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B2B Marketplaces Revisited

Version One Ventures

boom – expectations were high for B2B (product) marketplaces. Yet today, the world of B2B marketplaces still lags far behind its B2C counterpart. By reducing the friction for North American companies to find suppliers in China, they’ve been the most successful B2B marketplace to date. Tie in with the rest of the ecosystem.

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Come Join Our Investment Team in NYC!

View from Seed

You know the ecosystem and have a network that is additive to the rest of the team. You will spend the rest of your time working alongside the partners throughout the investment process – analyzing investment opportunities, assisting in market research and diligence, and post-investment portfolio support. About NextView.

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How to Write Better B2B Case Studies: 2 Lessons from Psychology

ConversionXL

In a world of fake news and fake reviews—only 37% of B2B buyers trust vendors—genuine customer success stories are precious assets. Yet, a 2018 B2B content marketing report found that case studies, while frequently created, aren’t always persuasive: ( Image source ). This is a missed opportunity. This is a missed opportunity.

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We’re Hiring for Our Investment Team at NextView’s NYC Office

View from Seed

You know the ecosystem and have a network that is additive to the rest of the team. . You will spend the rest of your time working alongside the partners throughout the investment process – analyzing investment opportunities, assisting in market research and diligence, and post-investment portfolio support. . About NextView.

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After the Lead Magnet: How to Nurture B2B Leads

ConversionXL

Most B2B leads don’t become customers. Additionally, most B2B marketers aren’t nurturing lead-magnet downloaders properly. I downloaded 25+ B2B lead magnets and discovered an array of shortcomings: Sending one or no follow-up emails, even when I opted-in to learn more. But Salesforce revealed that less than 0.5% Or at all.

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B2B Marketing Attribution: Models, Tools, and Processes

ConversionXL

Talk to any B2B marketer about attribution and they’ll either roll their eyes or rant about how it’s important but hard to get right—long lead cycles, multiple contacts from a single organization, etc. The critical touchpoints in B2B are the transition stages in the customer journey: First Touch. Time Decay. Position Based.

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Tune In, Turn On, Drop Out – The Startup Genome Project

Steve Blank

But he left to work on what he told me he came to do - crack the innovation code of Silicon Valley and share it with the rest of the world. B2C vs. B2B is not a meaningful segmentation of Internet startups anymore because the Internet has changed the rules of business. Max dropped out of Stanford after his first quarter.