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The Consumerization of Business Software ? AGILEVC

Agile VC

The Consumerization of Business Software. One of the themes that we’ve been most interested in at NextView over the last 12+ months has been the impact of consumer web trends on business software. People have been selling software over the web for awhile and indirect selling via screensharing and webinar, etc isn’t new.

Software 100
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The NextView Ventures Manifesto

View from Seed

Amidst the rise of new funds, new technologies, and potentially disruptive late stage players, I thought it was important to share what we consider to be our core operating principles here at NextView. . It’s been an interesting several years in the early stage venture eco-system, and the sands have shifted considerably.

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How to Navigate the New Era of SEO: Strategies for Understanding Consumer Search Behavior

Duct Tape Marketing

And that looks different for a B2C journey versus a B2B journey. So on the B2C side, that could be TikTok, Amazon, YouTube, and on B2B side, that could be maybe they're searching in LinkedIn or YouTube again, or software SaaS searching like Capterra or something like that.

SEO 71
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How Private Equity and Venture Capital Investors Are Eating Their Own Dogfood

David Teten

VCs tout themselves as frontier technology investors, but most are using the same infrastructure tools they have used for the past 20+ years: Excel and recent college grads searching Google. According to Knowledge.VC , under 5% of US VCs have a full-time team member focused on technology. . But we’re doing it slowly.

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Our Investing Manifesto at NextView

Rob Go

Amidst the rise of new funds, new technologies, and potentially disruptive late stage players, I thought it was important to share what we consider to be our core operating principles here at NextView. . It’s been an interesting several years in the early stage venture eco-system, and the sands have shifted considerably.

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Account-Based Marketing Software & Tools

ConversionXL

Choosing the right account-based marketing software can be a messy process. Some ABM software is an add-on to an existing tool. Some companies sell relevant software but not explicitly for ABM. Software can help with each: Identify the right accounts and targets within them. Measure how they respond. Image source ).

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What Does a Demand Generation Manager Do? (And How to Become One)

ConversionXL

The average B2B buyer has 27 brand interactions before deciding. Only around 10–15% of B2B leads turn into paying customers, and it’s because tactics optimizing for the early stages of the funnel only cater to early-stage goals. Amanda Sibley told Technology Advice’s Aleks Peterson. via Technology Advice ].

Demand 95