YoungUpstarts

NOVEMBER 5, 2018

by Keith Johnstone, Head of Marketing of Peak Sales Recruiting. economy growing at a rate of over 4% , it is an exciting time for startups looking to scale up. High-growth startups in the software sales space need to hire adept salespeople to be competitive. These are areas where the startup can shine.

Sales 164

Sales Startup Salary Non-Compete 164

YoungUpstarts

MARCH 5, 2018

by Keith Johnstone, Head of Marketing of Peak Sales Recruiting. After speaking with many tech startups last month at the Consumer Electronics Show, the common theme among them was a desire to achieve explosive growth in 2018. That is, if they have the right sales team in place…. The Q1 clock has officially started ticking.

Sales 113

Sales Artificial Inteligence Retention Startup 113

The Startup Magazine

NOVEMBER 26, 2023

In B2B businesses, account-based marketing (ABM) is a potent strategy that revolutionizes how brands engage with their audience. How Account-Based Marketing Can Help B2B Businesses Account-based marketing is a strategic approach that customizes marketing efforts toward specific high-value accounts.

Customer 116

Customer Marketing Campaign Architecture 116

For Entrepreneurs

FEBRUARY 10, 2015

Survey results from 342 B2B SaaS companies on key inside sales metrics including group structure, ramp and retention, quota and compensation, activity & technology and leadership. Startup Help Inside Sales inside sales management Survey' Startup Help Inside Sales inside sales management Survey'

Sales 60

Sales B2B Retention Metrics 60

David Teten

DECEMBER 16, 2015

For early stage companies, the metrics that matter might typically center around activation, engagement and retention. Sales Pipeline. Conversion to Sales %. Metrics for Certain Categories of Startups. I’ve previously posted a template board deck ; also see A16Z’s preferred startup metrics. Users/Customers.

Metrics 60

Metrics Analytics Balance Sheet .Net 60

View from Seed

AUGUST 30, 2016

For those of us that have been working in the startup and technology space for at least the past 10 years, these addresses mean two things. Despite that data, we don’t compete in one of the largest opportunities (in terms of sheer number of people using the product) that the startup and technology world has to offer. 1 Hacker Way.

Social Media 185

Social Media B2B North America Media 185

Mucker Lab

APRIL 6, 2023

Hila Qu joined Mucker’s Tony Yang for an Ask-Me-Anything (AMA) conversation about Product-Led Growth (PLG) for Startups to kickoff the 2023 Mucker Growth Series. Hila Qu has been the Head of Growth or VP of Growth at a number of different companies and startups, most notably Acorns and GitLab. You need a lot of education.

Product 78

Product CTO Hire Startup Fractional CTO 78

ConversionXL

APRIL 4, 2017

When Does Paid Acquisition Work for SaaS Startups? There are many who aren’t doing it well , but to me it seems this is a natural extension of any other acquisition channel, and a super important lever for retention and relationship building. If you can make sales work, this is another eminently scalable channel for startups.

Channel 118

Channel Marketing Viral SEO 118

Hippoland

AUGUST 8, 2018

One thing I’ve noticed is that almost every repeat, previously-successful-founder focuses on the same thing for their respective startups: customer acquisition. For example, if you are running affiliate ads for hotels, you might get 3-5% on a sale. You will use your fridge for a decade or more so the retention here is high.

Founder 48

Founder Sales Cycle Affiliate Retention 48

Hippoland

AUGUST 8, 2018

One thing I’ve noticed is that almost every repeat, previously-successful-founder focuses on the same thing for their respective startups: customer acquisition. For example, if you are running affiliate ads for hotels, you might get 3-5% on a sale. You will use your fridge for a decade or more so the retention here is high.

Founder 48

Founder Sales Cycle Affiliate Retention 48

ConversionXL

SEPTEMBER 20, 2018

Three out of every four B2B buyers would rather self-educate than learn about a product from a sales representative, according to Forrester. Or would you prefer to go through a lengthy sales process to see if it’s a good fit? Tidal Wave 2: Startups are more expensive to grow. The sales-led GtM strategy.

Marketing 289

Marketing Sales Cycle Acquisition Sales 289

A Smart Bear: Startups and Marketing for Geeks

JULY 23, 2013

of revenue, force-feeding sales pipelines with an unprofitable product. I know the argument: The pay-back period on sales, marketing, and up-start costs is long, but there’s a profitable result at the end of the tunnel. Marketing, sales, legal, account management, on-boarding, technical guidance, training.

Business Model 335

Business Model .Net Revenue IPO 335

Duct Tape Marketing

OCTOBER 17, 2018

I actually did a study on this a few years ago, and I looked at 351 B2B companies with 50 to 1000 employees, and there was a huge difference between the software companies and the non software companies. They have a website, they probably have a sales team, is that kind of where it ends? John Jantsch: Yeah.

Marketing 56

Marketing Social Media Analytics Software 56

YoungUpstarts

AUGUST 28, 2017

You could put it up for sale. At a time when customer retention teams go out of their way to cling on to their base of customers, should you be making it easier for them to quit? Taking your focus away from customer retention and instead focusing on a transaction-based relationship is also good from a customer experience point of view.

Customer 124

Customer eCommerce Marketing Retention 124

YoungUpstarts

SEPTEMBER 11, 2013

The early startup phase of your business is a very exciting time because there is an immense amount of opportunity and success to be had. In their own words, it’s: “B2C and B2B marketing that optimizes value to the buyer at any stage of the customer life cycle, dramatically increasing the propensity of that customer to purchase.

Metrics 133

Metrics B2C B2B Channel 133

Duct Tape Marketing

MAY 25, 2022

John Jantsch (00:00): This episode of the duct tape marketing podcast is brought to you by the female startup club, hosted by Doone Roisin, and brought to you by the HubSpot podcast network. Listen to the female startup club, wherever you get your podcasts. This is John Jan and my guest today's Paul Roetzer. It's called drip.

Artificial Inteligence 90

Artificial Inteligence Marketing Cofounder SMS 90

YoungUpstarts

SEPTEMBER 11, 2013

The early startup phase of your business is a very exciting time because there is an immense amount of opportunity and success to be had. In their own words, it’s: “B2C and B2B marketing that optimizes value to the buyer at any stage of the customer life cycle, dramatically increasing the propensity of that customer to purchase.

Metrics 100

Metrics B2C B2B Channel 100

VC Cafe

MARCH 15, 2016

You have to invest time and money into building a sales and marketing team to acquire customers beyond early adopters. To begin with, let’s illustrate the sales process with a simple graphic of the funnel that comes from an excellent post on Stratechery about marketing channels. sales or support). Use the right tools.

Sales 60

Sales Marketing Sales Cycle B2C 60

VC Cafe

SEPTEMBER 26, 2022

The past year was a wild ride for startups and founders, giving a whole new meaning to the ”rollercoaster” aspect of being an entrepreneur. A combination of competition for top talent and an effort to bring employees back to the office drove startups in Israel to throw extravagant parties and all-inclusive retreats abroad.

Founder 187

Founder Startup Valuation Pre-Money Valuation 187

ConversionXL

NOVEMBER 22, 2022

Customer Lifetime Value: Learn how to increase retention Where to track customer lifetime value Conclusion. For example, if your goal is to boost sales by 20% over the next quarter, you might set multiple KPIs to get the full picture of how your team is progressing (e.g., What are digital marketing metrics? submits a form).

Metrics 105

Metrics Analytics Marketing Acquisition 105

ConversionXL

NOVEMBER 15, 2016

The differences, much like the differences of B2B optimization in general, mostly come down to differing business cycles, purchasing decisions, and success metrics. Some are complex and require sales development and account executives to close, like Oracle’s marketing cloud. How is Optimization Different for SaaS? Image Source.

Conversion 48

Conversion Churn Rate Retention Metrics 48

Steve Blank

APRIL 1, 2020

So here’s a five-day playbook to help CEOs of cash-flow negative startups, or ones about to go negative, assess the new normal and respond with speed and urgency. For companies burning cash, such as startups, how much cash do you have? Sales pipeline/forecast. For startups: source of VC money? External Assessment.

South Korea 335

South Korea Salary Business Model China 335

ConversionXL

MAY 27, 2022

Without awareness and leads, you’re missing out on opportunities to close sales and grow your business. This has changed how buyers interact with sales. More than two-thirds of buyers have researched your solution (and others’) before talking to sales. Plus, 60% prefer not to interact with sales reps at all. The metrics.

Demand 115

Demand Affiliate Audience Leadership 115

ConversionXL

APRIL 3, 2018

Facts don’t change minds – true for both sales and customers. Tara Robertson – How to 10x Growth by Optimizing Customer Marketing & Retention. Retention is the most important thing – if that’s poor, nothing else matters. Start with retention. Optimize for retention, not just acquisition.

Retention 106

Retention Artificial Inteligence Channel Email 106

ConversionXL

JANUARY 18, 2022

With the right framework, any startup can achieve this in their industry. Yet, in 2021, Shopify posted record sales, growing 113% year-over-year and doubling in brand value to $828 million. Since its launch in 2006, Shopify has positioned itself as the best solution for small-end and startup entrepreneurs. It’s the safer bet.

Equity 94

Equity Marketing Social Media Software Review 94

Both Sides of the Table

OCTOBER 25, 2014

Very few investors understand this and even fewer startups. When you’re an early-stage business every dollar matters and because many startup teams these days are very product & technology centric they often miscalculate the importance of PR. You can’t measure the retention benefits but I promise it exists.

PR 415

PR Early Stage Dividend Acquisition 415

ConversionXL

NOVEMBER 25, 2015

Note: if you’re a startup, these techniques might be overkill. According to B2B International , “It is suited to categories where products and services are relatively similar to each other, and where brand is a strong determining factor behind decision-making.”. 7 Psychological Pricing Hacks to Double Sales.

Product 48

Product Retention Revenue Acquisition 48

www.rocketwatcher.com

NOVEMBER 8, 2010

Rocket Watcher Product Marketing for Startups Product Marketing for Startups About Speaking Contact Email Posts Startups Product Marketing Messaging Social Media Commentary Uncategorized Marketing Metrics 101 for B2B Startups 13. Rocket watcher b2b marketing metrics View more presentations from April Dunford.

B2B 42

B2B Metrics Marketing Startup 42

ConversionXL

FEBRUARY 3, 2016

Of course, habits aren’t only affecting the promotion and sale of household cleaning supplies and toiletries. What I typically find is if people haven’t read about lean startup, then the way they make decisions on what we should build is what the highest paid person in the room says they should build. Sales were minimal.

Conversion 48

Conversion Technical Review Software Review B2B 48

VC Cafe

OCTOBER 23, 2022

In this post, I will cover why revenue is important, why it’s a bad north star KPI and what startup founders should consider when choosing a North Star Metric (NSM). Why is revenue important (the obvious facts): We can all agree that revenue is important, or even essential, for startup success.

Metrics 179

Metrics Revenue B2C Portfolio 179

ConversionXL

JUNE 24, 2014

Whether you make money through sales or ads, you ALWAYS need more user engagement on your website. MailChimp, the B2B subscriber email management service, recorded a 66% drop in failed logins after introducing social login. If login data is gold, social login data is platinum ,” he says.Source: Big Data Startups. “In

Social Network 130

Social Network Viral Social Media B2C 130

Austin Startup

OCTOBER 19, 2010

RecycleMatch is an Online B2B Marketplace for Commercial Waste and Recyclables. The combination of agent and server applications provides a full customer life-cycle, direct communications channel spanning lead creation/generation, customer activation, and customer retention/loyalty. RecycleMatch. SocialSmack.

Technical Review 78

Technical Review Social Network Cloud B2B 78

Brandanew

AUGUST 12, 2015

But let us see if we can come up with a few helpful tips on how to build customer trust for your Startup brand. How To Build Customer Trust For Your Startup Brand. Editor’s note: Why Do You Need to Build Customer Trust For Your Startup Brand? This is especially true for B2B services. How you project it is up to you.

Customer 100

Customer Startup B2B Retention 100

ConversionXL

NOVEMBER 11, 2015

Whether you’re a conversion optimization agency, consultant, or in-house at a startup or enterprise, investing in the right conversion optimization tool is a big decision. The services offered post-sale are not necessarily well-regarded and in the worst case may be considered “nickel and dime” – though that may be changing.

Software Review 48

Software Review Technical Review Development Team Review Conversion 48

Hearpreneur

DECEMBER 15, 2017

#7- To prioritizes employee and client retention. The company that employed us began putting profits above people and new sales above client retention. The three of us had the exact opposite mentality and created a company that prioritizes employee and client retention. We would name our sales intelligence company Vainu.

Entrepreneur 115

Entrepreneur Czech Republic Retention B2C 115

mashable.com

NOVEMBER 3, 2010

Here’s an overview: Mitch Kapor: Kapor is founding partner of Kapor Capital , a firm that invests in seed and early stage startups. This is the man you’ll need to impress should you wish to slice off a piece of the sFund pie for your startup. Craig is currently the CEO and founder of stealth-ish startup BetterWorks.

Angel Investor 80

Angel Investor Startup San Francisco Social Media 80

ConversionXL

AUGUST 1, 2017

Customer loyalty is sometimes confused with customer satisfaction, as well as retention. Retention is the behavioral indicator of loyalty, whereas loyalty is usually attitudinal (though technically retention could be considered behavioral loyalty). You know the value of retention. The differences are small but important.

Customer 114

Customer Retention B2C Programming 114