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SEM is great because you can capture people as they’re searching for a solution, which is often some of the highest intent traffic you can find. Content marketing is a centralized channel that also has overlap with others, such as SEO, social media, and publicrelations. Litmus blog. Content Marketing.
Working in a B2B field, LinkedIn’s analytics are sensitive enough to track your audience by industry, seniority, function, and company size. He has 12 years of experience helping agencies & businesses improve their online marketing efforts through SEO, SEM, and social media services. Tina Chan, Social Media Manager, GEECL.
Teach referrals to your customers and offer to teach referral generation to their customers in B2B settings. PublicRelations– This includes activities aimed at receiving coverage in traditional media outlets. PublicRelations Category on Duct Tape Marketing. SEM Rush – Find profitable key words.
Things around accessibility of your website, sure, but also placement of content on third-party websites and pitching and essentially, yeah, a publicrelations job, right? If you're in B2B, especially B2B tech and you're selling to other B2B techies, the answer is you probably need to pay some attention to it.
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