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Common B2B Challenges and How To Solve Them

ConversionXL

From long sales cycles to trying to stand out from the sea of sameness, B2B companies face an uphill battle from the start. While thousands of B2B organizations struggle, plenty are able to develop long-term success. Common B2B marketing challenges. So what does it take? Let’s dive in.

B2B 150
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How to Find and Close Angel Investors from a Standing Start

View from Seed

The more verticalized your startup’s offering, especially if the venture is B2B, the more opportunity there is to identify industry insiders who will care about your company. Software developers like to spend time with like-minded developers. Affinity by function. Marketing people love to swim with other marketing gurus.

Insiders

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Startup CTO Speaking

SoCal CTO

Many of the factors are not obvious and include building mystery to drive margin, why boring B2B companies often win but are challenging in other ways, how bootstrapping wins, integrating metrics from the start and many other similar lessons. Then, he explores how several startups have leveraged those services and data in interesting ways.

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Is the Lean Startup concept of MVP dead?

VC Cafe

Single users can test enterprise software using a credit card. In 2020, there is no second chance to make a first impression.

Lean 214
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What did they do before you came along?

A Smart Bear: Startups and Marketing for Geeks

Working the pain in B2B. Let’s do another example, this time in technical business software sales instead of fuzzy consumer sales. At Smart Bear we make a tool that enables software developers to easily review changes before they’re shipped, just like an editor reviews a writer’s work before it’s published.

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A Quick Primer on B2B Conversion Optimization

ConversionXL

Conversion optimization is a little different if you’re in B2B. You’ll still need to do the same types of conversion research, persona building, and experimentation that is common across conversion optimization, but let’s talk a bit about how and why B2B is different. It’s called Optimizing for B2B.

B2B 48
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Twitter Link Roundup #164 – Small Business, Social Media, Design, Copywriting, Marketing And More

crowdSPRING Blog

The State of Business To Business (B2B) Content Marketing In North America - [link]. The State of Business To Business (B2B) Content Marketing In North America - [link]. The State of Business To Business (B2B) Content Marketing In North America - [link]. 3 Mistakes Small Businesses Make When Marketing – [link].