The Startup Magazine

JUNE 20, 2024

When it comes to B2B startups, effective marketing can make or break a company’s early growth trajectory. Here are a few more compelling reasons why a fractional CMO can be a game-changer for your B2B startup. Why do B2B companies struggle with marketing?

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B2B Hiring Salary Early Stage 148

Version One Ventures

SEPTEMBER 17, 2013

This preference isn’t necessarily due to market size, but rather the structure of the market: are there only a few dozen customers that might buy your product or are there thousands, or even tens of thousands of potential customers? How do we differentiate between B2B start-ups that sell to many vs. sell to a few?

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Fractional CTO Software Review Viral Sales Cycle 154

ConversionXL

MAY 27, 2022

In this article, you’ll learn how to build a demand generation funnel that fuels the pipeline, shortens the sale cycle, and generates revenue. an ebook); Then you blast them with sales messaging (e.g., You’ve completed customer research for your product development and positioning strategy.

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Demand B2B Distribution Channel 124

Hippoland

AUGUST 8, 2018

2) B2B startups have high margins. Sales cycles matter though. Many serial entrepreneurs tend to gravitate towards building B2B startups. I can’t tell you how many founders I know whose first company was a consumer company and then built only B2B companies after that.

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Founder Sales Cycle Affiliate Retention 48

Hippoland

AUGUST 8, 2018

2) B2B startups have high margins. Sales cycles matter though. Many serial entrepreneurs tend to gravitate towards building B2B startups. I can’t tell you how many founders I know whose first company was a consumer company and then built only B2B companies after that.

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Founder Sales Cycle Affiliate Retention 48

ConversionXL

APRIL 3, 2018

Renee Thompson – How to Win at B2B Optimization. The team from @northwoods watching #b2b optimization at #CXLLive presentation by @rsdthompson #relevanttopic #DigitalMarketing pic.twitter.com/edr237aHNf. What makes B2B different? Offline sale – typically. Long sales cycle – 18 months or more.

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Retention Artificial Inteligence Channel Email 106

Hippoland

FEBRUARY 12, 2018

V4: Helping directors of marketing at series B B2B SaaS companies who have previously bought ads in email lists get customers profitably. Long sales cycles or signed contracts that won’t pay you for months is tough as a small investor (ala elephant hunting). Because my $25k check isn’t going to last long.

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Seed Stage Business Model B2B Email 48