The Next Web

NOVEMBER 18, 2013

When was the last time you were enthralled by B2B “content?”. This means that great content can also give B2B companies a serious leg up over their competition. Anyone can produce Web copy, infographics, videos, slideshows, white papers, blog posts, cartoons and interactive gizmos – but not everyone can do it well.

B2B 137

B2B United States Audience Social Media 137

ConversionXL

MAY 27, 2022

Like SEO, demand generation is a long game. However, due to B2B market saturation, customer acquisition costs are rising ; this digital marketing strategy of giving a little and getting a lot no longer works. Using this metric on your white papers, case studies, and videos is setting yourself up to fail.

Demand 124

Demand B2B Distribution Channel 124

Duct Tape Marketing

DECEMBER 1, 2022

But the most important thing, and, and really one of the, the driving factors behind the new edition is that, you know, writing content just to play the SEO game is right. (07:47): So what signals are you sending to an audience when they read your white paper or when they read your blog post mm-hmm. ,

Charlotte 97

Charlotte Audience Chicago Technical Review 97

Duct Tape Marketing

JUNE 7, 2023

Or SEO optimization. And then they need to go and now they're gonna send a white paper or they're gonna send a video link, but they have to go to another system in order to grab that content, right? Is the paper bamboo? So consumers are, and B2B and B2C are starting to make decisions beyond the normal brand.

Employee 91

Employee Technical Review Advisory Board Sales 91

Occam's Razor

JANUARY 20, 2010

We will cover measuring success of SEO efforts on one web page, how to do search engine optimization for b2b websites, how to rank for highly saturated industries / categories / keywords, and which competitive intelligence tools do I use for search program optimization (and targeting display ads using search data!). Back to our story.

Analytics 90

Analytics Search SEO Metrics 90

Cracking the Code

OCTOBER 10, 2008

If you are interested in learning more about the Bessemer 10 Laws of SaaS, you can listen to the webminar we did earlier this week with Salesforce by clicking on the picture below: You can also download the full white paper on the SaaS section of the Bessemer website or browse quickly through the slides on slidehsare. at 11:09 AM.

Software Review 48

Software Review North America Europe Metrics 48

Duct Tape Marketing

AUGUST 29, 2013

Improve SEO and Traffic. As an aside, B2B companies, and in particular B2B technology companies, tend to be the most progressive in content marketing for demand generation. Their thesis is that content marketing provides the B2B buyer with information that will help make them smarter in making the best decision.

Demand 77

Demand Tampa Marketing B2B 77

Occam's Razor

NOVEMBER 15, 2010

Go to the B2B dancing monkey video (what!). Go download the white papers. And of the search traffic, you want a big portion to be Organic so you are not just "renting" traffic or suck at SEO. Wrong people are coming to your site (highlighting problems with campaigns, SEO, etc) or. Is it bad SEO?

Web 140

Web Analytics eCommerce Campaign 140