Duct Tape Marketing

FEBRUARY 27, 2020

And I think that in the early days it was sort of novel that people had content, and obviously like you said, the search engines didn’t have as much content to chew through so they would surface your content. Lance Cummins: I actually use Xero out of New Zealand. For us, that’s how it’s changed.

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Duct Tape Marketing

NOVEMBER 2, 2017

By taking what you do and finding a relevant news angle you can easily bag yourself some space in this online world for the mere price of some time spent writing emails. Twitter is a great place to search for media contacts, many of whom list their email addresses in their bios. If you don’t have any news, you can create some.

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Occam's Razor

NOVEMBER 2, 2015

In this post let's look at each Social Network, see what B2B and B2C brands are doing there today, from that draw lessons as to 1. For example, Paid Search solves for Think and Do intent. When you search for them, if you find them, you end up on sub-optimal landing pages. So, let's fix that error. The opportunity cost.

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