Excellent Analytics Tips #19: Identify Website Goal [Economic] Values
Occam's Razor
JANUARY 24, 2011
1: Assign campaign codes & track offsite converting goals (micro-conversions). Same thing with the link to Market Motive, my startup that offers quarterly courses and certification in web analytics, paid search, etc. Compute conversion for online, identify costs saved due to non-payment of bounty, identify goal value!
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