Brand Strategy vs. Marketing Strategy (And How they Work Together)
ConversionXL
JANUARY 18, 2022
Marketing initiatives include campaigns, content, PR, and interactions with your target audience or customer. Most business buyers (95%) are not currently in the market to buy, according to research from the B2B Institute and Professor John Dawes of the Ehrenberg-Bass Institute. Use marketing as the vehicle to communicate your brand.
Let's personalize your content