A Smart Bear: Startups and Marketing for Geeks

NOVEMBER 5, 2014

Also this is almost exclusively B2B unless it’s something “luxury.” ” Big companies can buy it without much consideration, but small companies need to understand the value, so you might need sales material to convince them, and a demo. ZenDesk, Box) or performance-based (e.g.

Bootstrapping 294

Bootstrapping Technical Review B2C Sales Cycle 294

ConversionXL

OCTOBER 22, 2018

Talk to any B2B marketer about attribution and they’ll either roll their eyes or rant about how it’s important but hard to get right—long lead cycles, multiple contacts from a single organization, etc. The critical touchpoints in B2B are the transition stages in the customer journey: First Touch. Time Decay.

B2B 131

B2B Marketing Analytics Campaign 131

ConversionXL

APRIL 28, 2020

To have the future we wanted, we needed to shift away from monetizing our open-data community and toward enterprise sales. It wasn’t quite a flip from B2C to B2B, but it was close. Our next step was to adapt the funnel to fit our marketing automation platform and sales processes. Lesson 2: Make your funnel airtight. Conclusion.

Demand 101

Demand Revenue SQL B2B 101

Brandanew

MAY 6, 2016

Recently while speaking to a client, we talked about how his company was now transitioning from a traditional sales model to a more digitally cohesive environment. The key reason was that in the B2B environment they were in, the buyers had changed. Salespeople in the social era had to be digitally social too.

Social Media 100

Social Media Curation B2B Sales Cycle 100

ConversionXL

JUNE 2, 2022

According to Demand Gen Report, 56% of B2B buyers say that a web search is their first resource, and 79% say the winning vendor’s content significantly impacts their buying decision. There are other factors involved in making your decision, such as: The complexity of the buying cycle. How are you better than the rest?

Lead Generation 94

Lead Generation Marketing Sales Cycle Campaign 94

Duct Tape Marketing

NOVEMBER 3, 2021

So this is part one to tune in to we'll have them all hooked together in the show notes, but tune into the rest ones, rest of the episodes coming up. And then finally, I think most businesses, particularly in the B2B world, uh, can and should create what I call a referral mastermind. And certainly shortens the sales cycle.

Technical Review 101

Technical Review Networking Texas Forecast 101

ConversionXL

JUNE 2, 2022

Sales and marketing collaborate until a deal is closed and beyond to secure long-term customer retention. Individuals don’t make B2B buying decisions; groups do. ABM must target the entire buying committee, not just one or two individuals who may never be involved in sales conversations. A client may offer more than revenue.

Customer 98

Customer Marketing Channel Acquisition 98