B2B Product Development Vertical 
ConversionXL
DECEMBER 3, 2018
Many B2B companies run into the same problem, particularly those that are: Complex, with products that require deep expertise to understand and use. Niche, offering highly specialized products that are used in a handful of uncommon situations. Partner with industry publications to reach hundreds of decision-makers. Conclusion.
Version One Ventures
SEPTEMBER 17, 2013
This preference isn’t necessarily due to market size, but rather the structure of the market: are there only a few dozen customers that might buy your product or are there thousands, or even tens of thousands of potential customers? How do we differentiate between B2B start-ups that sell to many vs. sell to a few? Final thoughts.
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Version One Ventures
MAY 3, 2023
E-commerce (DTC and infrastructure), fin tech (lending, payments), healthcare and B2B marketplaces are some of the verticals that have seen tremendous growth. With the right product or service for the Indian market and strong execution, an “India for India” start-up can see incredible growth.
ConversionXL
JANUARY 18, 2022
Product marketers own a variety of marketing responsibilities, which can be roughly divided into two broad categories: pre-launch and post-launch. During product development and before launch, product marketing responsibilities revolve around the GTM strategy, positioning, and developing messaging. Image Source.
Steve Blank
NOVEMBER 4, 2021
Anthony Ulwick and Ted Thayer of Strategyn have a set of unique and valuable insights: Rather than defining markets as existing, adjacent or new markets – or by verticals, technology, demographics, et al. Some innovators define markets around a product, e.g. the vacuum cleaner market or the espresso maker market.
David Teten
AUGUST 19, 2019
In addition, I’ve noted a few multi-product lending firms, e.g., Kapitus and United Capital Source , which provide RBI as one of many structural options to companies seeking capital. . We have a special program if you are pre-seed and need product development. Alternative Capital. “ You qualify if you have $5k+ MRR.
Version One Ventures
NOVEMBER 29, 2016
If you haven’t already, check out previous posts detailing Andrew Chen’s (Uber) fireside chat on growth strategies , Anthony Marino’s (ThredUp) talk on managed marketplaces , and B2B marketplace dynamics from Shippo’s Mikhail Ledvich. Expand into different verticals. Don’t spread across verticals too fast.
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