ConversionXL

DECEMBER 16, 2020

Here’s what you can test with this approach: Landing pages (especially recommended before you invest in PPC ). To (almost) force your users to really think about what they like/dislike/don’t understand about the content/design/offer they’re reviewing, ask them to write down their response after providing verbal feedback.

Technical Review 92

Technical Review Software Review B2B Design 92

Occam's Razor

AUGUST 12, 2013

Even if, and this is not possible, I said to you that the path is Direct, Social, PPC, Organic, Referral for 5% of the site traffic … what would you do? And they did not have the technical horsepower to do Visitor-centric analysis. It is not possible to force people down that path! But show the actual report.

Channel 162

Channel Analytics Campaign Conversion 162

Occam's Razor

NOVEMBER 13, 2009

It is not a technical book, though it will make you technically dangerous. The best WA report, segmentation, site search, SEO & PPC analysis, email, rich media, cookies, data sampling. There is no technical mumbo-jumbo here, just the real deal and how to get testing right. Review the book. I am out of breath!

Analytics 71

Analytics Web Technical Review Metrics 71

ConversionXL

NOVEMBER 6, 2015

These types of results due to validity threats can, and do, happen to you. Brainstorming and reviewing a list of any technical and environmental factors/variables that could potentially corrupt test validity is done up-front. PPC, SEO, IT, brand, etc.) PPC campaign management for excluding/adding keywords or ad placement.)

PPC 48

PPC Software Review Technical Review Campaign 48

ConversionXL

JUNE 2, 2022

Individuals don’t make B2B buying decisions; groups do. To maximize impact and ensure correct prioritization, the team reviewed the top 10 accounts quarterly. This method is a tech-heavy approach better suited to large organizations with tens or hundreds of thousands of accounts and the resources to invest in multiple tools.

Customer 98

Customer Marketing Channel Acquisition 98

ConversionXL

FEBRUARY 3, 2017

B2B Affiliate Programs Look a Little Different. Still, they are active in the B2B space as well (20.55%). PPC – 29.88%. For example, the offer can’t be promoted via email or PPC. Software / Tech. To fight such actions, review your affiliates’ tactics. Image Source. Email Marketing – 37.85%.

Affiliate 48

Affiliate Programming Marketing PPC 48

ConversionXL

APRIL 14, 2016

After reviewing cumulative data, ConversionXL highlighted just how vital speed is to conversions : “57% of visitors will abandon a page that takes 3 seconds or more to load.”. “47% If you’re driving traffic to a page using PPC, then your headline must also include the same keywords that your ad contains. Clarity addresses the mind.

Conversion 48

Conversion Technical Review Audience PPC 48

searchengineland.com

MAY 30, 2012

B2B Search Marketing. More technical. Depending on which side of the desk you are on, what follows is either a “how to nail a search interview” or “how to hire awesome search talent.” What I’m really looking for is some holistic, out of the box thinking that is driven by a business orientation and technical experience.

SEO 54

SEO SEM Social Media Search 54

Occam's Razor

OCTOBER 24, 2016

People + Process + Structure] > [Data + Technology]. This will ensure that the people, process and structure will be smart enough to take advantage of the smart and wizbang tech. Culture is a stronger determinant of success with data than anything else. Including data. It seems hard to believe. Yet, it is so fantastically true.

Analytics 60

Analytics Metrics Technical Review Channel 60

ConversionXL

NOVEMBER 23, 2022

You can’t beat category kings, and the only exception for this is through tech disruption. B2B buyers aren’t all-rational, and they will often follow and recommend tools they’ve heard of even if they’ve never used them. There’s no in between: it can bridge the gap between tech and people or close it. Daniel Layfield.

B2B 94

B2B Marketing Curation PPC 94

crowdSPRING Blog

JULY 19, 2013

Find More Customers for Your B2B SaaS Product with These 5 Distribution Hacks – [link]. MIT Technology Review – [link]. Why Microsoft’s Reorganization Is Not About Technology | by Gene Marks, Forbes – [link]. Increase Your Team’s Curiosity | Harvard Business Review – [link].

Social Media 94

Social Media Small Business Design Media 94

ConversionXL

SEPTEMBER 24, 2012

I had a degree in Information Technology, had worked as a web developer, tech support guy, account manager, sales person and a marketer. I had been doing B2B sales for several years, and I was really good at it. The rent was due. I offered myself as an internet marketer (doing SEO, PPC and so on). So now what?

Panama 124

Panama Africa Internet Email 124

Hearpreneur

DECEMBER 15, 2017

The differences between B2C and B2B within the same brands were staggering! I started out working for various agencies and eventually I was recruited to work in-house for a Fortune 500 company doing SEO and PPC work. what I really liked about SEO and PPC was that it was involved with everything related to online marketing.

Entrepreneur 115

Entrepreneur Czech Republic Retention B2C 115

ConversionXL

SEPTEMBER 10, 2012

The data you need to know depends on the product and whether you have a B2B or B2C business. Age is not what it used to be - fifty-year-olds get just as excited about new tech gadgets as twenty-somethings, and 30-year-olds may still be living with their parents. 50% of the purchases are not completed due to insufficient information.

Audience 122

Audience Analytics B2B eCommerce 122

ConversionXL

MAY 19, 2016

She might turn to social media, look at more car insurance providers, go into the office, read online reviews, sign up for a newsletter first, etc. Both Harvard Business Review and Practical Ecommerce have reported the death of the linear funnel. Note that tornadoes can extend beyond the purchase.

Analytics 78

Analytics Metrics Channel Software Review 78

conversionxl.com

SEPTEMBER 10, 2013

The Concierge stage is about delivering the product promised in The Pitch, to a few customers with as little technology as possible. They asked their existing users and friends in the interior design & tech communities, and learned that “ people were ecstatic at the idea ” before they even had a logo or a mockup of the site.

Customer Development 60

Customer Development Conversion Developer Customer 60

ConversionXL

APRIL 12, 2017

Crappy or outdated technology. E.g. Message match / headline match from PPC ad to landing page. Review – Trust Your Users (Any marginal change you make, you don’t know if it’s good or bad.). Bill Leake: Optimizing for the “Considered Purchase”: What Changes if You’re B2B or Expensive / Long Sales Cycle B2C?

San Antonio 86

San Antonio Metrics B2B Analytics 86