ConversionXL

MAY 27, 2022

In his CXL B2B demand generation course , ProductLed’s Ramli John recommends answering the following questions to get a clear idea of which approach makes sense: 1. A simple way to do this is with a hero statement template: (My company name) is a hero to (ONE persona) that wants to (ONE JTBD). Do we sell to large enterprise companies?

Demand 91

Demand Lead Generation PPC Leadership 91

Duct Tape Marketing

MAY 2, 2024

And that looks different for a B2C journey versus a B2B journey. So on the B2C side, that could be TikTok, Amazon, YouTube, and on B2B side, that could be maybe they're searching in LinkedIn or YouTube again, or software SaaS searching like Capterra or something like that. So we really need to think about how SEO needs to change.

SEO 90

SEO Search Generative AI Engineer 90

Duct Tape Marketing

JUNE 1, 2023

So yes, I've done a lot of launches in the B2B and consumer space, so thought I'd write a book, John Jantsch (02:36): Okay, so awesome. Or even something like a white paper or an ebook. And we just had a big launch for a product called Dinos with that. So let's start off on the negative. Where do people get this wrong?

Product 86

Product Framework Technical Review Cofounder 86

The Equity Kicker

FEBRUARY 6, 2012

In Conversocial’s case they published a series of white papers and case studies , maintain an active blog , and are active on Twitter and Facebook. The approach is simple – to analyse the activity of household names on Twitter and Facebook and report the conclusions to the press.

Leadership 117

Leadership Marketing PR Social Media 117

www.rocketwatcher.com

NOVEMBER 8, 2010

Rocket Watcher Product Marketing for Startups Product Marketing for Startups About Speaking Contact Email Posts Startups Product Marketing Messaging Social Media Commentary Uncategorized Marketing Metrics 101 for B2B Startups 13. Rocket watcher b2b marketing metrics View more presentations from April Dunford.

B2B 42

B2B Metrics Marketing Startup 42

Up and Running

MAY 21, 2014

And you may use different names than “know, like, trust”—I mean, you may have different stages—but I really wanna kind of cement this idea, that that’s how we have to look at this is, not how do we sell somebody, but how does somebody move through our business in a way that every single touch point is a positive one?

Marketing 72

Marketing Social Media Sales Media 72

Up and Running

NOVEMBER 30, 2020

According to the 2017 State of Digital Marketing report , webinars are one of the top drivers of revenue for B2B marketers, coming just second after white papers. 74% of B2B marketers consider webinars to be the most effective way of generating high-quality leads. The names of the speakers.

Product 97

Product Audience Social Media Sales 97

www.foliomag.com

JULY 31, 2012

B2B: Business Media. White Papers. T ool: Curalate URL: Curalate.com What it does: Monitors and measures traffic from “visual-based platforms”—namely (for now, at least) Pinterest. First Name. Company Name. * B2B Publishing. Mix of B2B and Consumer Pubilshing. Post a Job. -->. --> By Topic.

Social Media 40

Social Media Rhode Island Media South Dakota 40

Duct Tape Marketing

DECEMBER 1, 2022

So what signals are you sending to an audience when they read your white paper or when they read your blog post mm-hmm. , Because so often John, like the bar is super low, especially in the B2B space, at the B2B forum, at the marketing process, B2B forum, a couple of weeks ago, I, I shared this, this exact problem.

Charlotte 97

Charlotte Audience Chicago Technical Review 97

Duct Tape Marketing

JUNE 7, 2023

And then they need to go and now they're gonna send a white paper or they're gonna send a video link, but they have to go to another system in order to grab that content, right? Is the paper bamboo? So consumers are, and B2B and B2C are starting to make decisions beyond the normal brand. Is the product and service good?

Employee 90

Employee Technical Review Advisory Board Sales 90

Duct Tape Marketing

DECEMBER 15, 2022

And then finally, our shareable moment is kind of the advocate part of the buyer's journey is it's a swag store or it's content that you've created that they can share or those white papers. I think B2B companies in particular have probably been slower to come to this idea. And it turns into actually a flywheel. powered by.

Community 98

Community Framework Advisory Board Viral 98

Duct Tape Marketing

OCTOBER 17, 2018

I actually did a study on this a few years ago, and I looked at 351 B2B companies with 50 to 1000 employees, and there was a huge difference between the software companies and the non software companies. That’s real graduate level stuff, and most businesses aren’t taking care of the one or one and one or two kinds of things.

Marketing 71

Marketing Social Media Analytics Software 71

Occam's Razor

JANUARY 20, 2010

We will cover measuring success of SEO efforts on one web page, how to do search engine optimization for b2b websites, how to rank for highly saturated industries / categories / keywords, and which competitive intelligence tools do I use for search program optimization (and targeting display ads using search data!). Well don't give up.

Analytics 90

Analytics Search SEO Metrics 90

Occam's Razor

NOVEMBER 15, 2010

Go to the B2B dancing monkey video (what!). Go download the white papers. Click on the arrow thingy next to their name in the above report and visit them. Start by looking at the horribly named "Other" report in Google Analytics (or perhaps the appropriately named Campaigns report in your web analytics tool).

Web 140

Web Analytics eCommerce Campaign 140