YoungUpstarts

MARCH 25, 2019

Search engine marketing (SEM) and search engine optimization (SEO) are fundamental to online marketing, and though both are shown to benefit business immensely, they’re not the same. SEM is geared more toward paid search, and SEO is used to drive website traffic through keywords and linking. SEM for Beginners.

SEM 113

SEM SEO PPC Marketing 113

ConversionXL

APRIL 4, 2017

SEM is great because you can capture people as they’re searching for a solution, which is often some of the highest intent traffic you can find. How to Master PPC Targeting and Choose the Right Ad Platform. Here are some resources if you’d like to learn more about SEO: Customer Acquisition Master Course (includes PPC).

Channel 118

Channel Marketing Viral SEO 118

crowdSPRING Blog

MAY 1, 2013

There are two distinct forms of search engine marketing: organic (search engine optimization or SEO) and paid (pay-per-click or PPC). PPC focuses on buying ads to make a company’s link more visible in search enginers (especially when a company doesn’t have a very good organic rank). Display Ads. Tradeshows.

Small Business 107

Small Business Marketing Affiliate PPC 107

searchengineland.com

MAY 30, 2012

B2B Search Marketing. Enterprise SEM. Overview: What Is SEM? SEM Columns. Our SEM Events. How To: SEM / Paid Search. For anyone with any PPC in their background, I’d expect some discussion around Quality Scores and landing page optimization testing. PRO Guides. Search Week Newsletter. All Columns.

SEO 54

SEO SEM Social Media Search 54

marketingland.com

JULY 11, 2012

Whitepapers: The B2B Marketers Roadmap to SEO Success. Search Engine News, SEO & PPC Info. SPONSOR MESSAGE: Search, social, and mobile marketing – How to integrate SEM with emerging media channels. SEO for e-Commerce: Challenges and Solutions - July 31. Research: New! Enterprise SEO Tools - The Marketers Guide. See More Topics.

Email 49

Email Mobile SEO Search 49

Duct Tape Marketing

MAY 4, 2016

Teach referrals to your customers and offer to teach referral generation to their customers in B2B settings. WordStream – Service that manages PPC campaigns, but great info too. SEM Rush – Find profitable key words. The ad service is largely focused on keywords. Further Reading. Advertising category on Duct Tape Marketing.

Lead Generation 28

Lead Generation Social Media Public Relations Channel 28