ConversionXL

OCTOBER 25, 2018

It starts with having the right data in the system,” noted Kamil Rextin, who wrote about B2B attribution. For B2B marketers, demand generation tactics—no matter how well targeted—fail if they focus exclusively on how a product or service benefits the prospect alone. Data types are important. Strategies are based on bad data.

Demand 132

Demand Vertical Campaign Channel 132

Steve Blank

NOVEMBER 5, 2009

Would you modify any of this if you had a B2B product instead of a B2C product, where every potential customer is also a potential competitor? Get revenue and cycle through as few iterations of Customer Validation as fast as possible — and then get some angel funding so we can hit the scale button. [.] Progress is the same.

Customer Development 270

Customer Development Developer Customer Silicon Valley 270

Steve Blank

NOVEMBER 9, 2009

We must get established EDI companies and new SAAS B2B platform operators to adopt our EDI API, with all of its amazing advantages. Reply Alan Wilensky , on December 7, 2009 at 11:23 am Said: I am responsible for evangelizing an API that is disruptive to an established industry dominated by old guard, old think.

Silicon Valley 332

Silicon Valley Software Review RSS Technical Review 332

ConversionXL

NOVEMBER 5, 2020

Today, Grizzle is a full-service content marketing and SEO agency that provides B2B and SaaS companies end-to-end services. Most B2B buyers know this. Choose to expand vertically or horizontally. Competition , at an initial glance, is far lower than the current B2B environment. Image source ).

PR 120

PR B2B Lean Audience 120

YoungUpstarts

APRIL 22, 2016

Salesforce does the same thing in the B2B world. There are elements of vertical integration and franchising , classic business strategies for achieving operational efficiency and scale. To stay competitive, businesses have to learn to leverage the power of platforms. That starts with platform thinking. What is platform thinking?

Japan 100

Japan Global Asia API 100

YoungUpstarts

SEPTEMBER 30, 2018

He has more than 4 years of experience in marketing technology products to global businesses and has worked with B2B technology companies across diverse business verticals.

eCommerce 127

eCommerce Channel Artificial Inteligence Technical Review 127

Eric Friedman

JANUARY 3, 2020

With the stock price off since IPO and the need to “rollup” enterprise chat + video MSFT takes a swing at solving a huge b2b problem with a startup friendly platform. For the first time, all roboadvisor strategies are tested and some experience a run on funds under management. 7/ Microsoft buys Slack. 10/ Community is a moat.

Technical Review 79

Technical Review Software Review Vertical IPO 79

ConversionXL

APRIL 7, 2021

If you’re selling B2B, you know it’s a wide and competitive market. Sorry, but ABM is not B2B, nor is it right for all markets, business models, or companies (just like every company should not be running freemium aka PLG for acquisition.) They won’t magically show up at your doorstep and sign a $100K cheque.

IP 98

IP Marketing Technical Review Software Review 98

Agile VC

FEBRUARY 5, 2014

But B2B startups need to take a different tack. We invest in internet enabled companies at NextView and our portfolio is roughly equally split between consumer and B2B businesses. Arguably revenue is the best signal of product-market fit for B2B startups.

Revenue 234

Revenue Product B2B Marketing 234

ConversionXL

APRIL 4, 2014

It’s too bad, because the open & click rates across nearly every vertical are also significantly higher. We’ve covered plenty of ways to capture email addresses before, so you won’t be surprised to hear that for B2B businesses, a good way to capture leads is by regularly publishing high quality content.

eCommerce 112

eCommerce Sales Marketing Software Review 112

Duct Tape Marketing

APRIL 14, 2022

So yeah, I, there there's some confusion around these terms, partner, marketing partnership, marketing affiliate market, and you have influencer and B2B. So I just consider affiliate marketing, part of this greater ecosystem of partnership marketing now, which includes influencer and B2B and aspects of business development.

Marketing 99

Marketing Affiliate Channel Software Review 99

Both Sides of the Table

JANUARY 27, 2013

The main reason that your advisors tell you to focus on your vertical, your age demo or your users favorite destination is that this is the obvious way to interest your user base. If you’re a fashion product you obviously care about having way more products featured in the vertical trade mags or niche blogs for that sector.

PR 309

PR Campaign Vertical B2B 309

View from Seed

APRIL 8, 2020

Stevens has held roles across verticals such as head of sales, marketing, product, and professional services at five startups over twenty years. He has experience in B2B, supply chain, robotics, SaaS, and IoT spaces. The post Rob Stevens & Rob Go B2B GTM AMA Recap appeared first on NextView Ventures.

B2B 156

B2B Angel Investor Vertical Early Stage 156

Steve Blank

NOVEMBER 4, 2021

Anthony Ulwick and Ted Thayer of Strategyn have a set of unique and valuable insights: Rather than defining markets as existing, adjacent or new markets – or by verticals, technology, demographics, et al. Others define markets around verticals, e.g. the financial services market or the healthcare market.

Customer 427

Customer Marketing Lean Vertical 427

ConversionXL

AUGUST 2, 2017

In today’s environment, if B2B organizations are going to make it, they need to grow. presence in new markets and verticals. 3 Factors That Affect B2B Partnerships. In a nutshell, there are 3 forces that influence B2B partnerships today: 1. In a nutshell, there are 3 forces that influence B2B partnerships today: 1.

Channel 84

Channel Partner Programming B2B 84

ConversionXL

MAY 22, 2017

After that, the adoption of the cloud as a more scalable and cost-effective approach allowed small/medium business to build CRMs around very specific market needs and establish dominance in new vertical segments. Is it a B2B or B2C email?” , “What is the company where this contact is working at?”

Customer 92

Customer Marketing Artificial Inteligence Clickthrough 92

Brandanew

MARCH 24, 2016

If you’re wondering whether your B2B company need to prioritize social media, this is for you. Most B2C businesses have gone totally social , with major consumer brands investing a good amount of their time and money on social media, but is it of any worth for B2B companies? Why Do B2B Companies Need To Prioritize Social Media.

Social Media 100

Social Media B2B Media Vertical 100

ConversionXL

JANUARY 18, 2022

This is particularly true for complex verticals such as B2B SaaS products, where product marketing’s ability to pinpoint users with the most need and educate them on product features and benefits proves useful. Post-launch, product marketers focus on improving sales enablement and work to drive demand and adoption of the product.

Marketing 110

Marketing Product Audience Equity 110

ConversionXL

AUGUST 2, 2017

In today’s environment, if B2B organizations are going to make it, they need to grow. presence in new markets and verticals. 3 Factors That Affect B2B Partnerships. In a nutshell, there are 3 forces that influence B2B partnerships today: 1. In a nutshell, there are 3 forces that influence B2B partnerships today: 1.

Channel 77

Channel Partner Programming B2B 77

Where to Play

AUGUST 18, 2020

Most of their business growth was vertical by focusing on food, tentage, and decoration for marrying couples and their families. The time to revenue is much longer due to the seasonal and B2B nature of this opportunity. The sale cycle with Govt.

Pakistan 62

Pakistan Sales Cycle Marketing Technical Review 62

Duct Tape Marketing

DECEMBER 20, 2022

TikTok is very much vertical, short form, you know, 50 to 15 to kind of 62nd videos. I think part of it is just that consumption, you know, people have moved towards, yeah, that kind of, that vertical feed, that short form content we're conditioned to these short attention spans. I actually love Instagram for b2b.

Marketing 99

Marketing Social Media Video Technical Review 99

Version One Ventures

NOVEMBER 6, 2013

This makes it laboriously difficult to identify rising stars and make comparisons within a specific vertical. At Version One, we have 6 investment themes (and more to come – stay tuned): Vertically integrated commerce. Vertical SaaS. B2B marketplaces. We are interested in platforms that power this space.

Vertical 153

Vertical B2B B2C Venture Capital 153

Transformify

JULY 4, 2018

v) B2B Freelance Marketplace. (vi) Our clients source candidates across all geographies and verticals. Transformify Recruitment CRM comes with B2B Freelance Marketplace equipped with billing, self-billing and payment functionality. Loaded with: (i) Job board/ Job Marketplace. (ii) ii) Candidate Sourcing.

Technical Review 40

Technical Review Software Review Database Algorithm 40

View from Seed

AUGUST 2, 2017

Others take bets on certain verticals or business models, such as marketplaces, SaaS, or enterprise technology. There are countless B2B startups that are enabling this digital transformation and how consumers experience the Everyday Economy. It’s a question every VC asks themselves and the entrepreneurs they invest in.

Seed Stage 273

Seed Stage Portfolio Cofounder B2B 273

YoungUpstarts

OCTOBER 26, 2011

Developed in 1998, this vertical B2B and entertainment industry portal has grown to become the world’s largest and most active production community search site and as well as a fast growing freelance network of film, television, video, digital media and live event professionals.

Search 154

Search Media Greece Product 154

SVPG

JULY 15, 2016

There are many variations on this (the strategy for the product strategy, if you will): For many B2B SaaS companies, each product-market fit focuses on a different vertical market (e.g. Normally I encourage teams to construct a product strategy around a series of product-market fits. financial services, manufacturing, telco, etc.).

Technical Review 60

Technical Review Vertical B2B Database 60

A Crowded Space

APRIL 16, 2015

The conventional wisdom is to say that horizontal marketplaces will be replaced by vertical marketplaces. And why not – if you are designing a vertical marketplace you can have the user experience custom tailored to that vertical and provide a better experience. Now, let’s look at a different vertical.

Vertical 60

Vertical Acquisition B2B Framework 60

David Teten

AUGUST 19, 2019

Investment Criteria: B2B SaaS or tech-enabled services with proven, recurring contracts. We developed Scaleworks venture finance loans to fill a need we saw for our own B2B SaaS companies. We’re currently evaluating about 20 companies a month and issuing term sheets to 25% of them; those that fit our investment criteria. ARR of $500K+.

Revenue 60

Revenue Technical Review Software Review Equity 60

View from Seed

JANUARY 11, 2018

We dove deep into how this investment thesis extends to major verticals of consumer spending like entertainment , clothing , and home. We think there are two main categories of Everyday Economy B2B startups: enabling layers and pervasive tools. Types of B2B Everyday Economy Companies. Let me explain. 1) Enabling Layers.

B2B 120

B2B B2C Vertical Portfolio 120

View from Seed

JANUARY 24, 2024

For example: Technologies: AI, IOT, Cloud, Blockchain Areas: Vertical SaaS, Crypto, Security, Consumer, Deep Tech There is nothing wrong with this approach, but it has never been native for us. This manifests itself in consumer, B2B, Health, and other mass market categories that form the Everyday Economy. AI Picks and Shovels.

Vertical 194

Vertical Cloud Software Technology 194

Version One Ventures

JUNE 5, 2019

Is it vertically integrated? What about a B2B model? And what might a smart toilet business look like? Could the toilet be like a smartphone (hardware) with a software platform where people can build “apps” (assays) to test for particular diseases? Should the company be B2C so that it can completely own the data?

B2C 164

B2C Vertical B2B Software 164

David Teten

SEPTEMBER 23, 2017

Many tools designed for B2B marketing in general are also relevant to investors. I previously posted a detailed presentation with sales technology tools useful for B2B sales. The VC Software Stack — the Untouched Vertical. 1) Market fund. Stanford List of Venture Capital and Private Equity Sources. A (Micro) VC’s Tech Stack. *

Private Equity 60

Private Equity Venture Capital Equity Technical Review 60

David Teten

DECEMBER 3, 2019

Many tools designed for B2B marketing in general are also relevant to investors. I previously posted a detailed presentation with sales technology tools useful for B2B sales. the Untouched Vertical. It sounds simple; however, very few asset managers actually do it.” Stanford List of Venture Capital and Private Equity Sources.

Technical Review 78

Technical Review Software Review Analytics Private Equity 78

The Next Web

DECEMBER 8, 2013

By the end, 99 percent of the B2B marketplaces had cratered and only B2C eBay was left standing and thriving. The prevailing consensus at the time was that B2B marketplaces were too hard (e.g. During the first dot com era, marketplaces were all the rage – with eBay leading the charge. Support series of one-to-many relationships.

B2C 136

B2C B2B Demand Vertical 136

Duct Tape Marketing

APRIL 7, 2022

So if you can imagine you have a vertical access on that access, you have high value at the top. So are you a graphic designer or are you a graphic design firm that specializes in helping B2B SaaS companies communicate visually like through their complicated data systems for enterprise customers like same service, graphic design.

Cofounder 94

Cofounder Hosting Networking Software Review 94

VC Cafe

JUNE 22, 2010

ForNova provides a B2B turnkey solution to enable building aggregation solutions for classifieds eCommerce, travel and many other specific content verticals. The platform supports multiple verticals such as real estate, cars, travel, hotels, flights, jobs, events, products, eCommerce and more.

Media 145

Media Israel Social Network Flash 145

SVPG

JANUARY 26, 2014

For a B2B product, I consider the product to have demonstrated Product Market Fit once you have achieved a threshold number (I advocate at least 6) of live, referenceable customers for a given vertical market. For B2B companies, I usually favor a product strategy where we tackle one vertical market at a time.

Product 84

Product Marketing Vertical B2B 84