Occam's Razor

AUGUST 12, 2013

Even if, and this is not possible, I said to you that the path is Direct, Social, PPC, Organic, Referral for 5% of the site traffic … what would you do? You should not treat your marketing optimization program with the same level of outcome optimization that is applied to five-year-olds. But show the actual report.

Channel 162

Channel Analytics Campaign Conversion 162

ConversionXL

OCTOBER 4, 2021

Email generates as much as $42 for every dollar spent , and is a top-three marketing channel for 87% of B2B and 76% of B2C marketers. For example, you can partner with social media and PPC teams to create content that encourages subscribers to sign up to receive something of value. via B2B Marketing Alliance ].

Email 136

Email Customer Marketing Software Review 136

Entrepreneurs-Journey.com by Yaro Starak

SEPTEMBER 8, 2011

With the advent of the web and the multifaceted programming features of WordPress , many younger entrepreneurs have the ability to go into business for themselves very easily and very cheaply, but very haphazardly. Next week, in part two of the series, I will discuss B2B product-based and service-based companies.

B2C 103

B2C B2B Business Model Sales Cycle 103

crowdSPRING Blog

MAY 1, 2013

There are two distinct forms of search engine marketing: organic (search engine optimization or SEO) and paid (pay-per-click or PPC). PPC focuses on buying ads to make a company’s link more visible in search enginers (especially when a company doesn’t have a very good organic rank). Display Ads. Affiliate Marketing.

Small Business 107

Small Business Marketing Affiliate PPC 107

searchengineland.com

MAY 30, 2012

B2B Search Marketing. For anyone with any PPC in their background, I’d expect some discussion around Quality Scores and landing page optimization testing. PRO Guides. Search Week Newsletter. Search Month Newsletter. News & Features. SearchCap Daily Newsletter. All Columns. All Things SEO. Enterprise SEM. Enterprise SEO.

SEO 54

SEO SEM Social Media Search 54

ConversionXL

APRIL 14, 2016

If you’re driving traffic to a page using PPC, then your headline must also include the same keywords that your ad contains. Unlike a great deal of B2B marketing, the page communicates like one human talking to another. The PPC Food Pyramid: A 211 Point PPC Marketing Strategy” (KlientBoost). Clarity addresses the mind.

Conversion 48

Conversion Technical Review Audience PPC 48

Entrepreneurs-Journey.com by Yaro Starak

JUNE 9, 2011

This means that they can’t hope to base a business on marketing cool, cutting-edge products, or towards the consumer market rather than the B2B (business-to-business) market. Also, Internet competitors never really go away, and they all have tremendously well programmed websites.

Oklahoma 78

Oklahoma Stock B2C PPC 78

ConversionXL

JUNE 2, 2022

How GumGum uses personalized content to close enterprise B2B companies. How Auth0’s structured rollout of its ABM programs delivered $3M+ in pipeline. It’s much more like adopting an inbound marketing model than it is deciding to run PPC ads. How Workfront leveraged ZoomInfo’s B2B database to grow sales pipeline 90% YoY.

Marketing 100

Marketing Campaign Email Sales 100

ConversionXL

JULY 8, 2016

Results from Evergage’s study, which surveyed both B2C and B2B companies, were similar… Image Source. Bond Brand Loyalty conducted a survey and found that only 22% feel very satisfied with the level of personalization they experience with a loyalty program. PPC keyword that originally brought the visitor to Secret Escapes.

B2C 70

B2C Search Internet Mobile 70

ConversionXL

NOVEMBER 23, 2022

B2B buyers aren’t all-rational, and they will often follow and recommend tools they’ve heard of even if they’ve never used them. Gaetano DiNardi: “Outdated B2B vs. Modern B2B” Gaetano delivered his insights on which indicators you should use for your demand gen program. Daniel Layfield.

B2B 94

B2B Marketing Curation PPC 94

Occam's Razor

JULY 22, 2013

My solution to these problems was to create a simple framework we can use to put our customers first, evaluate our marketing programs, and right-align our view of success (metrics). The answer to that question has such an incredible impact on the execution strategy of that marketing program. PPC works for Think and See stages.

Framework 164

Framework Marketing Metrics Audience 164

Occam's Razor

JULY 1, 2013

Originally I'd recommended it for content, or B2B, sites, over time I've come to rely on it for pretty much any type of company. An obsession with SEO and PPC is pretty much warranted in most companies, across platforms (desktop, mobile – it is particularly heartbreaking how poor most companies do on mobile platforms).

Search 137

Search Analytics PPC Green 137

Occam's Razor

APRIL 21, 2014

But, here's an extremely detailed posts that looks at five different data sources to help you make the best of keyword data that is available in other places to optimize your SEO (or even PPC) strategies: Search: Not Provided: What Remains, Keyword Data Options, the Future. You are welcome to consider my book Web Analytics 2.0

Analytics 132

Analytics Marketing Campaign Metrics 132

ConversionXL

MAY 27, 2020

I’ve been in the B2B link-building game for almost five years, and the true value of link building isn’t quick fixes. B2B copywriting almost always requires more skill and time compared to B2C. For instance, here’s a post comparing PPC vs. SEO for startup marketing. But they’re wasting their time. . So what is it?

B2B 142

B2B Social Media Email Campaign 142

Occam's Razor

JANUARY 20, 2010

We will cover measuring success of SEO efforts on one web page, how to do search engine optimization for b2b websites, how to rank for highly saturated industries / categories / keywords, and which competitive intelligence tools do I use for search program optimization (and targeting display ads using search data!).

Analytics 90

Analytics Search SEO Metrics 90

Duct Tape Marketing

AUGUST 29, 2013

As an aside, B2B companies, and in particular B2B technology companies, tend to be the most progressive in content marketing for demand generation. Their thesis is that content marketing provides the B2B buyer with information that will help make them smarter in making the best decision.

Demand 77

Demand Tampa Marketing B2B 77

ConversionXL

APRIL 12, 2017

E.g. Message match / headline match from PPC ad to landing page. Chris Goward: The Better Way to Optimize: How to Get Business-Impacting Insights from Your Growth Program. David Nye: How to Manage a Large-Scale Testing Program. Needed investment in a “Test and Learn” program. Measure the health of your program.

San Antonio 86

San Antonio Metrics B2B Analytics 86

Duct Tape Marketing

MAY 4, 2016

If most of your clients are generated by way of referral, then by golly start there, build multiple referral programs and look to use channels such as partnering and content to amplify how you get referrals. Teach referrals to your customers and offer to teach referral generation to their customers in B2B settings. Further Reading.

Lead Generation 28

Lead Generation Social Media Public Relations Channel 28