Remove B2B Remove Product Name Remove Reputation
article thumbnail

15 Entrepreneurs Explain How They Came Up With Their Business Name

Hearpreneur

The name of our company came from the name of our flagship product. Since we’re a mobile app company we wanted a product name that was short, easily remembered, non-controversial and at least somewhat descriptive of the service. My name is a bit lengthy but is a combination of what my company really is.

Naming 48
article thumbnail

How to Rank Well for Your Brand-Driven Queries in Google

Duct Tape Marketing

How long ago did you search for your brand name? I assume you think your Google search reputation is pretty OK? Well, let me tell you: Searching just for the company name isn’t enough. Imagine someone searching for [your-company-name scam ] or [your-product-name alternative ]. HubSpot , 2016).