The Startup Toolkit

NOVEMBER 4, 2011

Vision for B2B, sales-driven technology. Next, we check that we’re safe from any particularly onerous terms like participation preferred. Deal 1 is a sales-driven company. . $250k now, plus 2 tranches for another $1mm based on performance goals. 40% dilution for full round (roughly $2mm pre-money).

Term Sheet 31

Term Sheet Dilution Participating Preferred B2C 31

The Startup Toolkit

NOVEMBER 4, 2011

Vision for B2B, sales-driven technology. Next, we check that we’re safe from any particularly onerous terms like participation preferred. Deal 1 is a sales-driven company. . $250k now, plus 2 tranches for another $1mm based on performance goals. 40% dilution for full round (roughly $2mm pre-money).

Term Sheet 20

Term Sheet Dilution Participating Preferred B2C 20

ConversionXL

MARCH 19, 2012

This applies equally to B2B - 71 percent of enterprise purchase decisions in the United States begin with research conducted on a search engine. Don’t delete negative reviews - they actually help sales if there are only a few of them. What are the things that influence purchasing decisions once those fundamentals are in place?

Social Media 129

Social Media Technical Review Arlington Clickthrough 129