, and frankly who doesn't check out the sales podcast, where host will Barron helps sales professionals learn how to buyers and win big business ineffective and ethical ways. You get me the sale. And that's probably how things were 20 years ago. Bob Glazer (03:48): Yeah.

Marketing 99

Marketing Affiliate Channel Seattle 99

ConversionXL

SEPTEMBER 16, 2020

How do you know which word or phrase might tank a sale? Copy testing, in other words, won’t help you differentiate —it will help you know if you’re conveying that differentiation effectively, in a brand spot or on a long-form sales page. A/B testing can tell you which version of copy generated more leads or sales.

Campaign 116

Campaign B2B Software Review Differentiation 116