Brand Strategy vs. Marketing Strategy (And How they Work Together)
ConversionXL
JANUARY 18, 2022
Most business buyers (95%) are not currently in the market to buy, according to research from the B2B Institute and Professor John Dawes of the Ehrenberg-Bass Institute. Instead, it tells a story of the forgotten history of Tulsa, Oklahoma—a history and place that serves as the backdrop and the setting of the show.
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