Both Sides of the Table

OCTOBER 25, 2014

I’ve been having this PR discussion with three separate portfolio companies at once so I thought I’d just publish my thoughts more broadly. I have written many times about PR so if you want a deep dive on the “how” of PR you may enjoy reading some of these posts. PR pays dividends in Biz Dev.

PR 415

PR Early Stage Dividend Acquisition 415

VC Cafe

MARCH 16, 2025

Commoditisation of AI Features: this is frankly also a challenge for B2B startups. At Remagine Ventures , about half of our investments are in B2C startups and even when we invest in B2B it’s largely in consumer areas like gaming, commerce, search, creator economy etc. What will it take for founders to win in consumer?

Technical Review 78

Technical Review B2C Generative AI IPO 78

ConversionXL

NOVEMBER 5, 2020

And so, the concept for a digital PR service was born. Using my existing skills and resources (including an old domain name), I tested a productized digital PR offer. About 18 months later, we pivoted our messaging to evolve beyond digital PR. Most B2B buyers know this. The goal was simple: validate demand or move on.

PR 120

PR B2B Lean Audience 120

crowdSPRING Blog

MARCH 21, 2014

13 B2B Newsletters That Really Shine – crowdspring.co/1dagMGF. 13 B2B Newsletters That Really Shine – crowdspring.co/1dagMGF. 13 B2B Newsletters That Really Shine – crowdspring.co/1dagMGF. The Best PR Advice You’ve Never Heard – from Facebook’s Head of Tech Communications – crowdspring.co/1j0R45o.

Social Media 93

Social Media Small Business Design Media 93

crowdSPRING Blog

SEPTEMBER 11, 2014

The Truth About B2B Lead Gen: What Really Works | The Daily Egg – crowdspring.co/1uuaGFD. The Truth About B2B Lead Gen: What Really Works | The Daily Egg – crowdspring.co/1uuaGFD. ExitEvent – crowdspring.co/1uwFw0p. The top 22 mistakes of first-time CEOs | VentureBeat – crowdspring.co/1lNxwYr.

Social Media 94

Social Media Small Business Design Media 94

Mike Michalowicz

FEBRUARY 11, 2013

While it’s important to keep up traditional communication and PR, business owners should also be extending their relationships through online forums – website, blogs, and social networks. Use food to generate PR for your event too — one company I know of sent S’more’s kits to local TV newsrooms to help promote a camper and RV show.

Small Business 167

Small Business Marketing PR Social Media 167

Both Sides of the Table

JANUARY 27, 2013

I’ve started a recent series on PR at startups since I get asked for advice on this topic so often. Here’s how you should think about your PR plan. And while obvious this misses a critical point - PR is not only about your users. I will put the full list of posts here. It’s the same thing for me as a writer.

PR 309

PR Campaign Vertical B2B 309

YoungUpstarts

JULY 1, 2015

Pioneered by co-founders of HubSpot Brian Halligan and Dharmesh Shah, inbound marketing is a leading Business-to-Business (B2B) digital marketing strategy. Examples of such content (primarily B2B focused) include: Blog articles – the mainstay of content and inbound marketers. b) Pick right PR agency. c) Watch competition.

Software Review 100

Software Review Marketing Social Media B2B 100

crowdSPRING Blog

FEBRUARY 14, 2014

12 Examples of Brilliant B2B Logos (and What Made Them So Great) - crowdspring.co/1fQJCJO. Legal Contracts for Software Developers Who Hate Contracts (w/free contract template to use today) – [link]. Legal Contracts for Graphic Designers Who Hate Contracts (w/free contract template to use today) – [link].

Social Media 94

Social Media Small Business Design Media 94

Up and Running

OCTOBER 7, 2014

Chris Hoyt of L angua Travel has used this method to great effect with his business, using trade for B2B compensation. DIY Marketing and PR. Hiring a PR firm can be very costly, and if you’re passionate and knowledgable, you could be your own spokesperson. Cut down on meetings. This is crucial, and can be so easy.

South Africa 157

South Africa Software Review Green Technical Review 157

Duct Tape Marketing

JUNE 6, 2024

Navy veteran who launched UpMyInfluence.com to help agencies, consultants, coaches, and other high-ticket B2B service providers skyrocket their sales. 19:46] How do you think podcasting and B2B sales will look in the next 5 years? [23:02] Now, I can tell you that this is my background in pr. (11:33): This is John Jantsch.

Lead Generation 91

Lead Generation Networking PR B2B 91

YoungUpstarts

OCTOBER 11, 2019

In the case of China sourcing, the agents will be responsible for locating suppliers in China and will put special skills, their PR and past experience to spot and bring in potential suppliers. E-commerce B2B. An exceptional example of a B2B e-commerce platform for finding platforms is the very popular Alibaba.

China 147

China B2B Technical Review Search 147

ReadWriteStart

JULY 7, 2021

Business to Business (B2B) – Also referred to as Enterprise to Enterprise, it is typically utilized to transport documents, equipment, reports, and raw materials from one place to another. Business to Consumer (B2C) – It is the most common type of business model.

Technical Review 163

Technical Review Artificial Inteligence Demand Social Media 163

crowdSPRING Blog

FEBRUARY 1, 2013

The State of Business To Business (B2B) Content Marketing In North America - [link]. The State of Business To Business (B2B) Content Marketing In North America - [link]. The State of Business To Business (B2B) Content Marketing In North America - [link]. 3 Mistakes Small Businesses Make When Marketing – [link].

Social Media 109

Social Media Small Business North America Design 109

YoungUpstarts

OCTOBER 10, 2012

While its B2B social media team was attracting large audiences in its market, it failed to engage them because it lacked credible, regularly refreshed content. It’s a little like hawking a ‘get rich quick in real estate’ scheme at a TED conference. Wrong message, wrong audience. Rock Star advocates can help.).

Customer 154

Customer Fractional CTO Canada Technical Review 154

crowdSPRING Blog

SEPTEMBER 5, 2014

A Discussion with Jon Bischke of Entelo: On Successfully Switching from B2C to B2B (SaaS) | saastr – crowdspring.co/1tKArlK. Why Responsive Web Design Helps People Buy Your Product | Inc – crowdspring.co/1psW8QW. The 10,000 Hour Rule Is Not Real | Smithsonian – crowdspring.co/1qp7eeR.

Social Media 92

Social Media Small Business Design Media 92

crowdSPRING Blog

AUGUST 4, 2010

How to use social media for B2B marketing – [link]. Four social media lessons from the New York Times – [link]. Social Media and Ant Colonies – [link]. Media isn’t social – [link]. Social isn’t media – [link]. oes short term thinking miss the potential of social media? – [link].

Social Media 92

Social Media Small Business Design Media 92

YoungUpstarts

AUGUST 23, 2019

Dedicated to early-stage companies, there were over 15 categories to choose from in the 2018 edition, including, inter alia: B2B Business of the Year, Crowdfunded Business of the Year and Export Business of the Year. If you are looking for a little more choice, it might be worth applying for the Startups Awards. Read the Rubric.

Technical Review 147

Technical Review Startup Balance Sheet Cofounder 147

crowdSPRING Blog

SEPTEMBER 19, 2014

How to Use Social Media to Drive Traffic for B2B Companies – crowdspring.co/1nPz9An. How To Think Like an Entrepreneur: the Inventure Cycle | by Steve Blank – crowdspring.co/1wkTR3b. What’s the Best Time to Send Email Newsletters? WordStream – crowdspring.co/1tOs1vg.

Social Media 94

Social Media Small Business Design Media 94

Rembrandt Communications

OCTOBER 8, 2018

(As seen on B2B News Network) The world of B2B media moves fast. The post How to Keep Up with B2B Media appeared first on Small business PR and content strategy that boost sales, awareness and credibility fast! In fact, a media member may be preparing to call you right now for your […].

B2B 164

B2B Media PR Small Business 164

crowdSPRING Blog

JULY 19, 2013

Find More Customers for Your B2B SaaS Product with These 5 Distribution Hacks – [link]. Your startup’s advantage is tempo | by Chris Yeh – [link]. Mobile traction is getting harder, not easier. Here’s why – [link]. Do Things that Don’t Scale – [link]. MIT Technology Review – [link].

Social Media 94

Social Media Small Business Design Media 94

Austin Startup

OCTOBER 1, 2017

These 50 honorees hail from 10 different categories: “B2B Tech,” “Consumer Tech,” “Cybersecurity,” “EdTech,” “Health and Life Sciences,” “LifeStyle,” “Marketing / Advertising / Design / PR,” “Social Impact,” “Supporters,” and “Inno Picks.”

Austin 72

Austin Texas B2B PR 72

Hearpreneur

MARCH 15, 2019

Thanks to Brandy Runyan, Black Diamond PR Firm, LLC ! #2- Thanks to Niesha Kennedy, Kennedy Robinson PR ! #12- 12- Solve a problem in international B2B payments. Ad and PR budgets were often the first to get the cut when companies needed to tighten their purse strings. 2- Develop world-class vehicles.

Entrepreneur 117

Entrepreneur Technical Review Software Review Atlanta 117

Duct Tape Marketing

SEPTEMBER 29, 2014

According to press release experts, PR Web , 80 million of us read our news online every day and amongst those 80 million people are your community. If you’re not already in the B2B marketplace, get other businesses in your industry involved in your community by encouraging them to share their press releases on your site.

Community 78

Community Public Relations Social Media Small Business 78

Brandanew

JUNE 18, 2015

With a European client, we achieved a cost per lead of 7 Euros which was much lower than their normal $80 Euros per lead for B2B and thus exceptionally successful. PR: PR promotions may start from $150 (per post) to $3000 (retainer) but this largely depends on the agencies that you’re working with.

Cost 100

Cost Marketing Social Media PR 100

View from Seed

MARCH 3, 2015

NVV: Lots of marketers are under pressure to come in and generate demand right away, whether because sales is asking for leads or founders are demanding PR or user growth. Even identifying as a demand-gen marketer or branding or B2B or B2C leaves a lot of decisions still on the table to actually execute. Where do you start?

Marketing 120

Marketing Sales Cycle Startup CTO Hire 120

Rembrandt Communications

JANUARY 22, 2019

As seen in B2B News Network. How do you improve PR firm results? If you are a CMO at a large, B2B organization (or simply oversee the marketing functions at your company), you are probably working with a public relations firm to help promote your business. You are paying your PR firm for their expertise and experience.

PR 113

PR B2B Public Relations Campaign 113

Hearpreneur

JANUARY 26, 2022

Thanks to Kevin Burke, Extension PR ! #7- Many B2B buyers now prefer digital meetings, digital conference calls, and negotiations. B2B enterprises would have to use various digital technologies like workflow management software to attain these goals. At some point soon, Apple will upgrade the laptop cameras too.

Software Review 127

Software Review Technical Review Entrepreneur Artificial Inteligence 127

ConversionXL

OCTOBER 8, 2021

Cost of software/hardware used in sales and marketing Agency, PR, or any third-party costs involved in sales and marketing. Note that B2C organizations tend to have higher churn than B2B businesses. The sum total of these costs divided by the number of new customers gives you CAC.

Acquisition 135

Acquisition Churn Rate Cost Customer 135

ConversionXL

OCTOBER 25, 2018

It starts with having the right data in the system,” noted Kamil Rextin, who wrote about B2B attribution. For B2B marketers, demand generation tactics—no matter how well targeted—fail if they focus exclusively on how a product or service benefits the prospect alone. Data types are important. Strategies are based on bad data.

Demand 132

Demand Vertical Campaign Channel 132

ConversionXL

JANUARY 18, 2022

Marketing initiatives include campaigns, content, PR, and interactions with your target audience or customer. Most business buyers (95%) are not currently in the market to buy, according to research from the B2B Institute and Professor John Dawes of the Ehrenberg-Bass Institute. Use marketing as the vehicle to communicate your brand.

Marketing 128

Marketing Campaign Software Review Tulsa 128

Rembrandt Communications

JANUARY 22, 2019

As seen in B2B News Network. How do you improve PR firm results? If you are a CMO at a large, B2B organization (or simply oversee the marketing functions at your company), you are probably working with a public relations firm to help promote your business. You are paying your PR firm for their expertise and experience.

PR 100

PR B2B Public Relations Campaign 100

Austin Startup

JULY 12, 2010

And as marketers and businesspeople alike become more and more data-driven, linking care data with sales data with PR data with ad data becomes a core competence for any organization. That data, by the way, might include everything from bug submissions to new product ideas to sentiment scores and voting history.

Customer 80

Customer Harvest B2C Technical Review 80

Brandanew

OCTOBER 13, 2015

> 66% B2B and 60% B2C “best in class” content marketers had a documented Content Marketing Strategy according to the Content Marketing Institute. Create Hybrid content: > B2B marketers are employing 12-14 formats of content on an average. 7 Content Marketing Goals For 2016 That You Can Set For Your Brand.

Social Media 100

Social Media Marketing SEO B2B 100

The Startup Magazine

JANUARY 22, 2024

For business owners seeking to elevate their company’s profile, engaging with a PR company can be a game-changing strategy. Amplifying Your Brand Message One of the primary roles of a PR firm is to amplify your brand’s message. Unlike direct marketing or sales efforts, the impact of PR can be less tangible.

PR 146

PR Public Relations Reputation B2C 146

Duct Tape Marketing

AUGUST 17, 2022

So that could be PR, but a lot of it is just making sure that you're running a good business. A lot of it depends on whether you're B2C or B2B. And then if your B2B, then the number of searches is gonna be lower is just gonna be lower volume, but still they're gonna be valuable. Dale Bertrand (08:56): Yeah.

SEO 98

SEO Technical Review Metadata Social Media 98

Up and Running

OCTOBER 21, 2014

Your brand will help decide your pricing, the employees you hire, the customers you target and and PR you do. For B2B companies: Branding Business. There are a number of things you can do to advertise: Hire a PR firm. The best way to figure out how to brand your business, is to learn from others. Look at what they’re doing.

Elevator Pitch 166

Elevator Pitch Software Review SBA Angel Investor 166