YoungUpstarts

JULY 1, 2015

Pioneered by co-founders of HubSpot Brian Halligan and Dharmesh Shah, inbound marketing is a leading Business-to-Business (B2B) digital marketing strategy. Examples of such content (primarily B2B focused) include: Blog articles – the mainstay of content and inbound marketers. Webcasts – Live videos viewed online.

Software Review 100

Software Review Marketing Social Media B2B 100

Duct Tape Marketing

MAY 22, 2019

Transcript of Creating a Winning SEO Strategy written by John Jantsch read more at Duct Tape Marketing. He is the founder of Backlinko.com a place where you can get actionable SEO advice. John Jantsch: I did actually have a question, this is my own curiosity, a lot of SEO folks do… you have a lot of clients in the U.S.

SEO 75

SEO Kansas City Kansas Search 75

ConversionXL

NOVEMBER 3, 2016

Conversion optimization is a little different if you’re in B2B. You’ll still need to do the same types of conversion research, persona building, and experimentation that is common across conversion optimization, but let’s talk a bit about how and why B2B is different. It’s called Optimizing for B2B.

B2B 48

B2B Conversion B2C Sales Cycle 48

Up and Running

NOVEMBER 2, 2020

This is true whether you’re selling directly to consumers or other companies — 96% of B2B customers prefer to use the internet to do business with manufacturers and vendors, according to data from Redstage. . With video, you can advertise products, projects, and initiatives launched by your company — and just about anything else.

Marketing 147

Marketing SEO Advertising Social Media 147

ConversionXL

JUNE 16, 2019

This post applies Jakob Nielson’s 10 Usability Heuristics to B2B websites that focus on lead generation (as well as “high consideration” B2C sites that lack any transactional functionality). B2B websites often have to explain a lot to get buyers to convert. That’s an important distinction. Jakob Nielsen.

B2B 73

B2B Design Matching Search 73

crowdSPRING Blog

FEBRUARY 14, 2014

Every day on the crowdSPRING Twitter account and on my own Twitter account , I post links to posts or videos I enjoyed reading or viewing. These posts and videos are about logo design , web design , startups, entrepreneurship, small business, leadership, social media, marketing, and more! Who is ignoring which ads? 1gis0H1.

Social Media 94

Social Media Small Business Design Media 94

ConversionXL

NOVEMBER 5, 2020

Today, Grizzle is a full-service content marketing and SEO agency that provides B2B and SaaS companies end-to-end services. In 30 minutes, Grizzle pivoted from a productized digital PR service to an SEO-focused content marketing agency. Most B2B buyers know this. Evaluation, however, implies a journey of discovery.

PR 120

PR B2B Lean Audience 120

ConversionXL

OCTOBER 30, 2021

Generating awareness through SEO. Build awareness for your brand through content marketing such as blog posts, videos, or lead magnets by brainstorming and researching low intent keywords to target. SEO can be used to raise awareness through guest posting , too. . Using video helps to grab attention. Image source.

Customer 140

Customer Marketing Social Media CPA 140

crowdSPRING Blog

JANUARY 28, 2019

They offer both free resources and a Pro membership, and they host the annual MarketingProfs B2B Marketing Forum. You’ll find articles on improving local SEO, email marketing, mobile marketing, content creation, networking via social media, and so much more. ” Their goal is to educate marketers from the ground up.

Small Business 106

Small Business Marketing Social Media SEO 106

ConversionXL

MAY 1, 2019

You can sell clothes with images; you’d struggle to sell an online game without video. That’s true even among B2B customers who are supposedly more rational than their B2C counterparts. If your professor lectures, you study notes; if you take an online course, you rewatch videos or download slide decks.

Marketing 124

Marketing Sales Cycle Retention Differentiation 124

Duct Tape Marketing

FEBRUARY 6, 2024

Understanding Research Engine Optimization And Its Impact on SEO with Shama Hyder written by John Jantsch read more at Duct Tape Marketing The Duct Tape Marketing Podcast with John Jantsch In this episode of the Duct Tape Marketing Podcast, I interviewed Shama Hyder. Yeah, Shama (06:05): SEO 1.0 06:56] What is Dark Social?

Engineer 91

Engineer SEO ChatGPT Channel 91

Occam's Razor

SEPTEMBER 30, 2013

It impacts your organic rankings (even if there are tons and tons of factors that influence SEO results). You should have a well defined strategy to create videos and how-to content (constantly updated with solutions to new pain points of customers). You should have an incredibly amazing blog for your company (more on this below).

Analytics 156

Analytics Marketing Social Media Technical Review 156

ReadWriteStart

JULY 7, 2021

Business to Business (B2B) – Also referred to as Enterprise to Enterprise, it is typically utilized to transport documents, equipment, reports, and raw materials from one place to another. Unquestionably, they continuously track the number of clicks, conversions, impressions, likes, leads, and shares for all the posts and videos.

Technical Review 163

Technical Review Artificial Inteligence Demand Social Media 163

searchengineland.com

MAY 30, 2012

All Things SEO. B2B Search Marketing. Enterprise SEO. Overview: What Is SEO? Video: What is SEO? SELs Guide To SEO. Periodic Table Of SEO. SEO Columns. How To: SEO. Google SEO. SEO Library. Our SEO Events. How To: SEO. What Is SEL PRO? PRO Library.

SEO 54

SEO SEM Social Media Search 54

Brandanew

OCTOBER 13, 2015

> 66% B2B and 60% B2C “best in class” content marketers had a documented Content Marketing Strategy according to the Content Marketing Institute. f) SEO ranking. Create Hybrid content: > B2B marketers are employing 12-14 formats of content on an average. Think beyond generic SEO. SEO has changed.

Social Media 100

Social Media Marketing SEO B2B 100

ConversionXL

OCTOBER 16, 2022

Get seen with SEO-driven content marketing Conclusion. Facebook, Instagram, and TikTok are generally stronger B2C plays, while LinkedIn is better suited to B2B. Snappy mobile-friendly videos are proven to get more engagement than other content formats. Use them to make your audience laugh with short videos.

Acquisition 129

Acquisition eCommerce Customer Churn Rate 129

NZ Entrepreneur

SEPTEMBER 7, 2022

Read books, listen to podcasts, pay for courses you think will be beneficial, have a coach or mentor, listen to others who have more experience, watch videos, train your mind, and go to networking events. If you’re a B2B business, go pitch your target audience before you have a product and validate what will make them say yes.

Founder 122

Founder Cofounder New Zealand B2C 122

ConversionXL

OCTOBER 1, 2022

95% of B2B buyers are not ready to buy your product right now. When B2B buyers are considering a purchase, they spend only 17% of their time meeting with potential suppliers. According to Walker: “B2B buyers are discovering, researching, and evaluating products in places companies can’t track.”. Social media platforms (e.g.,

B2B 103

B2B Social Media Channel Audience 103

ConversionXL

NOVEMBER 24, 2021

If we’re a B2B company selling into brick-and-mortar retail environments, and we’re looking to find an audience of retail executives, we’ll start with a simple Google search. His profile is filled with videos like this one, where he directly answers questions from his audience. It’s also used to discover existing captive audiences.

Reputation 134

Reputation Audience Management Social Media 134

ConversionXL

JULY 8, 2021

If you’re using content to generate leads for your B2B or SaaS business, it’s critical you measure how well your activities are contributing to the cause. For example, Vidyard have a library of resources on various video marketing topics: If you’re producing content at this scale, you better be sure it’s converting.

Conversion 156

Conversion CPA Metrics Analytics 156

ConversionXL

APRIL 1, 2019

For marketers in B2B sales, the challenge increases. The choreography of a B2B sale—in which the average buying decision involves more than five people —may require copy or collateral that serves multiple audiences. They remind users with a small box that points them to an explainer video instead.

Technical Review 133

Technical Review Marketing Software Review Audience 133

crowdSPRING Blog

DECEMBER 14, 2012

Every day on the crowdSPRING Twitter account and on my own Twitter account , I post links to posts or videos I enjoyed reading or viewing. These posts and videos are about logo design , web design , startups, entrepreneurship, small business, leadership, social media, marketing, and more! Don’t hire them | Pando Daily – [link].

Social Media 100

Social Media Small Business Design Media 100

YoungUpstarts

SEPTEMBER 10, 2018

Our business model back then was very complex, and it included a B2C as well as a B2B business model, that wasn’t being implemented yet. Regarding the B2B model, we had to start reaching out to prospects to get feedback and this actually helped us shape our B2B product. It was all hypothetical. We needed to be more specific.

Programming 124

Programming Chile B2B B2C 124

Duct Tape Marketing

NOVEMBER 15, 2023

11:13] Why is video an important part of your content strategy? [14:00] I only work with B2B clients as well into service delivery. You can't expect the new SEO and content and social and paid. If you're B2B, it should be LinkedIn. Questions I ask Ryan Stewart: [00:47] How do you define fractional CMO? [03:18] My nothing.

Channel 92

Channel Acquisition Framework B2B 92

The Next Web

DECEMBER 30, 2012

This is common in B2C apps (Facebook, for example), but it’s still new in B2B apps like Wave Accounting. In partnership with Citi, the YEC recently launched #StartupLab , a free virtual mentorship program that helps millions of entrepreneurs start and grow businesses via live video chats, an expert content library and email lessons.

Business Model 133

Business Model Technical Review Advertising B2C 133

The Next Web

AUGUST 19, 2013

It just so happened that I became the CEO of a B2B tech startup. Direct sales are common with B2B startups. In today’s world, you can sell through blogs, podcasts, video, eBooks, newsletters, whitepapers, SEO, social media marketing, and other forms of content marketing. Step 2: Choose your sales channels.

Belarus 137

Belarus Viral Channel Startup 137

ConversionXL

NOVEMBER 9, 2021

Banner ads, webinars, email marketing automation, social media promotions, SEO, content marketing. Memberstack’s B2B audience are familiar with YCombinator. It also allows Headspace to guide users to specific features and demonstrate them using an explainer video. Video captures engagement extremely effectively.

Audience 156

Audience Video Software Review Conversion 156

Duct Tape Marketing

JULY 14, 2022

We turn any video into an interactive webinar that you could set on a recurring schedule or join on demand. There's no live video. It's not a video on YouTube. Like they might have a gated landing page or they might have a video with CR YouTube, but that's not a webinar experience. John Jantsch (03:09): Yeah.

Technical Review 96

Technical Review Demand Cofounder Video 96

ConversionXL

APRIL 4, 2017

Here are some resources to learn more about paid acquisition: Customer Acquisition Master Course (includes SEO). For specific businesses, particularly those in spaces where there is a naturally high volume of bottom-of-the-funnel searches (like Yelp, Airbnb, Indeed, or Thumbtack), SEO is an obvious choice. trillion searches per year.

Channel 118

Channel Marketing Viral SEO 118

Duct Tape Marketing

JANUARY 28, 2020

Transcript of Using Personalized Video to Build Relationships written by John Jantsch read more at Duct Tape Marketing. We make it easy for you to record and send video messages in place of some of the typed out texts you might send otherwise. ” It’s so much easier to communicate that in a little screen capture video.

Video 53

Video Technical Review Software Review Colorado 53

Mike Michalowicz

FEBRUARY 11, 2013

Content is any articles, information, video, infographics or stuff people can read, watch or look at that tells them something they didn’t know already about your product or service. You need to be SEO optimized for what your small business does and where you are located. Heck, run a loop of the videos in your business.

Small Business 167

Small Business Marketing PR Social Media 167

ConversionXL

JULY 10, 2019

That simplifies content creation and link building compared to, say, trying to promote niche B2B software. New Study: 2018 PROMO Online Video Statistics and Trends ” by PROMO. Video is a hot topic. For marketers, video is having its moment. how video habits vary by age, gender, or region). Example 2. “

Marketing 125

Marketing Acquisition Software Review Aggregator 125

ConversionXL

JANUARY 21, 2019

When Moz’s SEO tool wasn’t working as expected, they penned a public apology on their blog to say sorry for the failures, why they happened, and what they did to fix it: 2. Poor customer service : A report by Forrester revealed that 23% of B2B CMOs view improving customer experience as a top-three objective. Classic Streisand Effect.).

Software Review 125

Software Review Social Media Demand Advertising 125

ConversionXL

MARCH 30, 2015

Here are some ideas about of how you can apply 10 Jakob Nielsen Usability Heuristics to lead generation websites in the B2B or high consideration B2C realm, where there isn’t necessarily any transactional functionality, e.g. e-commerce, user registrations, etc. This is not only SEO good practice, it is also a good user experience practice.

B2B 48

B2B Web Design B2C 48

Occam's Razor

FEBRUARY 20, 2012

. ~ No business, B2C or B2B or here2there, can exist without a robust YouTube strategy. So off to YouTube to do some relevant searches to see what videos show up. Do I see any promoted videos in the results (to control the message)? How lame or awesome are their videos (you want to teach and pimp both at the same time)?

Web 139

Web Analytics Technical Review Affiliate 139

ConversionXL

OCTOBER 9, 2019

Video marketing is booming. Cisco predicts that, globally, video traffic will be more than 80% of all web traffic by 2022 (up from a prediction of 75% made in 2017). Other recent reports claim a 17% leap in video content usage in 2018, with the average person watching more than 90 minutes of online video every day.

Lead Generation 110

Lead Generation B2B Video Marketing 110

Up and Running

APRIL 17, 2018

B2B ecommerce sales , (businesses selling directly to other businesses) generate three times as much revenue as B2C, at $7.7 Think about surveys, heatmaps, A/B testing, and remote user feedback (users test your website at home and then send back feedback in the form of videos, screenshots, or a simple email). trillion in 2014.

SEO 80

SEO eCommerce Software Review Analytics 80