ConversionXL

OCTOBER 30, 2021

However, with every new technology, channel, and distraction served up by the internet, that journey becomes less linear, and the traditional funnel becomes less relevant. According to Statista , Facebook is strong for both B2B and B2C marketers, LinkedIn is better suited to B2B marketing, and Instagram is best for B2C marketers.

Customer 140

Customer Marketing Social Media CPA 140

Both Sides of the Table

OCTOBER 25, 2014

When you’re an early-stage business every dollar matters and because many startup teams these days are very product & technology centric they often miscalculate the importance of PR. You can’t measure the retention benefits but I promise it exists. Very few investors understand this and even fewer startups.

PR 415

PR Early Stage Dividend Acquisition 415

VC Cafe

JUNE 6, 2024

This post explores the most important benchmarks VCs look for in B2B SaaS with data brought to you by 20VC/La Famiglia, Serena Capital, Emergence Capital, and Openview Ventures, providing definitions and insights into the most critical metrics for SaaS companies.

B2B 97

B2B Burn Rate Generative AI Retention 97

Duct Tape Marketing

FEBRUARY 2, 2023

19:38] Talk a little bit about the technology aspect of a community from a practical standpoint – how does community management play into this? [22:43] We didn't have the right technology. If I recall, you know, I'm envisioning somebody listening to this going, we need to do community, we need to increase customer retention by 12%.

Community 96

Community Marketing Audience Networking 96

ConversionXL

JUNE 2, 2022

Sales and marketing collaborate until a deal is closed and beyond to secure long-term customer retention. Individuals don’t make B2B buying decisions; groups do. It goes into more detail, such as how likely they are to be a market leader and which technologies they’re using. ABM opens the door to many types of opportunities.

Customer 98

Customer Marketing Channel Acquisition 98

ReadWriteStart

JANUARY 10, 2020

The Onset of Online Merchandising Store: With the technology growing leaps and bounds in every sector, visual merchandising isn’t limited to just retail stores. However, smaller brands can also deliver such an exquisite experience directly to customers, B2B, B2C, and even to non-fashion brands. Increase your total customer base.

Startup 78

Startup eCommerce B2C Metrics 78

mashable.com

NOVEMBER 3, 2010

The web and technology bubble has a lot in common with the rest of the business world in that there are essentially two disparate groups — the haves and the have nots. The group seeks out technologies that are complementary to the company’s core operations, including applications, software and infrastructure startups.

Angel Investor 80

Angel Investor Startup San Francisco Social Media 80

Guy Nirpaz

DECEMBER 12, 2011

This executive owner should be responsible for client retention. From a client to client perspective the owner should be a post-sales account manager, often referred to as a Client Advocate, Client Account Manager or Client Success Manager who is measured on retention, and not new sales revenue.

Retention 54

Retention Merger Programming Sales 54

ConversionXL

APRIL 4, 2017

There are many who aren’t doing it well , but to me it seems this is a natural extension of any other acquisition channel, and a super important lever for retention and relationship building. For certain businesses, though – usually B2B with a high enough price tag and lifetime value – sales is a must. Hacking Sales.

Channel 118

Channel Marketing Viral SEO 118

ConversionXL

SEPTEMBER 15, 2020

This contractless model means giffgaff has to work “bloody hard” on retention, according to Sophie Wheater , giffgaff’s current CMO. They even created a B2B technology agency called Ocado Solutions to help build other online supermarkets. Pay per minute and pay per text costs in 2019. Image source ).

Customer 85

Customer Community Revenue Software Review 85

ConversionXL

FEBRUARY 3, 2016

If you think B2B is exempt from this, you’re wrong. Nearly 85% of respondents believe that habituated buying decisions are just as relevant to B2B marketing as B2C marketing. There’s technologies that we didn’t use before that we now use today. You want to focus on retention and habit formation.

Conversion 48

Conversion Technical Review Software Review B2B 48

The Startup Magazine

NOVEMBER 26, 2023

In B2B businesses, account-based marketing (ABM) is a potent strategy that revolutionizes how brands engage with their audience. How Account-Based Marketing Can Help B2B Businesses Account-based marketing is a strategic approach that customizes marketing efforts toward specific high-value accounts.

Customer 147

Customer Marketing Campaign Architecture 147

Duct Tape Marketing

APRIL 7, 2022

So are you a graphic designer or are you a graphic design firm that specializes in helping B2B SaaS companies communicate visually like through their complicated data systems for enterprise customers like same service, graphic design. And generally that comes down to two things. How commoditized is your positioning around that service?

Cofounder 94

Cofounder Hosting Networking Software Review 94

VC Cafe

AUGUST 3, 2023

While Israeli startups successes are well known in the B2B space (cybersecurity, enterprise tech, devops…), B2C startups are unsung heroes… The landscape of B2C tech in Israel is blossoming, despite several challenges. Meanwhile in the US, B2C startups raised $100 billion in 2022, 40% of the total funding.

Israel 148

Israel B2C Generative AI Artificial Inteligence 148

YoungUpstarts

MARCH 5, 2018

From smart cities and driverless cars to artificial intelligence, big data, CRM and SaaS, 2018 is ripe for technology companies to achieve record revenue and profits. Today’s best reps don’t rely on their sales engineers to explain how their solution integrates or complements their prospect’s technology stack.

Sales 113

Sales Artificial Inteligence Retention Startup 113

YoungUpstarts

SEPTEMBER 16, 2016

Often, technology is integrated into the gamification process that leads to innovation in the process along with the personnel growth, employee performance management, and escalation of a learning curve. In the case of B2B business, the ideal way is to come up with a robust symbiotic gamification model for business progression.

Retention 100

Retention Cofounder B2B Framework 100

Mucker Lab

MAY 1, 2013

Three generations into the birth of information technology, we are at the global inflection point – while it might not seem like it today, a hundred years from now it would be obvious and self-evident. There is, in fact, an entire technology category that fits this thesis perfectly – etail or commonly referred to as e-commerce.

Software 107

Software Silicon Valley Los Angeles Columbus 107

Hunter Walker

SEPTEMBER 9, 2023

Software and technology in general has driven down the cost of most creativity and powerful tools are in the hands of more than 1 billion human beings. There also weren’t a lot of novel ‘consumer startups’ being built in non-gaming areas, so Creator Economy was attractive to folks who didn’t want to work in B2B.

Non-Compete 174

Non-Compete Distribution Community B2B 174

Up and Running

NOVEMBER 23, 2021

But what is eCommerce fulfillment and how can it help in customer service and retention? Why is eCommerce fulfillment an important tool for customer retention? Each option has a range of benefits and drawbacks that can help with customer retention. Use of better technology. So, let’s begin. What Is eCommerce fulfillment?

eCommerce 110

eCommerce Customer Retention Reputation 110

Version One Ventures

FEBRUARY 18, 2015

In recent years we have seen a big focus on establishing customer success teams across the SaaS B2B industry. The goal is about both (initial) conversion and (subsequent) retention. Given the amount of products, services, and technology competing for our attention, I imagine this is a similar trend across the SaaS space.

Customer 60

Customer Retention B2B Conversion 60

Ben's Blog

MAY 15, 2020

People saying, “This is what’s happening to B2B SaaS or this is what’s happening to this category.” And so, we’ve seen a product-led growth motion certainly in the B2B space happening slowly. It’s very much aligned with some really big technologically-driven shifts.

Founder 36

Founder Conversion Technical Review Cash Position 36

Austin Startup

FEBRUARY 1, 2011

According to Marketing Sherpa’s 2011 B2B Marketing Benchmark Report, 78% of respondents said that generating high quality leads was their top priority for 2011. Reachforce provides a simple, yet powerful solution which enables marketers to unlock the potential of their existing technology and data investments.

B2B 54

B2B Acquisition Retention Finance 54

ConversionXL

NOVEMBER 15, 2016

The differences, much like the differences of B2B optimization in general, mostly come down to differing business cycles, purchasing decisions, and success metrics. Within the distributed model, you often times have a central person or team that is supporting the technology of conversion rate optimization. They often provide training.

Conversion 48

Conversion Churn Rate Retention Metrics 48

Women Entrepreneurs Can

AUGUST 30, 2024

Whether you need B2B or B2C lists, list brokers can tailor the data to your specific needs, ensuring your marketing campaigns reach the right audience and improve your ROI. This not only increases customer satisfaction but also boosts loyalty and retention. Additionally, it is crucial to train your team to handle data effectively.

Management 52

Management B2C B2B Retention 52

Hippoland

OCTOBER 16, 2016

Open source libraries (such as TensorFlow) make technology more accessible for less skilled or self-taught developers such as myself to use. Essentially my definition for companies in this category is that the technology is so difficult to build that only a small subset of people in the world can build it. So what is in this category?

Startup 48

Startup Vertical Early Stage Bootstrapping 48

Guy Nirpaz

MAY 10, 2012

These are technologies coming from the consumer marketing space. Think about Atlassian: a $100 million+ revenue B2B software companies with ZERO sales personnel. Measuring and optimizing customer lifetime value was a big topic. There will be many SaaS companies with no sales teams. And their velocity is so much higher.

Software 49

Software Customer San Francisco Analytics 49

Duct Tape Marketing

OCTOBER 21, 2016

Often, technology is integrated into the Gamification process that leads to innovation in the process along with the personnel growth, employee performance management, and escalation of a learning curve. In the case of B2B business, the ideal way is to come up with a robust symbiotic gamification model for business progression.

Retention 28

Retention B2B Framework Employee 28

Duct Tape Marketing

APRIL 28, 2016

You already know the value of a referral in building retention, value and loyalty to your brand. And technology has changed the way it works: Social media is the new word-of-mouth marketing. It can help build the buzz, joining technology with the old-fashioned power of word-of-mouth referrals. photo credit: Pixabay.

Social Media 28

Social Media Retention Channel B2B 28

VC Cafe

JULY 26, 2020

The fundamentals (unit economics/ margins, CAC>LTV, the importance of retention) are more important now. Single users can test enterprise software using a credit card. In 2020, there is no second chance to make a first impression. In conclusion, I believe most of the Lean Startup isn’t fully dead.

Lean 214

Lean Seed Capital Startup Burn Rate 214

VC Cafe

MARCH 15, 2016

As you could have guessed, technology comes to the rescue. It works both in a B2B and B2C context, as some studies show that 44% of online consumers say that having questions answered by a live person while in the middle of an online purchase is one of the most important features a Web site can offer. Online chat.

Sales 60

Sales Marketing Sales Cycle B2C 60

Hearpreneur

DECEMBER 15, 2017

#7- To prioritizes employee and client retention. The company that employed us began putting profits above people and new sales above client retention. The three of us had the exact opposite mentality and created a company that prioritizes employee and client retention. Photo Credit: Steven Randall.

Entrepreneur 115

Entrepreneur Czech Republic Retention B2C 115

www.rocketwatcher.com

DECEMBER 5, 2011

Be wary of connecting your name to a specific technology. b2b marketing. customer retention. Connects to the product/service – Connecting the name to the space you are in helps make it memorable and can help you communicate the value of what you do. Be careful here though because things can and will change. competition.

Naming 41

Naming Startup Product Name Framework 41

Up and Running

JULY 7, 2021

Is your eCommerce brand a technology-focused business? Then look for a target audience to build your brand around like gaming or office technology, instead of technological products in general. In a recent B2B study , 86% of buyers expressed interest in accessing visual or interactive content over other forms.

eCommerce 149

eCommerce Social Media Naming Technical Review 149

Occam's Razor

SEPTEMBER 15, 2014

They use different technologies of course, and different distribution mechanisms. It does not matter if you are a B2B or B2C or A2K, you will always see this. Here's an example of their tracking in-app purchases… Their User Retention report is well worth taking a look at. You have to solve for all of them.

Analytics 143

Analytics Metrics Mobile DC 143

Hearpreneur

JANUARY 26, 2022

8- Growth factor- labor retention rates. With the current labor market , 2022 is the year in which businesses are going to sink or swim based on their labor retention rates. Many B2B buyers now prefer digital meetings, digital conference calls, and negotiations. 20- Technology will reduce employment.

Software Review 127

Software Review Technical Review Entrepreneur Artificial Inteligence 127

View from Seed

APRIL 8, 2020

He has experience in B2B, supply chain, robotics, SaaS, and IoT spaces. Have them focus on retention and growth in your existing accounts that have seen success. Maybe it’s a free tool that takes advantage of your underlying technology but solves a slightly different problem other than what your core product does.

B2B 156

B2B Angel Investor Vertical Early Stage 156

Duct Tape Marketing

OCTOBER 17, 2018

I actually did a study on this a few years ago, and I looked at 351 B2B companies with 50 to 1000 employees, and there was a huge difference between the software companies and the non software companies. And then the third thing about the customer is to focus more on customer retention and growth and not so much on new customer acquisition.

Marketing 72

Marketing Social Media Analytics Software 72