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5 Keys to Adopting Marketing Automation

Duct Tape Marketing

Megan Pacella is a contributor for TechnologyAdvice.com , with specializations in B2B marketing and sales. She has also written for USA Today, Bearings Guide, 10Best Nashville, and other publications. Otherwise, you might not get what you pay for.

article thumbnail

5 Keys to Adopting Marketing Automation

Duct Tape Marketing

Megan Pacella is a contributor for TechnologyAdvice.com , with specializations in B2B marketing and sales. She has also written for USA Today, Bearings Guide, 10Best Nashville, and other publications. Otherwise, you might not get what you pay for.

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Transcript of Marrying Content with the Customer Journey

Duct Tape Marketing

He lived in Nashville at the time, I lived in Phoenix. It could be B2B, it could be whatever. It was fun to do with him but, of course, it was half the work, that was kind of nice. About two years ago we came up with this idea for the book around the customer journey.