Duct Tape Marketing

MARCH 19, 2025

How to Outrank Big Competitors in Search written by John Jantsch read more at Duct Tape Marketing The Duct Tape Marketing Podcast with Sam Dunning In this episode of the Duct Tape Marketing Podcast , I interviewed Sam Dunning, founder of Breaking B2B, an SEO firm specializing in SEO for revenuenot vanity metrics.

Search 44

Search SEO Technical Review ChatGPT 44

YoungUpstarts

JULY 30, 2014

If your shopping cart software fails to deliver, you could be losing sales. If so, you may be missing out on a lot of sales. Consumers increasingly expect greater levels of personalization and a streamlined check-out experience. Are you making it as easy as possible for customers to buy? Assess your payment options.

Software Review 165

Software Review B2B Technical Review Security 165

YoungUpstarts

MAY 30, 2014

Today, e-commerce platforms can give you the type of insights you’ll need to identify new trends and supercharge sales. Personalizing the customer experience drives sales, and consumers have come to expect relevant offers and personal touches online. Big Data isn’t just for big business anymore.

Social Media 174

Social Media Mobile Analytics Cloud 174

YoungUpstarts

FEBRUARY 7, 2019

Having a carefully-developed sales strategy is crucial if you want to grow your business. Whether you’re setting up your sales strategy for the very first time, or updating your current document, here’s our top pointers for developing a clear and well-rounded plan that will help drive your business’ growth.

Sales 113

Sales Argentina Technical Review B2B 113

Duct Tape Marketing

MARCH 17, 2023

How To Scale Your B2B Marketing Strategy written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Louis Gudema In this episode of the Duct Tape Marketing Podcast , I interview Louis Gudema. Louis is a fractional CMO for B2B companies, and mentors startups at MIT. And I, that's really my expertise.

B2B 97

B2B Marketing B2C ChatGPT 97

Duct Tape Marketing

MAY 2, 2024

Our conversation covers the ever-evolving landscape of SEO and how businesses of all sizes can adapt to the new era of consumer search behavior. Strategies for SEO Success: Learn actionable strategies to navigate the changing landscape of SEO and stay ahead of the competition. Book your call today, DTM World slash scale. (01:02):

SEO 91

SEO Search Generative AI Engineer 91

ConversionXL

MARCH 4, 2016

We often talk about online conversion optimization without mentioning that many businesses, especially B2B, rely on offline sales to produce revenue. There’s a lot we can do online to help our sales teams close deals. It starts with sales enablement. What Is Sales Enablement and Why Should You Care? Image Source.

B2B 48

B2B Sales Technical Review Software Review 48

Duct Tape Marketing

AUGUST 17, 2022

How SEO Has Evolved Over The Years written by John Jantsch read more at Duct Tape Marketing. Dale has been an SEO specialist for fortune 500 companies and venture-backed startups around the world for two decades. As technology and algorithms are constantly changing, the world of SEO as we know it continuously evolves along with it.

SEO 98

SEO Technical Review Metadata Social Media 98

ConversionXL

NOVEMBER 3, 2016

Conversion optimization is a little different if you’re in B2B. Some of the same underlying principles apply, but because of the inherent differences in buying decisions and sales cycles, pulling B2C optimization practices straight from the book might be a bad idea. It’s called Optimizing for B2B.

B2B 48

B2B Conversion B2C Sales Cycle 48

ConversionXL

NOVEMBER 5, 2020

I put together a one-page website, a list of 100 people to reach out to, and a cold email script that would make seasoned sales professionals cringe. Today, Grizzle is a full-service content marketing and SEO agency that provides B2B and SaaS companies end-to-end services. Most B2B buyers know this. Image source ).

PR 120

PR B2B Lean Audience 120

YoungUpstarts

JULY 1, 2015

Pioneered by co-founders of HubSpot Brian Halligan and Dharmesh Shah, inbound marketing is a leading Business-to-Business (B2B) digital marketing strategy. Examples of such content (primarily B2B focused) include: Blog articles – the mainstay of content and inbound marketers. a) SEO in a Nutshell. What is Inbound Marketing?

Software Review 100

Software Review Marketing Social Media B2B 100

ConversionXL

NOVEMBER 23, 2022

B2B buyers aren’t all-rational, and they will often follow and recommend tools they’ve heard of even if they’ve never used them. A marketing strategy should include a go-to-market plan that is sales-led and product assisted. More networking and curated roundtables, less gurus and swag. Daniel Layfield.

B2B 94

B2B Marketing Curation PPC 94

crowdSPRING Blog

JANUARY 28, 2019

Derek shares unique marketing and sales insights in a brash, unapologetic, and entertaining voice. They offer both free resources and a Pro membership, and they host the annual MarketingProfs B2B Marketing Forum. They offer CRM, marketing, and sales tools to help businesses master their inbound marketing and sales.

Small Business 106

Small Business Marketing Social Media SEO 106

ConversionXL

JUNE 16, 2019

This post applies Jakob Nielson’s 10 Usability Heuristics to B2B websites that focus on lead generation (as well as “high consideration” B2C sites that lack any transactional functionality). B2B websites often have to explain a lot to get buyers to convert. That’s an important distinction. Jakob Nielsen.

B2B 73

B2B Design Matching Search 73

ConversionXL

OCTOBER 16, 2022

Measuring customer acquisition for peak effectiveness How to calculate ecommerce customer acquisition cost Calculate much your customers are worth: LTV MRR, churn rates, and other factors that affect your LTV/CAC ratios Find and fix customer acquisition funnel leaks 5 customer acquisition strategies to increase sales and loyalty (with examples) 1.

Acquisition 129

Acquisition eCommerce Customer Churn Rate 129

Up and Running

AUGUST 25, 2021

Eventually, your first set of products will reach a sales peak, which means you may start to notice a plateau in profits and customer engagement. You’ll also want to spend some time doing an SEO competitor analysis. Adding a B2B model to your current B2C strategy can have a surprising impact on your sales.

B2B 118

B2B Audience Software Review B2C 118

ConversionXL

APRIL 1, 2019

It can also come up in face-to-face meetings—sales pitches, conferences talks, account reviews, etc. For marketers in B2B sales, the challenge increases. The choreography of a B2B sale—in which the average buying decision involves more than five people —may require copy or collateral that serves multiple audiences.

Technical Review 133

Technical Review Marketing Software Review Audience 133

Venture Chronicles

AUGUST 30, 2012

Ray Wang wrote a summary of CRM Evolution that I found particularly interesting, and one point in particular resonated with me because it aligns to something I have been talking about at Get Satisfaction for a while now… B2B and B2C distinctions are dead. B2C and B2B is dead. It doesn’t make sense.

B2C 36

B2C B2B Technical Review Software Review 36

Duct Tape Marketing

JUNE 12, 2024

written by Tosin Jerugba read more at Duct Tape Marketing The Duct Tape Marketing Podcast with John Jantsch In this episode of the Duct Tape Marketing Podcast, I interviewed Jonathan Gandolf, the founder and CEO of The Juice, a B2B content platform aimed at solving marketers’ biggest pain points in distribution, reach, and audience engagement.

Marketing 91

Marketing B2B Distribution Audience 91

YoungUpstarts

APRIL 16, 2015

In addition to the ads and sales, administrators should also review the products featured on their site. Any changes in product offerings and promotions should be reflected on the mobile-optimized site as well to ensure that customers using a smartphone, tablet or other mobile device can take advantage of these sales. Reduce clutter.

Software Review 100

Software Review Technical Review Mobile Security 100

ConversionXL

SEPTEMBER 24, 2012

After the year was over, I landed a job as a sales person for a property portal in Dubai. I quickly proved myself and was promoted to head a small sales and marketing team (6 people) in the company. ” These were the words uttered by my then-boss when he walked into our sales team room. I was 25 years old. How to choose?

Panama 124

Panama Africa Internet Email 124

The Next Web

AUGUST 19, 2013

Sales are the bloodstream for most businesses, and tech startups are no exception. This post is about choosing the right sales strategy and channels for your startup from the start. This mix is not a good start when it comes to sales and marketing. It just so happened that I became the CEO of a B2B tech startup.

Belarus 137

Belarus Viral Channel Startup 137

Brandanew

OCTOBER 13, 2015

> 66% B2B and 60% B2C “best in class” content marketers had a documented Content Marketing Strategy according to the Content Marketing Institute. b) Sales lead quality/ quantity. e) Direct sales. f) SEO ranking. Think beyond generic SEO. SEO has changed. And this is not fluke!

Social Media 100

Social Media Marketing SEO B2B 100

ConversionXL

APRIL 4, 2017

Here are some resources to learn more about paid acquisition: Customer Acquisition Master Course (includes SEO). For specific businesses, particularly those in spaces where there is a naturally high volume of bottom-of-the-funnel searches (like Yelp, Airbnb, Indeed, or Thumbtack), SEO is an obvious choice. trillion searches per year.

Channel 118

Channel Marketing Viral SEO 118

Duct Tape Marketing

APRIL 14, 2022

Look, if you work in sales, wanna learn how to sell, and frankly who doesn't check out the sales podcast, where host will Barron helps sales professionals learn how to buyers and win big business ineffective and ethical ways. You get me the sale. And that's probably how things were 20 years ago. Bob Glazer (03:48): Yeah.

Marketing 99

Marketing Affiliate Channel Seattle 99

ConversionXL

OCTOBER 1, 2022

95% of B2B buyers are not ready to buy your product right now. When B2B buyers are considering a purchase, they spend only 17% of their time meeting with potential suppliers. According to Walker: “B2B buyers are discovering, researching, and evaluating products in places companies can’t track.”.

B2B 103

B2B Social Media Channel Audience 103

ReadWriteStart

JANUARY 20, 2020

It’s one of the main reasons startup founders often shy away from reasonable SEO pricing models , opting instead for the riskier, cheap, outsourced route or the DIY approach—which are both fraught with their own perils. I have personally seen the impact of the startup funding gap as a recurring problem in both of my advisory businesses.

Sweat Equity 107

Sweat Equity Non-Compete Startup Azure 107

ConversionXL

MAY 1, 2019

Client education is central to marketing messaging, too, especially for sellers with long sales cycles. The same is true in marketing, especially for companies with long sales cycles. That’s true even among B2B customers who are supposedly more rational than their B2C counterparts. Most consideration takes place offline.

Marketing 124

Marketing Sales Cycle Retention Differentiation 124

YoungUpstarts

APRIL 28, 2016

Make use of a hashtag to celebrate new products launches or sale periods. SEO Marketing. Next up, be sure to see one of many eCommerce SEO expert agencies to get your digital marketing fix. Thus, helping sales figures skyrocket! The only way to do this swiftly is by using SEO techniques.

eCommerce 100

eCommerce Software Review Social Media SEO 100

Up and Running

NOVEMBER 2, 2020

This is true whether you’re selling directly to consumers or other companies — 96% of B2B customers prefer to use the internet to do business with manufacturers and vendors, according to data from Redstage. . While in the past this may have been optional, it’s becoming more and more essential.

Marketing 147

Marketing SEO Advertising Social Media 147

YoungUpstarts

AUGUST 24, 2020

What comes into your mind when you hear B2B marketing strategies ? You have to employ both traditional and digital B2B marketing tactics to stay ahead in today’s competitive marketplace. You have to employ both traditional and digital B2B marketing tactics to stay ahead in today’s competitive marketplace.

B2B 165

B2B Marketing Social Media B2C 165

YoungUpstarts

APRIL 26, 2017

In the world of e-commerce, online sales are the bread and butter for firms of any size. We spoke to Gogoprint about customer acquisition processes, and in particular the importance of sales teams for B2B-oriented e-commerce. In many cases, the backbone of B2B e-commerce start-ups is a strong sales team.

B2B 179

B2B Sales Thailand Malaysia 179

ConversionXL

APRIL 7, 2021

Here’s the irony though— even though potential customers may be in the market for a solution like yours, you still need to deploy the traditional sales/marketing strategies to convince them to make a purchase. When sales made a list of logos they wanted to sell, or the list of ‘dream customers’ to close.

IP 98

IP Marketing Technical Review Software Review 98

Up and Running

SEPTEMBER 18, 2014

Software companies have project managers, sales people, and sometimes whole customer service departments. Even B2B companies need a point-of-contact to provide solutions. Even though I was responsible for copywriting, SEO, and design direction, customer service was a huge part of my job. Restaurants have waiters and cashiers.

Customer 113

Customer Design Web B2B 113

ConversionXL

JULY 8, 2021

But a good conversion rate doesn’t always mean more sales. The method for calculating conversion rate varies by channel, sales cycle, and stage of the marketing funnel. If you’re using content to generate leads for your B2B or SaaS business, it’s critical you measure how well your activities are contributing to the cause.

Conversion 156

Conversion CPA Metrics Analytics 156

www.forentrepreneurs.com

FEBRUARY 2, 2010

To compute the cost to acquire a customer, CAC, you would take your entire cost of sales and marketing over a given period, including salaries and other headcount related expenses, and divide it by the number of customers that you acquired in that period. (In This number is heavily dependant on the productivity of your sales teams.

Acquisition 103

Acquisition Cost Customer Entrepreneur 103

View from Seed

MARCH 3, 2015

But even with that webinar’s success, we still had a lot of education to do in order to get people to understand what we did and even how we saw marketing in general, which we needed to do to generate demand and sales. We would give things a few different tries, whether it was trying a topic (like social, SEO, etc.) We got 300.

Marketing 120

Marketing Sales Cycle Startup CTO Hire 120