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30 Entrepreneurs Explain Why They Started Their Businesses

Hearpreneur

After my career as a financial analyst, I decided to pursue a career assisting consumers and small businesses with various financial needs. While working in a big world-known company, our early process around translation management in software localization consisted of Google Sheets usage. Thanks to Matthew Rolfe, Plytix ! #18-

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Top 30 Startup Posts for July 2010

SoCal CTO

SaaS 101: 7 Simple Lessons From Inside HubSpot - OnStartups , July 19, 2010 It’s been a little over 4 years since I officially launched my internet marketing software company , HubSpot. So, I’ve had about 4 years on the “inside” of a fast-growing, venture-backed B2B SaaS startup. at a $2.5M Here’s an example in a direct sales channel.

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LinkedIn Explores What It Takes To Be an Entrepreneur [INFOGRAPHIC]

mashable.com

Partners W3 EDGE Concentric Sky Rackspace Intridea Dynect DNS Webtrends Global Syndication Partners ABCNews CNN Metro USAToday Yahoo ©2005-2011 Mashable, Inc. Founded in 2005, Mashable is headquartered in New York City with an office in San Francisco. Reproduction without explicit permission is prohibited. All Rights Reserved.

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Why Your Startup's Name Matters

mashable.com

Generally speaking, a name is more valuable to a B2C (marketing-driven) company than a B2B (sales-driven) counterpart, so allocate your efforts accordingly. Small Business. Global Syndication Partners. Using the former can be a competitive advantage for your company, especially when feature sets are roughly the same.

Naming 84
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YouTube Marketing And Analytics: A Primer For Magnificent Success

Occam's Razor

Small, initial efforts are ok. The unique thing about these efforts is not only that they will be for YouTube primarily (though you can syndicate them all over the place), the differentiator will be that you'll create them with your specific YouTube audience in mind. If you are a B2B company, checkout Cisco's social efforts.

Analytics 151
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Content Marketing for Brand Engagement and Demand Generation

Duct Tape Marketing

Content Marketing for Brand Engagement and Demand Generation written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing Thursday is guest post day here at Duct Tape Marketing and today’s guest is David Capece – Enjoy! So what type of content should the B2B content marketer be producing?

Demand 64
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7 Examples of Effective Cross-selling (and Why They Work)

ConversionXL

That B2B sales are built on relationships. But they might want to read a customer story on how you helped a small business succeed. B2B buyers engage in an average of 27 interactions with a vendor before making a purchase decision, Forrester research shows. B2C or B2B, all marketing is people talking to people.

B2B 129