Both Sides of the Table

JANUARY 25, 2015

I have written about the deceiving nature of early successes before – in particular in the SaaS or B2B world leading to a phenomenon called “shelfware.” Or app companies that went viral due to spammy friend requests to download in an app store only to have a community backlash and subsequent crash. Startup Lessons'

Product 150

Product B2B Warrant Technical Review 150

ConversionXL

JANUARY 4, 2016

Yes, there’s a lot of insight to be gained from web analytics for eCommerce sites , you can also learn a lot about B2B lead generation if you’re using analytics correctly. More on this as we get deeper into measurable web analytics for B2B marketing sites. Measuring the Performance of Informational Sites.

Lead Generation 48

Lead Generation B2B Analytics eCommerce 48

Duct Tape Marketing

JUNE 12, 2024

written by Tosin Jerugba read more at Duct Tape Marketing The Duct Tape Marketing Podcast with John Jantsch In this episode of the Duct Tape Marketing Podcast, I interviewed Jonathan Gandolf, the founder and CEO of The Juice, a B2B content platform aimed at solving marketers’ biggest pain points in distribution, reach, and audience engagement.

Marketing 88

Marketing B2B Distribution Audience 88

Duct Tape Marketing

JUNE 23, 2022

Jenny has been creating, executing, and reviewing strategies for online communities for more than 10 years. 3:59] Who needs to be thinking about community — B2B brands or B2C brands? [5:58] 10:42] What are the benefits of a B2B company growing a community? [12:41] Click on over and give us a review on iTunes, please!

Community 98

Community B2B B2C Technical Review 98

Software By Rob

OCTOBER 14, 2010

And after talking about this subject at length, I found myself again evangelizing it last week at the Business of Software conference. And these days with how easy it is to build an application, your code isn’t worth much, either. Ideas (and in many cases the code itself) are not worth as much as we think.

Software Review 77

Software Review Marketing Technical Review Software 77

ConversionXL

APRIL 28, 2020

It wasn’t quite a flip from B2C to B2B, but it was close. This is the model my customers referenced when I was selling them demand-gen software in 2014. That makes it real to you and the rest of the company. There’s no time to rest—the world’s best funnel can still get better. . Image source ).

Demand 101

Demand Revenue SQL B2B 101

Duct Tape Marketing

JUNE 6, 2024

Navy veteran who launched UpMyInfluence.com to help agencies, consultants, coaches, and other high-ticket B2B service providers skyrocket their sales. million readers, and regularly appears on more than 75 TV stations across the country. [19:46] How do you think podcasting and B2B sales will look in the next 5 years? [23:02]

Lead Generation 83

Lead Generation Networking PR B2B 83

ConversionXL

OCTOBER 4, 2021

Email generates as much as $42 for every dollar spent , and is a top-three marketing channel for 87% of B2B and 76% of B2C marketers. As many as 97% of people read product reviews before making a purchase and 89% consider them an essential resource. . The follow-up and additional reviews speak to the consumer’s subconscious mind.

Email 136

Email Customer Marketing Software Review 136

ConversionXL

JANUARY 18, 2022

In this article, you’ll understand what brand equity is and how to build it so your audience reaches for your product, service, or solution over the rest. It’s one of many ecommerce software platforms on the market but only the fifth most popular by market share. Studies show that only 5% of B2B customers are ready to buy.

Equity 94

Equity Marketing Social Media Software Review 94

Up and Running

OCTOBER 20, 2015

Due diligence. Avoid general phrases like “due in three weeks” and stick with an exact due date. If it is a week before payment is due and you still haven’t received anything, don’t hesitate to send them a friendly reminder email or letter. See Also: Advice From One B2B Collection Agency on How to Get Paid.

Software Review 60

Software Review Customer Technical Review Due Diligence 60

Steve Blank

APRIL 1, 2020

This article previously appeared in the Harvard Business Review. I listened in on a board call with an enterprise software company this week, and when the CEO said, “Our VP of sales assured me our pipeline won’t be affected.” B2B – cloud services, online meetings, virtual workforce management, collaboration tools.

South Korea 334

South Korea Salary Business Model China 334

Up and Running

AUGUST 7, 2019

We often hear about them being empowered to impact change and set offline expectations due to what they experience on the site, and this is somewhat true. They’re not even seeing seven full pages, as the last one cuts off roughly 30 items earlier than the rest. So, you can browse 306 different options, or 0.3 Be mobile-friendly.

eCommerce 77

eCommerce Software Review Technical Review Audience 77

View from Seed

SEPTEMBER 4, 2018

The rest have been companies with some early market validation. When we started the firm, we were also more narrowly focused geographically due to our smaller team and network. It’s where we believe our expertise can be most helpful to a young company, and it’s what we love to do.

North America 120

North America Seed Stage Early Stage Lead Investor 120

ConversionXL

SEPTEMBER 16, 2020

For specific B2B folks (targeting by title + industry), LinkedIn is a good bet. So we dialed it back: A new group of testers validated those changes: “The tone of the rest of the text does a good job of implying the type of commitment that’s needed to learn something of value via their course and website.” “It’s Conclusion.

Campaign 116

Campaign B2B Software Review Differentiation 116

ConversionXL

JUNE 2, 2022

For example, recently I was in the market for some transcription software. I headed to Google to search for “best transcription software” and read some blog posts that reviewed the best options. ABM is resource-heavy and requires significant investment in software and infrastructure to support sales and post-sales activities.

Lead Generation 94

Lead Generation Marketing Sales Cycle Campaign 94

ConversionXL

OCTOBER 16, 2022

The email list recipients weren’t the business’s target audience; Because of this, many had a negative buying experience; Half wrote negative reviews or warned friends to avoid the brand. Fifteen wrote positive reviews, and eight made second purchases within three months. Why such a poor return? Digital ad spending in the U.S.

Acquisition 129

Acquisition eCommerce Customer Churn Rate 129

ConversionXL

SEPTEMBER 15, 2020

To do that, you have two options: Google Analytics Tracking Code —This is the traditional method. Copy and paste the tracking code on your site. Once the code or script has been added / setup, use your “Real-Time” Google Analytics reports to verify that pageviews are being tracked properly. Account setup.

Analytics 70

Analytics eCommerce Software Review Technical Review 70

ConversionXL

NOVEMBER 9, 2021

Memberstack’s B2B audience are familiar with YCombinator. Memberstack has loaded up on reviews, most of which can’t be read without clicking through to another page. Scrolling further, we have a simple 3-step process on how the software works. Scrolling further, we have a simple 3-step process on how the software works.

Audience 156

Audience Video Software Review Conversion 156

ConversionXL

FEBRUARY 12, 2019

Overall acquisition costs for both B2C and B2B have gone up by 50% in the past five years. The exact coupon code that converted people speaks volumes about the kind of promotions that influence their decision to buy. Drop sub-par products and concentrate on the ones that consistently bring repeat purchases and good reviews.

Retention 126

Retention Analytics Campaign eCommerce 126

ConversionXL

JUNE 15, 2017

Especially if you’re a B2B company doing lead generation and passing leads over to a sales team, you want to make sure they’re qualified leads – otherwise more leads ends up being an externality , incurring its own cost in wasted productivity. Know also that, especially for B2B, data enrichment companies like Clearbit exist.

Design 91

Design Software Review Mobile Naming 91

ConversionXL

SEPTEMBER 20, 2021

The rest are served up as suggested videos or accessed via browse features: . You don’t need additional software or expensive tools to conduct a competitor analysis. Review their video content. Reach metrics include the following reports: Impressions Impressions click-through rate (CTR) Traffic sources.

Analytics 134

Analytics Metrics Channel Video 134

ConversionXL

JUNE 8, 2017

According to a recent academic study, “a typical Netflix member loses interest after perhaps 60 to 90 seconds of choosing, having reviewed 10 to 20 titles (perhaps 3 in detail) on one or two screens.” In the rest of this article, I will share with you a basic process you can use to build upon. Image Source. The solution?

Programming 97

Programming Revenue Analytics Software Review 97

Duct Tape Marketing

DECEMBER 7, 2022

” Melanie is also the Co-Founder of The Convoy and GroupUps, B2B marketplaces that help small businesses save money so they can invest more in themselves and their communities. Click on over and give us a review on iTunes, please! That's true in like the B2B space. Key Takeaway: You say your company is amazing.

Marketing 91

Marketing Audience B2B Framework 91

Steve Blank

NOVEMBER 9, 2009

This required convincing software vendors to move their applications to our unique machine architecture. I had hired the VP of marketing from a potential software partner who was responsible to get all this 3 rd party software on our computer. The rest of the progress report sounded just like this. Me: How about Dyna 3D

Silicon Valley 332

Silicon Valley Software Review RSS Technical Review 332

ConversionXL

JUNE 2, 2022

Individuals don’t make B2B buying decisions; groups do. To maximize impact and ensure correct prioritization, the team reviewed the top 10 accounts quarterly. Programmatic ABM: One-to-many accounts marketing that leverages ABM software to tailor and personalize marketing programs for specific named accounts at scale.

Customer 98

Customer Marketing Channel Acquisition 98

YoungUpstarts

DECEMBER 28, 2015

We pored through the rest of the report and checked in with Ryan Bonnici, marketing director at HubSpot Asia Pacific & Japan – who is an experienced digital marketing leader having held roles previously at Salesforce, ExactTarget, Microsoft and Qantas Airways – to explain some of the findings.

Asia 100

Asia Las Vegas Marketing Technical Review 100

Startup Lessons Learned

JULY 5, 2010

When I wrote a review of Four Steps on this blog in November, 2008, I did my best to be candid and warn of a few shortcomings: And Steve is the first to admit that its a "turgid" read, without a great deal of narrative flow. You can easily take from it whatever makes sense for your business, and leave the rest.

Customer Development 166

Customer Development Developer San Francisco Customer 166

ConversionXL

JULY 1, 2014

In the rest of this article we’re going to be concentrating on qualitative data, more specifically getting it through qualitative surveys. It can be a gift card, coupon code, free shipping etc. If B2B try to get information about industry and position in the company. Step 2 – Coding The Data. Interpret the data.

Customer 76

Customer Design Software Review Lead Generation 76

ConversionXL

APRIL 3, 2018

Shoutout to @PeepLaja and the rest of the CXL team for making this happen year after year. Renee Thompson – How to Win at B2B Optimization. The team from @northwoods watching #b2b optimization at #CXLLive presentation by @rsdthompson #relevanttopic #DigitalMarketing pic.twitter.com/edr237aHNf. What makes B2B different?

Retention 106

Retention Artificial Inteligence Channel Email 106

ConversionXL

JANUARY 31, 2014

Message Match] Project Management Software. The opinion they’ve subconsciously formed in between 1/13th to 1/50th of a second will influence every decision they make for the rest of their time on the page. 5 Dimensions of Rockstar B2B explainer videos. The Science Of Landing Pages & How To Build One Backwards.

Analytics 134

Analytics Video Matching Conversion 134

Duct Tape Marketing

MAY 25, 2022

Click on over and give us a review on iTunes, please! And what I love about the simplicity of the definition is the software we use every day, as marketers, as consumers, the hardware we use the phones like your iPhone, they're incapable of doing things on their own, unless they're told how to do them. Marketing AI Institute.

Artificial Inteligence 97

Artificial Inteligence Marketing Cofounder SMS 97

Occam's Razor

JULY 6, 2016

It does not matter if you are are B2B or B2C. They have an approach to simplicity in software that is closer to a pure Google experience (when compared to the nails scratching a blackboard irritation that is personified in the Samsung phones). When was the last time you submitted a product review on your site? REVIEW ORDER?

Design 87

Design Software Review Mobile Analytics 87

ConversionXL

AUGUST 5, 2015

By using social proof in the form of testimonials, reviews and trust icons you’re helping customers make a decision, feel confident about their choice, and a part of something bigger. Use this if you’re marketing B2B software, agency services, etc. Reviews – Think of reviews as testimonials’ more objective cousin.

Technical Review 48

Technical Review Software Review Social Media Conversion 48

conversionxl.com

FEBRUARY 4, 2014

Message Match] Project Management Software. The opinion they’ve subconsciously formed in between 1/13th to 1/50th of a second will influence every decision they make for the rest of their time on the page. 5 Dimensions of Rockstar B2B explainer videos. The Science Of Landing Pages & How To Build One Backwards.

Analytics 98

Analytics Software Review Conversion Video 98

ConversionXL

NOVEMBER 6, 2015

These types of results due to validity threats can, and do, happen to you. Brainstorming and reviewing a list of any technical and environmental factors/variables that could potentially corrupt test validity is done up-front. An element of your test triggers an action that disables or changes your testing tool code.

PPC 48

PPC Software Review Technical Review Campaign 48

Occam's Razor

MARCH 10, 2015

No standard reports you can just go grab once you update your site code to analytics.js. Not since we started parsing weblog files have we had to take these many code showers. Not just because of your code treats that as a unique instance, but also because you might be using multiple tools. Big problem for Google to solve.

Analytics 60

Analytics Technical Review Software Review Web 60

Occam's Razor

AUGUST 12, 2013

We have fought valiant battles, paid expensive consultants, purchased a crazy amount of software, and achieved an implementation high that is quickly, followed by a " gosh darn it where is my return on investment from all this?" There are few things more complicated in analytics (all analytics, big data and huge data!) " low.

Channel 162

Channel Analytics Campaign Conversion 162