A Smart Bear: Startups and Marketing for Geeks

JULY 23, 2013

Marketo filed for IPO with impressive 80% year-over-year growth in 2012, with almost $60m in revenue. of revenue, force-feeding sales pipelines with an unprofitable product. SaaS companies earn their revenue over time. time to earn back the revenue to cover all your customer acquisition expenses) 75% annual retention.

Business Model 335

Business Model .Net Revenue IPO 335

View from Seed

NOVEMBER 18, 2014

Higher founder salaries, which some investors view as a sign of being less hungry or aggressive, did not affect how quickly a startup raised its Series A. Generate Real Revenue. Another approach to raise Series A is to drive meaningful revenue. Are you building a revenue-based success story to tell investors for Series A?

Syndication 333

Syndication Syndicate Seed Stage Startup 333

Seeing Both Sides

JULY 11, 2013

Across our portfolio and in my own entrepreneurial experience, I have seen three main sales models work successfully in scaling B2B sales: 1) Enterprise; 2) Telephone; and 3) Developer-driven. Their quotas may be as low as $400-500K, but their salary at target might be only $80-100K. I''ll discuss each one below.

Sales 50

Sales Technical Review Software Review B2B 50

ConversionXL

SEPTEMBER 15, 2020

Do what’s best for the customer—even if it doesn’t grow revenue. A few of the features Monzo built, however, go against revenue generation in favor of doing what’s best for customers. It’s not the only example of Monzo serving customers at the expense of potential revenue. Test novel ways of solving the same problem.

Customer 85

Customer Community Revenue Software Review 85

Duct Tape Marketing

APRIL 7, 2022

So a lot of agencies track revenue, some actually even track profit, but you, if we're gonna optimize, um, profitability, what, what should we be measuring? So I'm also maybe a little French too, that might have helped. Marcel Petitpas (01:46): I like it. No, you did a great job. John Jantsch (01:48): All right.

Cofounder 94

Cofounder Hosting Networking Software Review 94

David Teten

DECEMBER 16, 2015

The most common financial metrics ffVC asks companies to compare vs. budget are: Gross Revenue. Josh Gebhardt, CEO, MetricStory , observes that horizontal spread across and within an organization’s functional siloes is a good metric for B2B products. Monthly Recurring Revenue (MRR). Average Revenue Per Account.

Metrics 60

Metrics Analytics Balance Sheet .Net 60

ConversionXL

FEBRUARY 3, 2017

Instead of a salary, you pay them for each new lead or sale acquired as a result of their marketing efforts. Carefully analyze your customer and revenue data. B2B Affiliate Programs Look a Little Different. Still, they are active in the B2B space as well (20.55%). Image Source.

Affiliate 48

Affiliate Programming Marketing PPC 48

Austin Startup

NOVEMBER 29, 2017

Namely, windfall revenue from oil means that the Texas taxman does not collect personal or corporate income taxes (on the state level). For the time being, you’ll spend 40–50% less on renting a home or office and 20–30% less on employee salaries, while not giving up that much in terms of the startup ecosystem.

Early Stage 48

Early Stage Austin Silicon Valley Texas 48

Duct Tape Marketing

JANUARY 18, 2023

James Ellis (07:08): But there, there's a swing in like, you know, if you've talked to B2B marketers, it's always about, it's not b2b, it's p2p, it's person to person. Then I want to talk to you about adding a new revenue stream to your business that will completely change how you work with clients.

Chicago 94

Chicago Hiring Conversion Audience 94

YoungUpstarts

NOVEMBER 5, 2018

The majority of college grads consider compensation (salary, benefits, perks) to be a key factor when considering job offers. If high ongoing salaries are a problem, consider a hiring bonus. Keith Johnstone is the Head of Marketing at Peak Sales Recruiting , a leading B2B sales recruiting company launched in 2006.

Sales 164

Sales Startup Salary Non-Compete 164

Scalable Startup

JANUARY 12, 2015

RI primarily needs to accelerate revenue growth and market share in order to build new products, increase salaries to market rate and defend their position against a large number of competitors. Online review management systems are an established part of the web for both consumer and B2B.

Management 20

Management Los Angeles Angel Investor B2B 20

searchengineland.com

MAY 30, 2012

B2B Search Marketing. Also note that the data I’ve provide the candidate so far doesn’t include anything around revenue or costs. And for those that will copy this as your process – if you find a person who can actually make it through this gauntlet don’t insult them by offering them a $35k salary. . PRO Guides.

SEO 54

SEO SEM Social Media Search 54

Mucker Lab

FEBRUARY 1, 2014

But for entrepreneurs in enterprise markets, (saas, ad tech, b2b marketplace etc) we all too often believe self-service transaction and sales (usually in forms of some sort of purchase flow) is a development must-have rather than a feature to trade off. For consumer focused startups (e-commerce, social, gaming.

Sales Cycle 102

Sales Cycle B2B Sales Web 102

ConversionXL

MAY 27, 2022

The average B2B buyer has 27 brand interactions before deciding. Only around 10–15% of B2B leads turn into paying customers, and it’s because tactics optimizing for the early stages of the funnel only cater to early-stage goals. Very few, if any, of these interactions are with a sales rep.

Demand 95

Demand Management B2B Campaign 95

Mucker Lab

FEBRUARY 3, 2014

But for entrepreneurs in enterprise markets, (saas, ad tech, b2b marketplace etc) we all too often believe self-service transaction and sales (usually in forms of some sort of purchase flow) is a development must-have rather than a feature to trade off. For consumer focused startups (e-commerce, social, gaming.

Sales Cycle 87

Sales Cycle B2B Sales Web 87

Up and Running

AUGUST 22, 2017

At the same time, remember to include all your fixed expenditures—the cost of maintaining your premises and paying your staff, including salaries, rent, business rates, bills—and of course tax demands. Some businesses regard invoicing as a tiresome chore—something to be done only after revenue-generating activities have been completed.

Forecast 112

Forecast Stock America B2B 112

YoungUpstarts

JANUARY 19, 2017

There’s the cost of that person’s salary, taxes and benefits, and time spent interviewing and training. In most businesses, everybody thinks about the revenue-generating side. Along with the founding team, Karla has grown Nvoicepay into the leading B2B Payment Automation Software company.

Cofounder 100

Cofounder Stock Cost B2B 100

VC Cafe

JULY 5, 2010

It is the B2B advertiser’s Mecca, but it is an undeserved market when it comes to user experience and consolidation of services. Me and my partner, Boaz Yehuda, worked without a salary. and our brilliant developers worked without a salary (for options). C onferences are big business.

Aggregator 84

Aggregator Israel Caching PHP 84

ConversionXL

SEPTEMBER 30, 2020

As a B2B business, we’ve struggled with this problem for a long time. An accurately trained model on thousands of customer journeys can predict the probability to buy in the next 7 days (as well as revenue) effectively. probability to convert, and predicted revenue from this session is $300.

Artificial Inteligence 93

Artificial Inteligence Channel eCommerce Mobile 93

Steve Blank

APRIL 1, 2020

Your revenue plans are no longer valid. What’s your monthly cash burn at your new low revenue level? The CEO should dial through as many of the largest existing customers to get a firsthand understanding of the magnitude of any revenue shortfall. Before layoffs, cut all salaries by 20%. Cut CXO salaries by at least 30%.

South Korea 334

South Korea Salary Business Model China 334

This is going to be BIG.

AUGUST 8, 2023

I have revenue. You could also accomplish this by poking around on Twitter for posts where people have asked “Who are the top B2B SaaS pre-seed founds?” When you're applying to pre-schools, programs give clear cutoff dates. If your child was born before X date, you're either eligible or too late. VC doesn't have those clear cutoffs.

ChatGPT 78

ChatGPT Database Salary Naming 78

Duct Tape Marketing

JANUARY 30, 2025

Key Takeaways: Franchising Is More Than Fast Food: Many people associate franchises with McDonald’s, but the industry extends to home services, fitness, B2B marketing solutions, and beyond. You don't need a ton of equipment and the average territory does over a million dollars a year in revenue and it's a franchise.

Private Equity 77

Private Equity Bankruptcy Naming Equity 77

Seeing Both Sides

APRIL 1, 2013

As my classmates were rushing off to high-paying, high-powered jobs on Wall Street, I joined a Series A start-up with 30 employees as a product manager, making $65,000 per year - lower than my pre-MBA salary at management consultancy The Boston Consulting Group. Are you more of a B2C type or a B2B type? Here's the advice I give: .

Boston 52

Boston B2C Salary Cofounder 52

Occam's Razor

NOVEMBER 2, 2015

In this post let's look at each Social Network, see what B2B and B2C brands are doing there today, from that draw lessons as to 1. Economic Value (EcV) is the value of short and long-term revenue and cost savings. The causal impact does not have to be on Revenue. So, let's fix that error. It is not that hard.

Social Media 60

Social Media Media B2C B2B 60

Scalable Startup

JANUARY 12, 2015

RI primarily needs to accelerate revenue growth and market share in order to build new products, increase salaries to market rate and defend their position against a large number of competitors. For B2B, online reviews and testimonials and becoming a requirement in healthcare, automotive, government and other industries.

Aggregator 20

Aggregator Management Los Angeles Angel Investor 20

Occam's Razor

APRIL 21, 2014

If you can fix that, more revenue will immediately flow into your client's bottom-line. Pick the area with the most amount of revenue or cost, use data and digital savvy to improve revenue even more or reduce cost a lot. chapter 5 specifically provides advice on B2B and non-ecommerce websites). Say, email marketing.

Analytics 132

Analytics Marketing Campaign Metrics 132

www.forentrepreneurs.com

FEBRUARY 2, 2010

To compute the cost to acquire a customer, CAC, you would take your entire cost of sales and marketing over a given period, including salaries and other headcount related expenses, and divide it by the number of customers that you acquired in that period. (In Most of the public companies like Salesforce.com, ConstantContact, etc.,

Acquisition 103

Acquisition Cost Customer Entrepreneur 103

Duct Tape Marketing

JUNE 7, 2023

Over the past two decades, she has led large revenue-producing divisions at businesses ranging from start-ups to the Fortune 500. After their salary is having the necessary tools to do their job, right? [15:11] Over the past two decades, she has led large revenue producing divisions at businesses ranging from startups to Fortune 500.

Employee 91

Employee Technical Review Advisory Board Sales 91

Cracking the Code

OCTOBER 10, 2008

Be prepared to cross the desert - SaaS requires R&D and sales expense up front for a multi-year stream of revenue, so it demands enough investment capital to fund 4+ years of runway. Farming is also often overlooked, but can help grow customer accounts and revenues from 30% upwards (if successful). Great list! Philippe Botteri.

Software Review 48

Software Review North America Europe Metrics 48

online.wsj.com

SEPTEMBER 23, 2012

If failure is defined as failing to see the projected return on investment—say, a specific revenue growth rate or date to break even on cash flow—then more than 95% of start-ups fail, based on Mr. Ghoshs research. Business Services (B2B). start-ups fail, he says. Other Travel & Transportation. Pet Care & Grooming.

Venture Capital 107

Venture Capital Software Review Rhode Island North Dakota 107

Duct Tape Marketing

APRIL 23, 2025

So again, a lesson that I've had at pretty much every single company I've worked for in B2B has had a combination of self-serve or product-led growth and sales led growth. I think in the more enterprise end of sales, having incentivization to ensure that, you know, the sales team do a good job of maximizing the revenue potential is important.

Sales 41

Sales Software Database Technology 41

Duct Tape Marketing

APRIL 16, 2025

So again, a lesson that I've had at pretty much every single company I've worked for in B2B has had a combination of self-serve or product-led growth and sales led growth. I think in the more enterprise end of sales, having incentivization to ensure that, you know, the sales team do a good job of maximizing the revenue potential is important.

Sales 41

Sales Software Database Dilution 41