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13 Essential Digital Marketing Metrics & KPIs to Measure Performance

ConversionXL

Customer Lifetime Value: Learn how to increase retention Where to track customer lifetime value Conclusion. Individually or together, each of these metrics will contribute to common underlying marketing goals: Building awareness; Customer acquisition; Customer retention. In GA4 go to Reports > Life cycle > Retention.

Metrics 105
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What is Brand Equity in Marketing? (How to Become Memorable)

ConversionXL

Studies show that only 5% of B2B customers are ready to buy. However, even if you’re not familiar with these client brands, that eight other companies have trusted, Buffer gives them enough credibility to warrant consideration. To grow a brand, you have to be familiar to the other 95%. When they’re in the market, they’ll remember you.

Equity 94
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A Complete Guide to Account-Based Marketing: Win Over Your Ideal Customer

ConversionXL

Sales and marketing collaborate until a deal is closed and beyond to secure long-term customer retention. Individuals don’t make B2B buying decisions; groups do. Because of this, even a small deal may warrant a one-to-one marketing approach. ABM doesn’t stop at lead generation or new opportunities. How is your company perceived?