Duct Tape Marketing

JUNE 13, 2024

The Power of Verified Reviews: Why Agencies Thrive with Clutch written by John Jantsch read more at Duct Tape Marketing The Duct Tape Marketing Podcast with John Jantsch In this episode of the Duct Tape Marketing Podcast, I interviewed Katie Hollar, the marketing lead at Clutch , a leading global marketplace for business service providers.

Technical Review 90

Technical Review Software Review B2B Demand 90

ConversionXL

AUGUST 21, 2019

Most B2B leads don’t become customers. Additionally, most B2B marketers aren’t nurturing lead-magnet downloaders properly. I downloaded 25+ B2B lead magnets and discovered an array of shortcomings: Sending one or no follow-up emails, even when I opted-in to learn more. But Salesforce revealed that less than 0.5% Or at all.

B2B 131

B2B Technical Review Email Sales 131

ConversionXL

MARCH 6, 2019

LinkedIn ads offer the benefits of video content and the granular targeting of a B2B-centric platform. But there are technical and strategic keys to smart deployment. The growth of B2B video marketing. But LinkedIn owns the lucrative B2B audience. LinkedIn video ads: tech specs, targeting, metrics, and cost.

Video 129

Video B2B Technical Review Campaign 129

David Teten

DECEMBER 3, 2019

When I met my now-wife, I realized that any technology that can find me a spouse is a killer app. I’d argue that the same type of technologies that have revolutionized dating can revolutionize our industry. . I walk through below how progressive investors are using technology and analytics throughout all of their operations.

Technical Review 78

Technical Review Software Review Analytics Private Equity 78

YoungUpstarts

JULY 7, 2020

Checking your possible competitors will help you strategize your target markets and services you can offer to make a name for your business and stand out. Having a good record of services and product reviews will help you build your network which can attract more customers and landing some big contracts.

Reputation 237

Reputation B2B Technical Review Social Media 237

Duct Tape Marketing

FEBRUARY 2, 2022

How To Create A Brand Name For Your Company written by John Jantsch read more at Duct Tape Marketing. He also has a new book: Brand Naming: The Complete Guide to Creating a Name for Your Company, Product, or Service. 5:20] Are there attributes from a general perspective that your brand name should have? [6:55]

Naming 90

Naming Kansas City Kansas Technical Review 90

Mucker Lab

AUGUST 27, 2014

At the time, LA and Santa Clara were both the epicenter of the technology industry due to the significant overlap between the aerospace/military industry (Los Angeles) and the computing business (Silicon Valley). Given our backgrounds, we often get asked about what makes the tech scene in Los Angeles different from that in the Valley.

Los Angeles 138

Los Angeles Southern California Silicon Valley Technical Review 138

YoungUpstarts

JULY 25, 2016

by Amy Anderson, principal owner at Anderson Technologies. Clutch , a B2B research firm, recently surveyed 304 SMBs who use cloud-based, online backup solutions to determine how businesses use the technology and what they think about it. A big name does not automatically equate to big results for your business.

Cloud 100

Cloud St. Louis Software Review Technical Review 100

YoungUpstarts

MARCH 14, 2017

This gargantuan figure does not even include Asians, the LGBT community or Native Americans, to name a few. In fact, the Harvard Business Review surveyed 1,800 professionals nationwide and found that a sales team with a member who shares a client’s ethnicity is 152% likelier than another team member to understand that client.

Revenue 124

Revenue Sales Cofounder Technical Cofounder 124

YoungUpstarts

DECEMBER 1, 2017

Chances are, quite a few simply went cold due to indecision. Did it get declined due to timeline, costs associated, lack of testimonials. Many times, proposals also get overlooked due to simply sending an estimate rather than taking the time to tailor it to the business on hand. Create an upsell strategy for current customers.

Revenue 127

Revenue San Diego Technical Review Dividend 127

Startup Lessons Learned

MAY 9, 2012

It's been just about two years since Brant Cooper and Patrick Vlaskovits released their self-published book The Entrepreneur's Guide to Customer Development (you can see my original review here ). Their goal is to share stories of Lean Startup applied in many industries and domains outside of tech startups. You can order it on Amazon.

Entrepreneur 167

Entrepreneur Lean Southern California San Diego 167

Hearpreneur

JULY 13, 2022

No one wants their hard work to go down in the name of a shoddy investment. Technology has proved to have a great driver of the rise of ‘future industries’ and those that were previously seen to be tech-proof. It's facing a new wave of technology that will enhance the productivity of translators. 10- The gaming industry.

Artificial Inteligence 125

Artificial Inteligence Technical Review Entrepreneur Software Review 125

YoungUpstarts

NOVEMBER 21, 2017

Try to plan a 30-minute session in the morning and another in the afternoon or evening to review emails, respond to requests from staff, and update to-do lists and your calendar. While you may be scheduled back-to-back while traveling, having a little bit of time blocked off each day to check in will help reduce that overwhelming feeling.

San Diego 170

San Diego Product Technical Review B2B 170

The Startup Magazine

AUGUST 3, 2021

Manufacturers have a wide range of expenses that include purchasing raw materials and equipment, paying contractors and employees, renting warehouses- to name a few. When B2B business partners with a factoring company or a factor, the company can sell its outstanding invoices in exchange for advance cash.

Finance 179

Finance B2B Partner Technical Review 179

Austin Startup

MARCH 31, 2020

While the concept of search engine optimization (SEO) may seem complex and daunting for many B2B startups and medium-sized organizations, there are several key SEO tactics that organizations can take right now to improve their search rankings. Continue reading to learn some actionable SEO tactics for B2B startups.

B2B 62

B2B SEO HTML Startup 62

Up and Running

JULY 7, 2021

Create a brand name. The first thing you should choose is your brand name. It could be relevant to the eCommerce business itself like the way Woocommerce and Shopify iterated on online shopping terms for their brand names. Whichever name you choose, just make sure to follow the SSS rule. Keep your brand name short.

eCommerce 149

eCommerce Social Media Naming Technical Review 149

David Teten

SEPTEMBER 6, 2018

Another critical design consideration is your tech stack. It seamlessly creates a deal folder (company name) in our Google Drive. On Copper (our deal board), a due date of two business days is automatically set for us to review the opportunity. 6) Due diligence. 5) Manage deal flow.

Technical Review 60

Technical Review Private Equity Management Cap Table 60

David Teten

SEPTEMBER 6, 2018

Another critical design consideration is your tech stack. It seamlessly creates a deal folder (company name) in our Google Drive. On Copper (our deal board), a due date of two business days is automatically set for us to review the opportunity. 6) Due diligence. 5) Manage deal flow.

Technical Review 60

Technical Review Private Equity Management Cap Table 60

ConversionXL

MARCH 20, 2019

User reviews on G2 Crowd reinforce that perception: DemandBase is on the pricier side, it also doesn’t do a very good job with targeting smaller businesses (really only good for mid-to-large size businesses). Given the number of people involved in B2B decisions, account-wide coverage has value in addition to one-to-one targeting.

Software Review 117

Software Review Software Marketing IP 117

Up and Running

OCTOBER 7, 2014

It’s always tempting to buy name brand, but it’s almost never worth the money. Chris Hoyt of L angua Travel has used this method to great effect with his business, using trade for B2B compensation. Review your operating expenses. Invest in new technology. Use Own-brand or Generic brand goods.

South Africa 157

South Africa Software Review Green Technical Review 157

YoungUpstarts

SEPTEMBER 30, 2018

How can they make certain there are no counterfeit products being sold in their names? Engaging in effective practices that leverage modern technologies to monitor and control the eCommerce Channel through brand analytics. How can they determine whether their products are being sold at the right price across all channels? The solution?

eCommerce 127

eCommerce Channel Artificial Inteligence Technical Review 127

ConversionXL

NOVEMBER 5, 2020

Using my existing skills and resources (including an old domain name), I tested a productized digital PR offer. Today, Grizzle is a full-service content marketing and SEO agency that provides B2B and SaaS companies end-to-end services. Most B2B buyers know this. And so, the concept for a digital PR service was born.

PR 120

PR B2B Lean Audience 120

ConversionXL

MARCH 4, 2016

We often talk about online conversion optimization without mentioning that many businesses, especially B2B, rely on offline sales to produce revenue. Technology is changing the way sales is conducted. And as I mentioned, technology is making sales generally more sophisticated. The two aren’t disconnected, though. Cost per lead.

B2B 48

B2B Sales Technical Review Software Review 48

Duct Tape Marketing

JUNE 23, 2022

Jenny has been creating, executing, and reviewing strategies for online communities for more than 10 years. 2:50] Do the people who join a community intend on engaging with many members or is it really because of the way the technology works? [3:59] 3:59] Who needs to be thinking about community — B2B brands or B2C brands? [5:58]

Community 100

Community B2B B2C Technical Review 100

crowdSPRING Blog

FEBRUARY 14, 2014

Interesting behind-the-scenes post (some tech info) about how the Secret app is designed to work – crowdspring.co/1fUt41V. Brands can’t rely on logos/name alone - crowdspring.co/1crfrF1. Court Rules Yelp Reviewer Guilty of Defamation: Review At Your Own Risk? - crowdspring.co/NeImqH. ClickZ - crowdspring.co/NeI4Qt.

Social Media 94

Social Media Small Business Design Media 94

Duct Tape Marketing

NOVEMBER 17, 2011

Things like addresses, city names, suburb names, neighborhood names, zip codes, area codes, maps and directions are all markers that say your business is local. Sprinkle this kind of data liberally throughout your site and make sure you use city names in high priority text such as internal links and headlines.

Search 77

Search Software Review Technical Review Engineer 77

ConversionXL

NOVEMBER 23, 2022

You can’t beat category kings, and the only exception for this is through tech disruption. B2B buyers aren’t all-rational, and they will often follow and recommend tools they’ve heard of even if they’ve never used them. There’s no in between: it can bridge the gap between tech and people or close it.

B2B 94

B2B Marketing Curation PPC 94

ConversionXL

APRIL 7, 2021

While reading a book called “ No Forms, No Cold Calls & No Spam ” by Latané Conant, I came to the realization that many vendors try to position ABM as a $40,000 technology stack problem. Technology has both enabled us and added needless complexity to the process. Dave says it best (who ran ABM at Marketo & Bizible).

IP 98

IP Marketing Technical Review Software Review 98

ConversionXL

JANUARY 18, 2022

Studies show only 5% of B2B buyers are ready to buy right now. It happens when a customer can name your brand when reminded of what you sell (aided recall) or without that reminder (unaided recall). Brand awareness marketing aims to make your brand the name people think of first and trust above all others. Make introductions.

Audience 122

Audience Technical Review Social Media Campaign 122

Hearpreneur

MARCH 15, 2019

in 2016, as an advanced e-mobility and automotive technology company with the mission to develop world-class, emotionally-compelling vehicles featuring the most forward-thinking automotive technologies in existence. I started Rising Star Reviews because I’ve always had a passion for helping small businesses.

Entrepreneur 117

Entrepreneur Technical Review Software Review Atlanta 117

Duct Tape Marketing

MARCH 30, 2022

As technology and algorithms are constantly changing, the world of SEO as we know it continuously evolves along with it. 4:56] Could you talk about something you’ve written about — the end of technical SEO? [5:43] Would you say that we just need to remember those principles and apply them to today’s technology? [18:04]

Technical Review 96

Technical Review SEO Metadata Algorithm 96

David Teten

SEPTEMBER 23, 2017

VCs tout themselves as frontier technology investors, but most are using the same infrastructure tools they have used for the past 20+ years: Excel and recent college grads searching Google. According to Knowledge.VC , under 5% of US VCs have a full-time team member focused on technology. . But we’re doing it slowly.

Private Equity 60

Private Equity Venture Capital Equity Technical Review 60

Duct Tape Marketing

AUGUST 17, 2022

As technology and algorithms are constantly changing, the world of SEO as we know it continuously evolves along with it. 4:56] Could you talk about something you’ve written about — the end of technical SEO? [5:43] Would you say that we just need to remember those principles and apply them to today’s technology? [18:04]

SEO 98

SEO Technical Review Metadata Social Media 98

Hearpreneur

APRIL 3, 2016

What exactly is going to be the name of your business? Whatever the inspiration or relation may be, the naming of your business is one of the most important parts of becoming a CEO. 1 – A Name to Trust. 2 – Our Flagship Technology. The name of our company came from the name of our flagship product.

Naming 48

Naming Technical Review PR LLC 48

David Teten

SEPTEMBER 5, 2014

Like many established finance & media companies, GLG knows that the tech startup sector is a growing part of the economy. Prabhdeep Singh: Ask any entrepreneur about their most valuable resource when they’re making tough decisions, and you’ll hear the name of someone, not something. David Teten: How do startups sign up?

New York 114

New York Technical Review Networking Advisory Board 114

David Teten

JANUARY 11, 2020

What tech stack should a microinfluencer use? Many investors including me spend most of our day doing the same things people have always done in our job: in my case, due diligence, deal execution, etc. But for B2B sales, meeting people in person is often mandatory. Tech stack.

Social Media 60

Social Media Technical Review Media Private Equity 60

Duct Tape Marketing

DECEMBER 30, 2022

Key Takeaway: Marketing has changed for all types of businesses in the last few years thanks to new platforms, channels, and technology. 12:27] How do we get those reviews from customers that seem to be happy? [15:16] Click on over and give us a review on iTunes, please! But we do know reviews are an important part of that.

Software Review 98

Software Review Marketing Technical Review Michigan 98