ConversionXL

JUNE 16, 2019

This post applies Jakob Nielson’s 10 Usability Heuristics to B2B websites that focus on lead generation (as well as “high consideration” B2C sites that lack any transactional functionality). B2B websites often have to explain a lot to get buyers to convert. That’s an important distinction. Jakob Nielsen.

B2B 73

B2B Design Matching Search 73

ConversionXL

MARCH 4, 2016

We often talk about online conversion optimization without mentioning that many businesses, especially B2B, rely on offline sales to produce revenue. Look at some typical B2B marketing KPIs: Number of leads generated. Blogs, SEO, Ads. Example of how a live chat widget works with a regular document. Cost per lead.

B2B 48

B2B Sales Technical Review Software Review 48

ConversionXL

MARCH 30, 2015

Here are some ideas about of how you can apply 10 Jakob Nielsen Usability Heuristics to lead generation websites in the B2B or high consideration B2C realm, where there isn’t necessarily any transactional functionality, e.g. e-commerce, user registrations, etc. This is not only SEO good practice, it is also a good user experience practice.

B2B 48

B2B Web Design B2C 48

crowdSPRING Blog

FEBRUARY 6, 2015

Making Customer Support Part Of Your SEO Program crowdspring.co/1C2r2M3. B2B Influencer Content Marketing Case Study & 18 Resources crowdspring.co/1Dm42V8. Essential SEO Techniques To Master In 2015 crowdspring.co/1zteKc3 How to Network Successfully on Google Plus crowdspring.co/162tows. 1wTbKRX.

Small Business 48

Small Business Design Seattle Social Media 48

Duct Tape Marketing

APRIL 21, 2022

We are a B2B or business to business company. Look, if you're tired of slowing down your teams with clunky software processes and marketing that is difficult to scale, HubSpot is here to help you and your business grow better with collaboration tools and built in SEO optimizations. They have a certain budget in mind.

Small Business 98

Small Business Software Review Marketing Technical Review 98

Occam's Razor

JULY 22, 2013

They've also built a widget (only for Android for now) where you can see a Value of the Day on your home screen. If I'm doing SEO for keyword cluster xyz, what am I really solving for? Oh, and what is that small SEO effort at the very top? For Display and PPC and SEO, consider measuring increased brand awareness.

Framework 164

Framework Marketing Metrics Audience 164

Hearpreneur

JUNE 18, 2016

Thanks to Rohan Semwal, SEO Spouse. #2 What’s left, however, is a thriving ecosystem of B2B resources, professional discussions, and community noticeboards, and information and interaction that’s best accessed through Twitter chats, lists and hashtags. 2 – #RipTwitter. Photo Credit: Zoe Blogg.

Entrepreneur 48

Entrepreneur Social Network Channel Social Media 48