Duct Tape Marketing

MAY 24, 2023

Building A Strong Social Media Strategy For Business Growth written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Andrew Barlos In this episode of the Duct Tape Marketing Podcast , I interview Andrew Barlos. He is the Head of Marketing at Loomly, a leading social media management platform.

Social Media 95

Social Media Media B2B B2C 95

Rembrandt Communications

OCTOBER 8, 2018

As seen on B2B News Network ). The world of B2B media moves fast. In fact, a media member may be preparing to call you right now for your insights on the latest buzz. When you are mentioned in a media venue, it provides third-party credibility you simply cannot obtain in any other way. Are you ready?

B2B 100

B2B Media Technical Review PR 100

View from Seed

JANUARY 27, 2021

You are a “digital native” with a strong interest in new technology and have hands-on proficiency with many online tools for managing social media interactions, event production, and project management. You have 2-4 years of professional experience in marketing, social media, event coordination, or business operations.

Operations 227

Operations Hiring Seed Stage Boston 227

ConversionXL

MAY 27, 2022

However, due to B2B market saturation, customer acquisition costs are rising ; this digital marketing strategy of giving a little and getting a lot no longer works. I spend time on social media sites, like Instagram. Not adjusting your paid media strategy. an ebook); Then you blast them with sales messaging (e.g.,

Demand 124

Demand B2B Distribution Channel 124

ConversionXL

OCTOBER 22, 2018

Talk to any B2B marketer about attribution and they’ll either roll their eyes or rant about how it’s important but hard to get right—long lead cycles, multiple contacts from a single organization, etc. How do you justify the Facebook Ad spend or social media manager if you can’t tie their work to closed deals?

B2B 131

B2B Marketing Analytics Campaign 131

ConversionXL

AUGUST 21, 2019

Most B2B leads don’t become customers. Additionally, most B2B marketers aren’t nurturing lead-magnet downloaders properly. I downloaded 25+ B2B lead magnets and discovered an array of shortcomings: Sending one or no follow-up emails, even when I opted-in to learn more. But Salesforce revealed that less than 0.5% Or at all.

B2B 131

B2B Technical Review Email Sales 131

YoungUpstarts

JUNE 3, 2015

A new report from Forrester Research called “Death of a B2B Salesman,” predicts that one million U.S. B2B salespeople will lose their jobs to self-service e-commerce by 2020. I’ve seen first-hand the growth in the B2B sales industry. Here are 6 reasons why technology will not represent the death of the B2B salesperson: 1.

B2B 100

B2B Technology Cofounder Technical Cofounder 100

YoungUpstarts

MAY 30, 2014

Social media can be a huge business driver. Until fairly recently, traditional companies considered social media a trendy marketing tool. Make sure you integrate the social media tools your customers are using into your e-commerce strategy to develop new leads and address customer service issues.

Social Media 174

Social Media Mobile Analytics Cloud 174

VC Cafe

MARCH 16, 2025

Commoditisation of AI Features: this is frankly also a challenge for B2B startups. At Remagine Ventures , about half of our investments are in B2C startups and even when we invest in B2B it’s largely in consumer areas like gaming, commerce, search, creator economy etc. What will it take for founders to win in consumer?

Technical Review 78

Technical Review B2C Generative AI IPO 78

Duct Tape Marketing

MARCH 17, 2023

How To Scale Your B2B Marketing Strategy written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Louis Gudema In this episode of the Duct Tape Marketing Podcast , I interview Louis Gudema. Louis is a fractional CMO for B2B companies, and mentors startups at MIT. And I, that's really my expertise.

B2B 97

B2B Marketing B2C ChatGPT 97

Duct Tape Marketing

OCTOBER 11, 2023

Shattering The Mold: Unleashing the Creator Economy in B2B Marketing written by John Jantsch read more at Duct Tape Marketing The Duct Tape Marketing Podcast with Christie Horsman In this episode of the Duct Tape Marketing Podcast , I interviewed Christie Horsman, who brings a decade of expertise in both B2B and B2C marketing within the SaaS arena.

B2B 92

B2B Marketing B2C Community 92

VC Cafe

JULY 26, 2020

Startups that had to be cash constrained before can afford to raise capital in a number of ways and acquire resources pre-launch Improved infrastructure: Better tools – The rise of no-code and improved cloud infrastructure across every aspect of software development, marketing and design, make possible to launch prototypes much quicker, reducing (..)

Lean 214

Lean Seed Capital Startup Burn Rate 214

Startup Professionals Musings

JANUARY 15, 2022

If you are a business owner today, and not using social media to promote your business, you are missing out on a huge opportunity. Most social media outlets don’t require a subscription charge, but they certainly always require an investment, sometimes large, in people, in technology, your reputation, and your time.

Social Media 315

Social Media Media Startup Analytics 315

YoungUpstarts

JULY 7, 2020

You can use different social media platforms for starter. And when you are confident enough of your brand, you can level up by listing your products on different B2B (business-to-business) website. Having more options in which you can showcase your products greatly helps in developing your brand name.

Reputation 237

Reputation B2B Technical Review Social Media 237

ConversionXL

MARCH 6, 2019

LinkedIn ads offer the benefits of video content and the granular targeting of a B2B-centric platform. The growth of B2B video marketing. Facebook, Twitter, and Snapchat have thus far dominated the market in video ad spend on social media. But LinkedIn owns the lucrative B2B audience. LinkedIn video ad targeting.

Video 129

Video B2B Technical Review Campaign 129

ReadWriteStart

JULY 7, 2021

This trend is promising despite the rising usage of email, instant messaging applications, and social media platforms, . Business to Business (B2B) – Also referred to as Enterprise to Enterprise, it is typically utilized to transport documents, equipment, reports, and raw materials from one place to another.

Technical Review 163

Technical Review Artificial Inteligence Demand Social Media 163

YoungUpstarts

APRIL 16, 2014

It’s often said that social media is much harder to crack for B2B businesses than it is for consumer-based ones. In many cases, it’s true – but increasingly social media platforms have become the choice for B2B marketers, and budgets have also correspondingly grown to take advantage of this space.

Social Media 189

Social Media B2B Media Social Network 189

The Startup Magazine

SEPTEMBER 10, 2019

Social Media Strategy. No matter you’re attempting to sell, establishing a social media presence is a must. In 2019, individuals are turning to social media as more than just a social outlet. This is why it will benefit you greatly to develop some sort of social media strategy.

Reputation 101

Reputation Web Development Management Social Media 101

YoungUpstarts

MARCH 18, 2013

Social media presents a range of possibilities for growth for small businesses — for some, it’s a necessity. A recent study found that small businesses benefit the most from social media marketing, in that 72 percent of small business that implemented social media strategies found a boost in website traffic.

Social Media 269

Social Media Small Business Media Marketing 269

ReadWriteStart

APRIL 8, 2023

In the meantime, influencers can increase brand awareness for your business by publishing a review of your product on social media. Search engine optimization, paid search, social media channels, online stores, and even pop-up spots are examples of practical omnichannel usage.

eCommerce 185

eCommerce Technical Review Software Review Analytics 185

The Startup Magazine

JULY 8, 2024

These exhibitions are vital for business-to-business (B2B) companies to grow their network and showcase their offerings. Utilize Social Media Social media is also a highly effective tool for promoting your trade show event. link] A Statista study released in early 2024 revealed that event marketers in the U.S.

Portland 147

Portland Oregon Social Media Technical Review 147

YoungUpstarts

SEPTEMBER 16, 2020

Create, send, and manage SMS messages, social media, and digital advertising. Social media posting and ad management . Designed with small business in mind, RD Station is a great option when looking for a platform to manage all of your digital marketing needs from social media to landing pages and customer forms. .

Marketing 179

Marketing SMS Campaign Channel 179

Startup Professionals Musings

OCTOBER 2, 2013

If you are an entrepreneur today, and not using social media to promote your business, you are missing out on a huge opportunity. Most social media outlets don’t require a subscription charge, but they certainly require an investment – in people, in technology, your reputation, and your time. Marty Zwilling.

Social Media 252

Social Media Media Entrepreneur Metrics 252

YoungUpstarts

JULY 1, 2015

Pioneered by co-founders of HubSpot Brian Halligan and Dharmesh Shah, inbound marketing is a leading Business-to-Business (B2B) digital marketing strategy. Written by Halligan and Shah, “ Inbound Marketing: Get Found Using Google, Social Media, and Blogs ” covers the fundamentals of inbound marketing.

Software Review 100

Software Review Marketing Social Media B2B 100

ConversionXL

NOVEMBER 24, 2021

If we’re a B2B company selling into brick-and-mortar retail environments, and we’re looking to find an audience of retail executives, we’ll start with a simple Google search. Developing a social media following. Most businesses have the option of doing so via social media platforms or on their own website.

Reputation 134

Reputation Audience Management Social Media 134

YoungUpstarts

JUNE 11, 2017

Get social with customers and clients. We all know everyone is living and buying through social media so getting your business in front of this audience is key to expanding your customer base. LinkedIn is another social tool for businesses yet offers a B2B angle for networking and reaching out.

Database 164

Database Software Review Dividend Social Media 164

Startup Professionals Musings

AUGUST 22, 2012

If you are an entrepreneur today, and not using social media to promote your business, you are missing out on a huge opportunity. Most social media outlets don’t require a subscription charge, but they certainly require an investment – in people, in technology, your reputation, and your time.

Social Media 238

Social Media Media Cost Startup 238

Startup Professionals Musings

MAY 10, 2019

Image via Pixabay After a frustrating meeting with a small business client recently who didn’t “have time” for social media, I was surprised to find evidence on the Internet that up to one quarter of small business owners are still hesitant to invest time, money, and effort into a social media strategy.

Social Media 247

Social Media Media Reputation Viral 247

Startup Professionals Musings

JUNE 18, 2011

If you are an entrepreneur today, and not using social media to promote your business, you are missing out on a huge opportunity. Most social media outlets don’t require a subscription charge, but they certainly require an investment – in people, in technology, your reputation, and your time.

Social Media 232

Social Media Media Entrepreneur Analytics 232

Up and Running

JANUARY 18, 2021

We expect this trend to continue as users remain home through 2021, and many social media increases of the past year solidify into more permanent habits. Mobile was a common way that engagement increased, and TikTok’s mobile focus made it a place to watch for social eCommerce.

eCommerce 150

eCommerce B2B Forecast Demand 150

ConversionXL

APRIL 1, 2019

For marketers in B2B sales, the challenge increases. The choreography of a B2B sale—in which the average buying decision involves more than five people —may require copy or collateral that serves multiple audiences. As noted before, B2B brands often serve advanced technical practitioners and C-Suite decision-makers.

Technical Review 133

Technical Review Marketing Software Review Audience 133

crowdSPRING Blog

JANUARY 28, 2019

Noobpreneur also features sections on blogging, social media, branding, and overall marketing. They offer both free resources and a Pro membership, and they host the annual MarketingProfs B2B Marketing Forum. And, be sure to check out their annual State of Social Media Report. Marketing Profs. Digital Marketer.

Small Business 106

Small Business Marketing Social Media SEO 106

Up and Running

AUGUST 25, 2021

If you want to learn more, head over to popular social media platforms like Facebook and Twitter to talk to your existing followers or people who are involved with an industry you want to enter. Adding a B2B model to your current B2C strategy can have a surprising impact on your sales. A whopping 3.96

B2B 118

B2B Audience Software Review B2C 118

Up and Running

JULY 7, 2021

In a recent B2B study , 86% of buyers expressed interest in accessing visual or interactive content over other forms. Establish a presence on social media. billion people globally use social media in 2021. It’s a better time than ever to utilize social media platforms as a pathway of brand development.

eCommerce 149

eCommerce Social Media Naming Technical Review 149

VC Cafe

JANUARY 22, 2021

AWS Marketplace Startup Program – the ‘app store’ for B2B startups who are interested to sell their product to AWS customers. AWS is a market leader in Cloud technology, and as such the company has a range of Go To Market programs to help startups scale. Below are the Amazon and AWS outreach programs in no particular order.

Technical Review 174

Technical Review Startup Venture Capital Incubator 174

Occam's Razor

DECEMBER 9, 2013

These two social platforms (eschew others at this point) allow you to learn how to earn attention in two different form factors. Expressed by me on behalf of all humans on earth: The world's greatest social media strategy: 1. The above metrics will force your company to use social for what social is really good at.

Analytics 165

Analytics Marketing Channel Metrics 165

YoungUpstarts

FEBRUARY 29, 2016

Let’s say your company is in the B2B Software as a Service (SaaS) space. You can also share your content on social media, thereby attracting a new online audience. specialises in helping clients in the Technology, Healthcare and B2B sectors increase their revenue and profitability. .

Sales 100

Sales Technical Review SEO B2B 100