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They should also consider launching online B2C or B2B platforms incorporating mobile and social-commerce. The key here is to transfer foreign management expertise and technologies to China while tapping on its huge domestic entertainment market. Fortunately, there is light at the end of the tunnel.
After living and traveling around Thailand in 2014 and with other travelers I was desperate to learn Thai. And then I had this life-changing opportunity that required my entrepreneurial background from my family, passion for marketing , and skills in technology to serve a not-for-profit close to my heart. Photo Credit: Simon Bacher.
The only reason my kids know Evian or Volvo Trucks or TrueMove (Thailand), among many other brands, is because of their work on YouTube. For example, on other platforms your audience could be 18 yr old technology lovers. If you are a B2B company, checkout Cisco's social efforts. PetSmart has videos about how it gives back.
tech industry , companies using steel , and manufacturers of engineered hardwood floors are already feeling the pain. The situation could become even more tangled if the effects from China spill over into the rest of Asia (or beyond) due to intertwined supply chains.
More recently, US President Donald Trump’s trade war with China has led to apprehension that US-based companies will be moving their production from Chinese manufacturers to factories in other low-cost countries such as India, Thailand and Vietnam. Few other countries can match China in this – be it India, Thailand or Vietnam.
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