Remove B2B Remove Sales Cycle Remove Technical Review
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Common B2B Challenges and How To Solve Them

ConversionXL

From long sales cycles to trying to stand out from the sea of sameness, B2B companies face an uphill battle from the start. While thousands of B2B organizations struggle, plenty are able to develop long-term success. Common B2B marketing challenges. Sales cycle length increased. So what does it take?

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7 Key Factors Obscure Your Customer Acquisition Costs

Startup Professionals Musings

If you think it’s hard to get the technical systems to talk to each other, I have found that it’s even harder to bridge the gulf between the various professionals who interpret them. I assure you of the need to really listen to customer feedback, both proactively in market studies, as well as after-the-sale reviews.

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Confronting A Radically New B2B Marketplace: The Storytelling Secret That Will Rock Your Result

YoungUpstarts

Due to the free-flow of information, buyers have become fiercely independent. A recent survey by CEB reported that 57 percent of the typical business-to-business sales cycle is complete before the buyer’s first contact with vendors. Assessing value is not as simple as you think, and many B2B companies get this wrong.

B2B 170
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Why Hire a Fractional CMO in the Early Days of Your B2B Startup

The Startup Magazine

When it comes to B2B startups, effective marketing can make or break a company’s early growth trajectory. Here are a few more compelling reasons why a fractional CMO can be a game-changer for your B2B startup. Why do B2B companies struggle with marketing?

B2B 148
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B2B Ecommerce Sites: What Works for B2B Buyers?

ConversionXL

But the B2B ecommerce market is growing exponentially , estimated to reach $1.2 Ecommerce sales are growing for traditional B2B businesses as well as direct-to-consumer brands, which are opening wholesale sides to get a slice of the growing B2B ecommerce pie. B2B ecommerce: 2 key differences of B2B buyers.

B2B 130
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Pricing determines your business

A Smart Bear: Startups and Marketing for Geeks

Or seen a review of an iPhone app hung up on pricing trivialities: “It would be pretty good at $0.99, but it’s not worth $1.99.” Requires venture funding because you have no income, and if you’re successful you’ll need lots of people and tech to run the business. simple enough to be self-service).

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LinkedIn Video Ads: Relevance, Specs, and Use Cases

ConversionXL

LinkedIn ads offer the benefits of video content and the granular targeting of a B2B-centric platform. But there are technical and strategic keys to smart deployment. The growth of B2B video marketing. But LinkedIn owns the lucrative B2B audience. LinkedIn video ads: tech specs, targeting, metrics, and cost.

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