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In April, “stealth” social media startup Kohort announced its upcoming launch. It may not matter to you what Kohort is or isn’t, nor whether stealth is good or bad. Kohort said the site was “stealth&# to play up the sense of mystery around its brand and to generate interest. All Rights Reserved. startupcto
This particular company, as a B2B SaaS business, would definitely benefit from driving traffic to convert into subscribers or leads on their email list. Depending on how stealthy you plan to be (and there are pros and cons for being in stealth mode ), it’s good to have a public record of the company by generating some press.
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