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B2B Marketplaces Revisited

Version One Ventures

boom – expectations were high for B2B (product) marketplaces. Yet today, the world of B2B marketplaces still lags far behind its B2C counterpart. By reducing the friction for North American companies to find suppliers in China, they’ve been the most successful B2B marketplace to date. Alibaba is an exception.

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Common B2B Challenges and How To Solve Them

ConversionXL

From long sales cycles to trying to stand out from the sea of sameness, B2B companies face an uphill battle from the start. While thousands of B2B organizations struggle, plenty are able to develop long-term success. Common B2B marketing challenges. So what does it take? Let’s dive in.

B2B 150
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Extended Requests for Startups 2025 list

VC Cafe

AI Agents & Software Personalised AI Agent Development: Create AI agents that can understand user intent, plan actions, and improve through continuous learning, with a focus on specific verticals like travel, healthcare, or finance. This includes creating APIs to help agents pay for services, book travel, or engage in contracts.

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How to Find and Close Angel Investors from a Standing Start

View from Seed

The more verticalized your startup’s offering, especially if the venture is B2B, the more opportunity there is to identify industry insiders who will care about your company. Extend this list to not just people you know but people who you can reach or where your story would resonate if it’s a cold outreach (more on that below).

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5 Content Marketing Strategies for Niche B2B Industries

ConversionXL

Many B2B companies run into the same problem, particularly those that are: Complex, with products that require deep expertise to understand and use. There are thousands of B2B industries that seem too complex or too niche for content marketing. Localized, where the entire buying process happens within a small—sometimes offline—network.

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The Booming Voice AI Landscape: A VC Perspective

VC Cafe

But substantial investments are also being deployed into emerging startups, particularly into vertical applications. On the B2B side, Business voice applications have progressed significantly, from rudimentary interactive voice response (IVR) systems in the 1970s to sophisticated conversational AI systems powered by LLMs.

Vertical 170
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Selling to the enterprise: “Sell to few” vs. “sell to many”?

Version One Ventures

How do we differentiate between B2B start-ups that sell to many vs. sell to a few? The SaaS model, with its inherent low customer acquisition costs (CAC) and ease of deployment, makes it possible for companies to be successful when focusing on the SMB market, as well as niche verticals. Sell to few”: Traditional enterprise sales.