Duct Tape Marketing

MARCH 17, 2023

How To Scale Your B2B Marketing Strategy written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Louis Gudema In this episode of the Duct Tape Marketing Podcast , I interview Louis Gudema. Louis is a fractional CMO for B2B companies, and mentors startups at MIT. And I, that's really my expertise.

B2B 97

B2B Marketing B2C ChatGPT 97

YoungUpstarts

MARCH 18, 2013

Social media presents a range of possibilities for growth for small businesses — for some, it’s a necessity. A recent study found that small businesses benefit the most from social media marketing, in that 72 percent of small business that implemented social media strategies found a boost in website traffic.

Social Media 269

Social Media Small Business Media Marketing 269

Startup Professionals Musings

OCTOBER 2, 2013

If you are an entrepreneur today, and not using social media to promote your business, you are missing out on a huge opportunity. Most social media outlets don’t require a subscription charge, but they certainly require an investment – in people, in technology, your reputation, and your time.

Social Media 252

Social Media Media Entrepreneur Metrics 252

Startup Professionals Musings

AUGUST 22, 2012

If you are an entrepreneur today, and not using social media to promote your business, you are missing out on a huge opportunity. Most social media outlets don’t require a subscription charge, but they certainly require an investment – in people, in technology, your reputation, and your time.

Social Media 238

Social Media Media Cost Startup 238

The Next Web

AUGUST 19, 2013

It just so happened that I became the CEO of a B2B tech startup. Direct sales are common with B2B startups. You can be the sales guy or gal with all the tools you need at your fingertips ­ email, phone, social networks, etc. Well, then you’ve got to go viral. Well, then you’ve got to go viral.

Belarus 137

Belarus Viral Channel Startup 137

Startup Professionals Musings

MAY 10, 2019

Image via Pixabay After a frustrating meeting with a small business client recently who didn’t “have time” for social media, I was surprised to find evidence on the Internet that up to one quarter of small business owners are still hesitant to invest time, money, and effort into a social media strategy.

Social Media 247

Social Media Media Reputation Viral 247

Startup Professionals Musings

JUNE 18, 2011

If you are an entrepreneur today, and not using social media to promote your business, you are missing out on a huge opportunity. Most social media outlets don’t require a subscription charge, but they certainly require an investment – in people, in technology, your reputation, and your time.

Social Media 232

Social Media Media Entrepreneur Analytics 232

Mike Michalowicz

FEBRUARY 11, 2013

Social Media Marketing Strategies. Social media is about connecting with the people in your niche: customers, potential customers, people who are interested in what you do, or who share similar interests and circles or hubs with you. Social media isn’t new. Social media is about doing that online.

Small Business 167

Small Business Marketing PR Social Media 167

Startup Professionals Musings

APRIL 13, 2019

Image via Pixabay If you are a business owner today, and not using social media to promote your business, you are missing out on a huge opportunity. Most social media outlets don’t require a subscription charge, but they certainly always require an investment, sometimes large, in people, in technology, your reputation, and your time.

Social Media 199

Social Media Media Analytics Viral 199

Duct Tape Marketing

JANUARY 17, 2014

The result: Plenty of organic, viral interaction about the videos that boosted traffic for these YouTube users’ Let’s Play video as well as sales for Galactic Café. A recent B2B Benchmark Survey revealed more than 90% of marketing respondents used video on a site, second only to the learn more/contact us option (nearly 100%).

Video 78

Video Marketing Harvest Bandwidth 78

YoungUpstarts

OCTOBER 17, 2013

by Neal Schaffer, author of “ Maximize Your Social: A One-Stop Guide to Building a Social Media Strategy for Marketing and Business Success “ Many company leaders understand that in order to survive in today’s business world, their companies must have a social media presence.

Social Media 217

Social Media Media Curation Social Network 217

Occam's Razor

FEBRUARY 3, 2014

Some have experimented with virality ( Pepsi Test Drive or Dove Beauty , etc.), Some have even tried original content (a la GoPro ), but originality without key integrations into the overall marketing strategy and media mix is hard to pull off/sustain. If you are a B2B company, checkout Cisco's social efforts.

Analytics 151

Analytics Marketing Audience Channel 151

mashable.com

NOVEMBER 4, 2010

Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Mobile 2.0 Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Mobile 2.0 Whats Hot in Social Media This Week HOW TO: Organize a Mashable Meetup View More » Business 5 Proven Strategies for B2B Social Me.

Developer 73

Developer Software Review PHP Social Media 73

ConversionXL

FEBRUARY 27, 2019

Nichole Elizabeth DeMeré , a B2B SaaS consultant, lamented that. Andrew Macarthy wrote about social media use during the Mahabis launch. The SaaS test balloons helped gauge the potential traction on social media and other channels. We wrote recently about using social media for market research.

Product 110

Product Campaign Acquisition Social Media 110

YoungUpstarts

SEPTEMBER 20, 2019

An important thing that every B2B business owner needs to understand is that while all marketing follows the same general guidelines, there are significant differences in B2B and B2C approaches. Social Media Marketing (SMM) will definitely work for any type of company and industry. Converse instead of promoting.

Social Media 113

Social Media B2B Media Marketing 113

ConversionXL

JANUARY 18, 2022

Studies show only 5% of B2B buyers are ready to buy right now. Not only is this resource-heavy, but you also risk missing the nuances of social media platforms. 50% of B2B decision-makers use YouTube to research purchases, and 70% of viewers bought from a brand after seeing it on YouTube.

Audience 122

Audience Technical Review Social Media Campaign 122

mashable.com

NOVEMBER 3, 2010

Contact Us Submit News Contact Us Write for Us Spark of Genius Series Mashable | The Social Media Guide Business Mashable on Facebook Join Us! With integrations to social networks, team members can search for keywords and reply to and import new contacts and their real-time profiles into Bantam Live.

Angel Investor 80

Angel Investor Startup San Francisco Social Media 80

Startup Professionals Musings

APRIL 9, 2017

If you are an entrepreneur today, and not using social media to promote your business, you are missing out on a huge opportunity. Most social media outlets don’t require a subscription charge, but they certainly always require an investment, sometimes large, in people, in technology, your reputation, and your time.

Social Media 166

Social Media Media Cost Analytics 166

ConversionXL

APRIL 4, 2017

Content marketing is a centralized channel that also has overlap with others, such as SEO, social media, and public relations. Virality and Referral. Virality is the key lever of many of the most famous growth examples: Dropbox, Uber, Facebook, Hotmail. Resources on virality/referral: Referral Marketing Master Course.

Channel 118

Channel Marketing Viral SEO 118

ReadWriteStart

JULY 23, 2021

If you have a B2B company whose budget is meager and you are looking for all the possibilities to promote it on Linkedin? 11 LinkedIn Posting Tips to Get Viral on LinkedIn. Yeah, you have a post that has the potential to go viral, and then also human editors will come in. So these first 30 to 60 Minutes are critical.

Viral 216

Viral Algorithm Framework B2B 216

Startup Professionals Musings

MARCH 8, 2017

If you are an entrepreneur today, and not using social media to promote your business, you are missing out on a huge opportunity. Most social media outlets don’t require a subscription charge, but they certainly require an investment to be hard hitting – in people, in technology, your reputation, and your time.

Social Media 147

Social Media Media B2B Analytics 147

mashable.com

SEPTEMBER 22, 2008

Top Topics Twitter YouTube Facebook iPhone Google Video Social media Mobile 2.0 Top Topics Twitter YouTube Facebook iPhone Google Video Social media Mobile 2.0 b2b CRM – A Web-based CRM that manages contacts, activities, and your sales pipeline, and integrates with Outlook and Word.

Software Review 78

Software Review Social Media Social Network Software 78

Occam's Razor

OCTOBER 10, 2011

I am going to define a way for you to think about measuring social media, and you can't actually easily measure what I am going to recommend. Social media is evolving at an incredible pace. So what actually matters in Social Media? I am going to break the second part of the rule. So why break the rule?

Social Media 166

Social Media Metrics Conversion Media 166

ConversionXL

FEBRUARY 3, 2022

Neither would have achieved virality had customers not received something tangible for their efforts. Recommendations from family and friends are the most trusted source of information , and B2B companies that use them experience higher than average conversion rates. Instead, they could simply click a link and enter an email address.

Retention 113

Retention Marketing Acquisition Channel 113

Startup Professionals Musings

OCTOBER 2, 2018

Should you be buying key words from search engines, building fabulous web content, blasting out e-mail campaigns, or putting all your efforts into viral videos or social media? For young consumers today, it may be Instagram or Snapchat, while B2B offerings should take a hard look at LinkedIn and other business forums.

Marketing 240

Marketing Viral Channel Metrics 240

YoungUpstarts

DECEMBER 9, 2014

Enter “ Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage Customers and Ignite Your Business ” by content and social media marketing savants Ann Handley and C.C. Surprise and entertainment helps drive viral sharing while building your company’s personality.

B2B 185

B2B Social Media Afghanistan Iraq 185

David Teten

DECEMBER 3, 2019

Many tools designed for B2B marketing in general are also relevant to investors. We’re using … TinyLetter for our “Content Newsletter” … and Buffer to schedule social media posts. Point Nine Capital uses Mention for media monitoring. It sounds simple; however, very few asset managers actually do it.” 7) Negotiate .

Technical Review 78

Technical Review Software Review Analytics Private Equity 78

YoungUpstarts

MARCH 20, 2014

These days, with the near-prerequisite to include digital, social and mobile components to B2B marketing campaigns, it’s more important than ever to produce high-quality video content to deliver your message in a memorable way. Identify how your video will be used (TV broadcast, social media, tradeshow exhibition, etc.)

Video 180

Video B2B Campaign Social Media 180

Duct Tape Marketing

MARCH 23, 2023

In a recent episode, they talked with Kevin Perry about how he goes viral on every single platform. So every brand, no matter the industry, whether you're B2B or B2C, there's something that is interesting about your brand. Listen to creative elements wherever you get your podcasts. (00:52): This is John Jantsch.

Framework 95

Framework Audience Audio Elevator Pitch 95

YoungUpstarts

MARCH 27, 2020

Not only do 69% of the US population still read the newspaper, but most press outlets have e-magazines and social media pages where they can post and share articles. If you want to spread the word online, you should create a social media account to create viral posts. Contact the Press. Attend Trade Shows.

PPC 179

PPC Social Media Audience Advertising 179

Duct Tape Marketing

SEPTEMBER 30, 2022

If you're moving out of brick and mortar into online, more and more businesses, whether you're B2B or you're b2c, are realizing that digital is a primary channel or at least equal. And then they come check us out, and then like, Hey, so we have a pretty good viral product led growth experience as well for us internally.

Marketing 94

Marketing Differentiation B2C PR 94

The Startup Magazine

NOVEMBER 16, 2019

1 – Social Media. Social media is a free way for you to engage those customers with a little digital advertising. You can use social media sites to get this exposure without spending a dime. As an aside: make sure your own social media accounts all state that you work at your company.

South Africa 107

South Africa Africa Social Media B2B 107

The Startup Magazine

JUNE 5, 2018

Some social media platforms are easy to learn and difficult to master. This is especially true for B2B companies, for which LinkedIn is a vital clearinghouse of information. You’ll never go viral if you stick to safe, hidebound content. to figure out how to get more mileage out of it. What’s yours?

Marketing 106

Marketing Social Media Metrics Viral 106

Brandanew

JANUARY 8, 2016

Most small business and Startup founders are talking about customer engagement and social presence beyond the customary likes and one-post-a-month schedules. We talked to global social media experts and influencers to share with us their top social analytics tools for the coming year. Carrie Aulenbacher , Author.

Analytics 100

Analytics Social Media Marketing Media 100

Hearpreneur

JULY 5, 2023

Entrepreneurs can employ popular trends, challenges, and collaborations with influencers to reach a wider audience and gain viral attention. Conversions via TikTok seem to be lower than other social media apps, but the opportunity for awareness is too massive to not utilize the tool. Thanks to Roman Milyushkevich, Scrape It ! #7-

Entrepreneur 118

Entrepreneur Audience PPC Campaign 118

Brandanew

APRIL 15, 2016

However, according to The Content Marketing Institute, only 44% of B2B and 43% of B2C marketers can envision what content marketing success actually looks like. B2C companies usually face a choice between setting up their own platform (such as a blog or a digital magazine) or leveraging the power of social media.

Marketing 100

Marketing B2C Social Media Germany 100

www.foliomag.com

JULY 31, 2012

B2B: Business Media. Consumer Media. Top Social Media Measurement and Tracking Tools. Social media audiences have effectively become another universe of prospects to tap, which means measurement and tracking is essential to yielding from these visitors both direct and indirect revenue. B2B Publishing.

Social Media 40

Social Media Rhode Island Media South Dakota 40