Excellent Analytics Tips #19: Identify Website Goal [Economic] Values
Occam's Razor
JANUARY 24, 2011
Same thing with the link to Market Motive, my startup that offers quarterly courses and certification in web analytics, paid search, etc. Now do this: Total revenue divided by number of web_quotes. It is also a B2B company with no real online conversions, which makes our job in this context harder to do, and hence a great example.
123 
Let's personalize your content