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7 Examples of Effective Cross-selling (and Why They Work)

ConversionXL

That B2B sales are built on relationships. But they might want to read a customer story on how you helped a small business succeed. B2B buyers engage in an average of 27 interactions with a vendor before making a purchase decision, Forrester research shows. B2C or B2B, all marketing is people talking to people.

B2B 129
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Transcript of How to Turn Marketing Costs Into Profit

Duct Tape Marketing

Joe Pulizzi: And it’s wonder, you know, looking at it from the small business side for just a moment. Where he can now go into what might be a lower margin business because he started in such a high margin business. I’ll give you a small and a big example. They wanted to do a show daily.

Cost 36
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LinkedIn Explores What It Takes To Be an Entrepreneur [INFOGRAPHIC]

mashable.com

Partners W3 EDGE Concentric Sky Rackspace Intridea Dynect DNS Webtrends Global Syndication Partners ABCNews CNN Metro USAToday Yahoo ©2005-2011 Mashable, Inc. Founded in 2005, Mashable is headquartered in New York City with an office in San Francisco. Reproduction without explicit permission is prohibited. All Rights Reserved.

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YouTube Marketing And Analytics: A Primer For Magnificent Success

Occam's Razor

Small, initial efforts are ok. The unique thing about these efforts is not only that they will be for YouTube primarily (though you can syndicate them all over the place), the differentiator will be that you'll create them with your specific YouTube audience in mind. If you are a B2B company, checkout Cisco's social efforts.

Analytics 151
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Content Marketing for Brand Engagement and Demand Generation

Duct Tape Marketing

Content Marketing for Brand Engagement and Demand Generation written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing Thursday is guest post day here at Duct Tape Marketing and today’s guest is David Capece – Enjoy! So what type of content should the B2B content marketer be producing?

Demand 64
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HOW TO: Sign Up Users Even Before You Launch Your Startup

mashable.com

link] May 5, 2011 10:24:50 Reply 0 Flag this comment Aniekan Okono Follow We put us out too [link] and got some very interested users sign up, since we are a b2b social network and our targets are small and medium scale businesses. Reproduction without explicit permission is prohibited. All Rights Reserved. startupcto

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30 Entrepreneurs Explain Why They Started Their Businesses

Hearpreneur

After my career as a financial analyst, I decided to pursue a career assisting consumers and small businesses with various financial needs. While working in a big world-known company, our early process around translation management in software localization consisted of Google Sheets usage. Thanks to Matthew Rolfe, Plytix ! #18-