Startup Professionals Musings

MARCH 8, 2017

If your business is industrial B2B products, social media may be low on your list. If you are selling to consumers, especially younger ones, your business won’t survive without an effective social media presence. A balance of conventional and social communication and marketing is always advised.

Social Media 147

Social Media Media B2B Analytics 147

Startup Professionals Musings

APRIL 9, 2017

You can jump into social media with a poor brand definition, poorly focused content, unrealistic expectations of customer service, or be killed by malware or viruses. Assess social media relevance to your product or service. If your business is industrial B2B products, social media should be low on your list.

Social Media 166

Social Media Media Cost Analytics 166

YoungUpstarts

MARCH 18, 2013

You can even capitalize on social media connections you make with other businesses. Below are the top social networking sites for small businesses and why they would be helpful to your business: 1. Facebook currently dominates the social networking scene for individuals and for businesses.

Social Media 269

Social Media Small Business Media Marketing 269

YoungUpstarts

DECEMBER 9, 2014

Let me highlight each in turn: Embrace Being a Publisher In the social and digital age, the barriers of entry to publishing has been obliterated. We can now reach our potential buyers directly by publishing via blogs, videos, podcasts, forums, and social networks with relatively little cost. What keeps them up at night?

B2B 185

B2B Social Media Afghanistan Iraq 185

mashable.com

MAY 5, 2011

Create Viral Content Infographics startup Visual.ly We took the creative approach with our messaging as well as integrated Facebook and Twitter to encourage virality. Basically international businesses looking forward to network and connect with trusted and verifed companies from developing countries. link] Sign up!

Pakistan 94

Pakistan Social Media Startup Social Network 94

Startup Professionals Musings

OCTOBER 2, 2013

You can jump into social media with a poor brand definition, poorly focused content, unrealistic expectations of customer service, or be killed by malware or viruses. Assess social media relevance to your product or service. If your business is industrial B2B products, social media should be low on your list.

Social Media 252

Social Media Media Entrepreneur Metrics 252

Startup Professionals Musings

AUGUST 22, 2012

You can jump into social media with a poor brand definition, poorly focused content, unrealistic expectations of customer service, or be killed by malware or viruses. Assess social media relevance to your product or service. If your business is industrial B2B products, social media should be low on your list.

Social Media 238

Social Media Media Cost Startup 238

Startup Professionals Musings

JUNE 18, 2011

You can jump into social media with a poor brand definition, poorly focused content, unrealistic expectations of customer service, or be killed by malware or viruses. Assess social media relevance to your product or service. If your business is industrial B2B products, social media should be low on your list.

Social Media 232

Social Media Media Entrepreneur Analytics 232

www.forentrepreneurs.com

FEBRUARY 2, 2010

As I ask questions to understand the thinking, what usually comes out is something vague along the lines of web marketing, and/or viral growth with no numbers attached. A quick look around all the B2C startups shows that, although viral growth is often hoped for, in reality it is extremely rare.

Acquisition 103

Acquisition Cost Customer Entrepreneur 103

ConversionXL

FEBRUARY 12, 2019

Overall acquisition costs for both B2C and B2B have gone up by 50% in the past five years. Cohort analysis can be done for revenue, churn, viral word of mouth, support costs, or any other metric you care about. If they trust social networks, blogs, magazines, etc., The second relies on retention. By traffic source.

Retention 126

Retention Analytics Campaign eCommerce 126

mashable.com

NOVEMBER 4, 2010

Whats Hot in Social Media This Week HOW TO: Organize a Mashable Meetup View More » Business 5 Proven Strategies for B2B Social Me. Animoto Grows to 2 Million Users 5 Tips for Improving Your Social Cust. Facebook Wins Another Patent for Its. HOW TO: Win a MAZDA2 on Foursquare [S. OpenTable Seated 15.4 Million Diners.

Developer 73

Developer Software Review PHP Social Media 73

View from Seed

AUGUST 30, 2016

This is a guest post by Alignable CMO Dan Slagen about the missed opportunity the company has identified in social networking, and why they’ve chosen to build the business on the East Coast. These companies are all over the map: B2B, B2C, SaaS, ecommerce, healthcare, SMB-focused, enterprise-focused, etc. 1 Hacker Way.

Social Media 185

Social Media B2B North America Media 185

YoungUpstarts

OCTOBER 17, 2013

It’s only when you begin to curate content that is of interest to your followers and promote it, together with your own content, that your social media accounts begin to breathe new life. Channels: Join the right networks for your company. There are currently more than 50 social networks with more than 10 million members.

Social Media 217

Social Media Media Curation Social Network 217

Brandanew

FEBRUARY 17, 2016

You must have seen those viral “what happens next will blow your mind” links. Also, do note that all social networks and search engines only show a certain number of words in the headlines. However, being clear does not mean giving away everything. Note the word count. Length of the headline is very important here.

Viral 100

Viral B2B Audience Social Network 100

mashable.com

NOVEMBER 3, 2010

Roberts talks of social networks as mediums that may very well help your product or name attract VC attention. With integrations to social networks, team members can search for keywords and reply to and import new contacts and their real-time profiles into Bantam Live.

Angel Investor 80

Angel Investor Startup San Francisco Social Media 80

David Teten

DECEMBER 3, 2019

Many tools designed for B2B marketing in general are also relevant to investors. A more efficient approach to fundraising than haphazard networking is to mine the data exhaust from the limited partner universe to identify those LPs most likely to find your fund attractive, and focus all your energy on them.

Technical Review 78

Technical Review Software Review Analytics Private Equity 78

Mike Michalowicz

FEBRUARY 11, 2013

Create an interactive, regularly updated site or blog , or by build informative yet informal profiles on social networking sites like Facebook or Twitter. A great offer goes a long way quickly…especially through our favorite social networking sites! Are you a thought leader? Be visible! Listen Again.

Small Business 167

Small Business Marketing PR Social Media 167

ConversionXL

JANUARY 31, 2014

Surely, what’s “appeals” to a 54 year old mother of 5 who goes online to check Facebook and Metafilter will be vastly different from a Google Glass wearing, 27 year old power-user of social networks you haven’t even heard of yet. Sidetrack: What Are The Elements of a Viral Pre-Launch Page?

Analytics 134

Analytics Video Matching Conversion 134

mashable.com

SEPTEMBER 22, 2008

Ximdesk – Collaboration and social networking platform for enterprise. GroupSwim – Social collaboration and community tools to bring your employees, customers, and partners together. Xing XING – A global networking and contact management site for business professionals.

Software Review 78

Software Review Social Media Social Network Software 78

Duct Tape Marketing

JUNE 22, 2021

As one of the most important B2B social media platforms, LinkedIn is a channel that can help you attract more eyes on your business. LinkedIn is one of the most popular social networks for professionals and entrepreneurs. billion people – coming in at the third largest social media platform.

Social Media 99

Social Media Media Curation Audience 99

Rob Go

JULY 11, 2013

As a vertical community, the business of GrabCAD was never going to look like that of a social network or social media company. Some products have what look like great viral loops, but aren’t very successful. Legacy Distribution Power : Quite a few successful companies got a nice head start because of legacy traffic.

Distribution 66

Distribution Vertical Viral B2B 66

Occam's Razor

FEBRUARY 3, 2014

Some have experimented with virality ( Pepsi Test Drive or Dove Beauty , etc.), It is a social network (like Facebook). If you are a B2B company, checkout Cisco's social efforts. Our effort above was about our brand and social efforts, now it is time to do something for our customers.

Analytics 151

Analytics Marketing Audience Channel 151

conversionxl.com

FEBRUARY 4, 2014

Surely, what’s “appeals” to a 54 year old mother of 5 who goes online to check Facebook and Metafilter will be vastly different from a Google Glass wearing, 27 year old power-user of social networks you haven’t even heard of yet. Sidetrack: What Are The Elements of a Viral Pre-Launch Page?

Analytics 98

Analytics Software Review Conversion Video 98

Up and Running

OCTOBER 18, 2016

But don’t write the social network off if your business doesn’t fall into those industry categories. Of all the social networks, Pinterest is perhaps the most clearly skewed in one demographic direction: Pinterest is most commonly used by women ages 19 to 29, who have graduated college and make over $75,000 annually.

Small Business 60

Small Business Marketing Social Media Curation 60

Duct Tape Marketing

MARCH 6, 2014

Here’s the problem: practical information isn’t typically the sort of content that can easily go viral (especially if you don’t have a large pre-existing social network). This is especially true if you are creating content with the goal of generating B2B leads.

Marketing 77

Marketing Social Media Australia Viral 77

ConversionXL

SEPTEMBER 2, 2019

Take a look at the chart below: Some companies have found that while social login dramatically reduced the number of failed login attempts and password reset requests, take up wasn’t as high as expected. Mailchimp, a B2B email marketing platform, recorded a 66% drop in failed logins after introducing social login.

Social Network 73

Social Network Viral Social Media B2C 73

ConversionXL

JULY 21, 2020

According to the Content Marketing Institute, only 9% of B2B marketers believe that their content strategy is effective. In the “tweet heard around the world,” Oreo was able to quickly create a piece of content in real time that went viral and won numerous awards during the Super Bowl a few years ago. No problem.

Customer 92

Customer Audience Campaign Social Media 92

ConversionXL

JUNE 24, 2014

Take a look at the chart below: Some companies have found that while social login dramatically reduced the number of failed login attempts and password reset requests, take up wasn’t as high as expected. MailChimp, the B2B subscriber email management service, recorded a 66% drop in failed logins after introducing social login.

Social Network 130

Social Network Viral Social Media B2C 130

Duct Tape Marketing

MAY 4, 2016

Teach referrals to your customers and offer to teach referral generation to their customers in B2B settings. Referral Marketing– This includes intentional word of mouth activities, viral tactics as well as intentional referral generation. Marin Software – Optimize your Search, Social & Display ads across channels and devices.

Lead Generation 28

Lead Generation Social Media Public Relations Channel 28

mashable.com

SEPTEMBER 1, 2011

Sign in All Social Media Tech & Gadgets Business & Marketing Video Mobile Dev & Design Media Social Good Startups Classifieds Mashable Infographics Prev Next How Are People Using Twitter? LinkedIn was curious, so the business social network decided to find out. Sign in with Facebook or Twitter to get started!

San Francisco 99

San Francisco New York City Social Media Entrepreneur 99

mashable.com

OCTOBER 5, 2012

Generally speaking, a name is more valuable to a B2C (marketing-driven) company than a B2B (sales-driven) counterpart, so allocate your efforts accordingly. of Web Users Meet Singles on Social Networks [STUDY] Want to Highlight Your New Facebook Pictures? Social Media Lists. Social Network Lists. Like Tweet.

Naming 84

Naming Startup Social Media RSS 84

Brandanew

JANUARY 8, 2016

Maggie Kravchuk has had work experience on social media brand management and now works for Rubenstein PR. Tina Chan, Social Media Manager, GEECL. My favorite social media analytics tool is actually LinkedIn analytics. Alayna Frankenberry , Social Media Marketer, the Content Factory. Tool 14: TweetDeck.

Analytics 100

Analytics Social Media Marketing Media 100