Remove B2B Remove Portfolio Remove PPC
article thumbnail

Twitter Link Roundup #188 – Small Business, Startups, Innovation, Social Media, Design, Marketing and More

crowdSPRING Blog

Find More Customers for Your B2B SaaS Product with These 5 Distribution Hacks – [link]. Global PPC Spending Up 23%, Mobile PPC Jumped 132% YOY In Q2 [Covario Report] – [link]. Responsive Freelance Portfolio Designs | Web Design Mash – [link]. Mobile traction is getting harder, not easier. ” [link].

article thumbnail

See-Think-Do: A Content, Marketing, Measurement Business Framework

Occam's Razor

Ditto for PPC, your affiliate links (all likely in the Do stage), and your email marketing programs. They'll lead you to these discussions… Why is it that PPC is only targeted to people who are looking to buy right now when there are 14.6 PPC works for Think and See stages. Remember the two questions above.

Framework 164
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

Six Visual Solutions To Complex Digital Marketing/Analytics Challenges

Occam's Razor

Companies have an Email team and a SEO team and a PPC team and a Social Media team and a Display team and. Teach your company to optimize their digital strategy for a portfolio of outcomes, macro plus micro. Behavior covers everything that happens after the person lands on our mobile or desktop site. many teams for acquisition.

Analytics 156
article thumbnail

Multi-Channel Attribution Modeling: The Good, Bad and Ugly Models

Occam's Razor

The outcome in either scenario is a restructuring of the organization that is exquisitely geared towards taking advantage of portfolio optimization. Even if, and this is not possible, I said to you that the path is Direct, Social, PPC, Organic, Referral for 5% of the site traffic … what would you do? From a Venn -diagram.

Channel 162
article thumbnail

Why Partnerships Are The Future Of Marketing

Duct Tape Marketing

So yeah, I, there there's some confusion around these terms, partner, marketing partnership, marketing affiliate market, and you have influencer and B2B. So I just consider affiliate marketing, part of this greater ecosystem of partnership marketing now, which includes influencer and B2B and aspects of business development.

article thumbnail

Dear Avinash: Your Digital Marketing + Analytics Challenges Answered

Occam's Razor

They have still not embraced the strategy for optimizing for marketing portfolios and still obsess about optimizing silos (they learned this from their TV, Print etc. As a B2B marketer looking to get more heavily involved in web analytics, I'm looking for a place to start – specifically your books. strategies). Josh Thomas.

Analytics 132
article thumbnail

Digital Attribution's Ladder of Awesomeness: Nine Critical Steps

Occam's Razor

A typical macro-outcome is an ecommerce order, a lead submitted for a B2B company, a new profile opened by a visitor to a content site, a donation on a non-profit website. It is hard to optimize for the entire portfolio. You already know that that non-brand PPC campaigns drive a ton of last-click and assisted conversion.