B2B Retention Viral 
ConversionXL
APRIL 3, 2018
Tara Robertson – How to 10x Growth by Optimizing Customer Marketing & Retention. Retention is the most important thing – if that’s poor, nothing else matters. Retention is the most important thing – if that’s poor, nothing else matters. Start with retention. What makes B2B different?
ConversionXL
FEBRUARY 3, 2022
Neither would have achieved virality had customers not received something tangible for their efforts. You can calculate retention using the following formula: Customers at the end of the period – new customers gained within the period / the number of customers at the beginning of the period x 100 = customer retention rate.
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ConversionXL
FEBRUARY 12, 2019
The second relies on retention. Overall acquisition costs for both B2C and B2B have gone up by 50% in the past five years. Cohort analysis can be done for revenue, churn, viral word of mouth, support costs, or any other metric you care about. A retention analysis of coupon codes reveals a lot about your customers.
ConversionXL
APRIL 4, 2017
There are many who aren’t doing it well , but to me it seems this is a natural extension of any other acquisition channel, and a super important lever for retention and relationship building. Virality and Referral. Virality is the key lever of many of the most famous growth examples: Dropbox, Uber, Facebook, Hotmail.
Occam's Razor
MAY 2, 2017
B2B / Enterprise Sales: Salesforce. I absolutely hate how not data driven most B2B selling is. There are multiple points of value from the Trailheads program (lower support costs, higher retention, faster time to value for clients etc.) For a B2B company there are so many things we can measure.
A Smart Bear: Startups and Marketing for Geeks
JULY 23, 2013
Even with a great retention rate (e.g. time to earn back the revenue to cover all your customer acquisition expenses) 75% annual retention. Use viral growth to offset cancellations. Few B2B companies can truly claim “viral growth” characteristics. When do you “show me the money?”
Mike Michalowicz
FEBRUARY 11, 2013
Surprises always work to instill loyalty and retention. If you want to get people’s attention and have them call you, there’s nothing like writing an article for a trade magazine (for B2B) or local magazine (for B2C) to gain credibility and get the exposure you want. Customers come to expect rewards when they are members of a program.
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